Information
FEB. 09, 2022

RakutenFWT 2022 A/W | Season Promotion Movie

As a new key visual, we have collaborated with culture, “music”, “animation” representative of Tokyo and inseparable with fashion. This will be transmitted out towards the world in movie form, better and more effective in conveying a story beyond words.

As a first-time ever effort, in the 2022 A/W season, Rakuten Fashion Week TOKYO has made a season promotion movie, created by an aspiring new artist, ‘Nishina’ and her latest single, “Slow Motion”, along with the illustrations of ‘Gaako’, an illustrator gathering attention with her unique worldview.
Made public today on the Rakuten Fashion Week TOKYO Official WEB site, YouTube, Official SNS Account, etc.

Furthermore, an illustration depicting Shibuya in the background used in a scene in the movie will be used as this season’s main visual, to be shown at various location around the official venues of Shibuya Hikarie and Omotesando Hills, transmitting RakutenFWT not only throughout Japan but out to the world.


Rakuten Fashion Week TOKYO 2022 A/W
Season theme song: Nishina, “Slow motion”

■Movie outline
Today, as the world surrounding us continues to change daily, conventional ordinary has become unordinary, with the way one carries themselves, the way one faces others, each person’s sense of distance changing at the pace of each individual.
Ms. Nishina’s first digital song of this year, “Slow motion”, expressing the real of a “changing me” living in such times as today, has been appointed as the season theme song, expressed by Ms. Nishina’s gentle yet powerful singing voice, along with Ms. Gaako’s attractive illustrations.
Depictions linking to Ms. Nishina’s music video of “Slow motion”, and depictions allowing people to feel the mood of Tokyo today have also been added, expressing a person moving forward powerfully through changes in scenes.

■Artist, “Nishina” profile
An aspiring new artist from Tokyo.
Selected in “RADAR: Early Noise”, a support program by Spotify for next generation artists capturing their attention. Her first one-person live at ZeppTokyo held last year ending in great success, she is a young new artist gathering attention. Her music, gentle yet encompassing an inner madness, infatuates listeners.
On January 26th (Wed.), 2022, “Slow motion”, her first digital single for the year and this season’s theme song of RakutenFWT, was released. A one-person live is scheduled to be held in April, 2022.

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MUSIC VIDEO:https://youtu.be/fI3NGB4Be8Y
Link:https://nishina.lnk.to/slowmotion

■Illustrator, “Gaako” profile
An illustrator, active since 2019.
Characteristic of her futuristic, cyber-punk worldview, and her motif depicting a girl living in dystopia. Active mainly in creating MV illustrations for artists of various fields. Expected to continue being widely active in a wide variety of fields.

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