BENNU

Designer

Yuji Sugeno

Category

Men’s & Women’s / Clothing, Shoes, Bags, Hats, Accessories and others

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

For pursuing the original creative properties.

―What is the brand’s concept? What do you want to communicate through fashion designing?

We wish you get the opportunity to promote your aura by wearing the Bennu.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

Demolishing and rebuilding the keywords generated from culture, lifestyle, trends and technology which reflect the era.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

We are going to open the concept shop in Ebisu in April, and expand it into speciality shops in Tokyo.

About 2016 A/W collection

―Why have you chosen Tokyo (or MBFWT) as the venue for presenting your collection?

As a source of the new style proposal.

Future

―What are your brand’s future outlook and goal?

Nationwide with a view of overseas.

About TOKYO

―What does Tokyo represent for you?

Speed, energy, outgoing.

―Which parts / sites of Tokyo do you like most? Why?

Around Nakameguro, and Ebisu since they are the cities of origin as a designer.

―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

Around Nakameguro, and Ebisu. The place where valuable things get together, no matter how old or new.