ANEI

Yu Haneishi

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

I wanted to challenge.
I have launched after experiencing with domestic brands

―What is the brand’s concept? What do you want to communicate through fashion designing?

Next Heritage.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

Everyday everytime.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

13 stores in JAPAN.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

yohji yamamoto , visvim
I taught them how to make clothes , think , and look at things.

―Why have you chosen Tokyo(Amazon Fashion Week TOKYO) as the venue for presenting your collection?

As a benefit of TOKYO FASHION AWARD.

―What is the concept / image for your brand’s 2019 A/W season?

“First”

―What is your vision for your show / installation?

runway show

―What are your brand’s future outlook and goal?

My goal is to have flagship shop overseas.

―What does Tokyo represent for you?

I think that it is a livable city.

―Which parts / sites of Tokyo do you like most? Why?

Shinjuku. I like the near future feeling around the Tokyo Metropolitan Government.

―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

Koenji vintage shop.

Newcomer brand questionnaire | ANEI