OCT. 08, 2020

Newcomer brand questionnaire | tac:tac




Takaaki Shimase


Men’s & Women’s / Ready To Wear

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

I wanted to work for what I like. Thinking about it until my years at the university, I noticed that it was fashion. If I were to work in the fashion industry, I thought designing would be most interesting, so I entered the ESMOD Osaka and then began to aim for becoming a fashion designer. After studding in Paris, I launched my own brand in Japan and then started working with A-net Inc. where I started my fashion business.

―What is the brand’s concept? What do you want to communicate through fashion designing?

I would like my brand to be something that could offer “fun”, “excitement” and “specialness”.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

How the world is at the moment, and how it will be in the future. My hopes and wishes.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

Our current stockists are selected shops in Japan, including Tokyo. Also you can find more at A-net stores as well. Core customer base range from teens to mid 30`s.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

Nothing in particular.

About 2021 S/S collection

―Why have you chosen Tokyo (Rakuten Fashion Week TOKYO) as the venue for presenting your collection?

I hoped to enlarge the stockists and hoped more people to acknowledge my brand. I hope to share the brand`s unique ways of thinking and atmosphere with more press, media and buyers.

―What is the concept / image for your brand’s 2021 S/S season?

“WINTER ⇆ SUMMER, the layering of the sense of seasons.
“”Under the winter sky, everyone longed for their seaside””.”

―What is your vision for your show / installation?

I would like to reflect the reality and give recognition to the future.


―What are your brand’s future outlook and goal?

To become a brand that is needed.


―What does Tokyo represent for you?

Two-faced city.

Regarding the COVID-19 Corona virus

If any, please tell us any changes you’ve made to the brand and/or designs due to the spread of COVID-19.
Facing a difficult situation, it became a good chance to earn a new way of thinking. Changing the minus to plus.

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