OCT. 01, 2020

Newcomer brand questionnaire | kaiki




Kaiki Iio


Ready To Wear

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

I have always been motivated and encouraged by wearing my favorite clothes. Thus I’m fascinated by the power of clothing, which is deeply involved in people’s feelings and life.

―What is the brand’s concept? What do you want to communicate through fashion designing?

A female image who has a strength and softness.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

There isn’t a special theme for each season, but I stretch my imagination in the relationship with my surroundings.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

It is handled at speciality stores, mainly in Japan.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

I love the early 2000’s electro clash music scene such as soulwax, miss kitten and Laurent Garnier.

About 2021 S/S collection

―Why have you chosen Tokyo (Rakuten Fashion Week TOKYO) as the venue for presenting your collection?

I wanted more people to know the brand.

―What is the concept / image for your brand’s 2021 S/S season?

Nothing special.

―What is your vision for your show / installation?

I’m thinking something simple yet edgy.


―What are your brand’s future outlook and goal?

I hope that I could be more freely, as the brand develop and not being limited by budget or lot-size.


―What does Tokyo represent for you?

It’s a curios place that turns into another place in a few years.

―Which parts / sites of Tokyo do you like most? Why?

I like being in the crowd of Shibuya, where the noises makes me actually rather comfortable.

―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

Coffee Elementary School, a coffee shop in Daikanyama is one of my favorites. Good coffee and nice selection of cups as well of course, but it’s my pleasure to visit owner’s recommendations when I’m on a business trip.

Regarding the COVID-19 Corona virus

If any, please tell us any changes you’ve made to the brand and/or designs due to the spread of COVID-19.
After Self-restraint period, I’ve come to want to wear clothes that are comfortable, tidy, and which I can be myself. I guess what I designed has also been influenced.
Although the brand is mainly for ladies’ wear, this season I made a few men’s wear which I would like to wear too.

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