![\"2025AW](\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/02\/RFWT2025AW_KV.jpg\")
<\/p>\nThe key visual for the 25A\/W season, following the theme of \u201cRAKUEN: Banquet of Joy,\u201d is an image of the front row of a futuristic fashion week where everyone is enjoying themselves, regardless of gender or race. Accompanying the visual, the words \u201cWE ALL LOVE FASHION SHOWS\u201d is written, an expression of the elation before the start of the show (banquet) that the viewers are about to enjoy. The key visual and video will be released on the official Youtube channel as of today.\n
\nRakuten Fashion week TOKYO started creating key visuals using AI technology as of 2024 S\/S. This season, the techniques we have used for the past three seasons (24 S\/S full 3DCG, 24 A\/W full AI, 25 S\/S live-action photography) were combined, and for the first time, live-action photography and AI was incorporated to depict the \u201cfashionistas of the future.\u201d\n
\nAI and live-action styling was done by Chie Ninomiya, who is also known for her styling for \u201cSo-en\u201d and Aimyon’s covers, together with art director Hatsue Owaki.
\nAkira Honda, a live-action photographer, and Takuro Kawashima, an AI prompt engineer, aimed to transcend the idea of \u201cwhat is reality vs AI?\u201d by linking camera equipment and lighting to the point of AI generation. Hair and make-up for the live-action shoot was done by KUNIO KOHZAKI and TAMAYO YAMAMOTO, using techniques to make the hair and make-up look 2D (flat) and ideas such as imaginary aliens.\n
\nThe video was produced by May Tsukishiro, who is known for her stop-motion animation.
\nOriginal music was created by Sakura Tsuruta, who also handles sound direction for top brand projects.
\nThe creative director\/producer was Takahisa Sunaoshi (STEKKEY).
\nWe hope you\u2019ll enjoy the blurring of the boundaries between live-action and AI.<\/p>\n
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\nFront row, from left. Rabbit Bloom_ HEAD COSTUME: Kingroom by Namichie SHIRT, TIE: RONE PARC(CARV STORE) BAG: PabePabe(CARV STORE) SKIRT: tiit tokyo \/ Teddy Bold_ HEAD COSTUME: Kingroom by Namichie SHIRT, TIE: RONE PARC(CARV STORE) BAG: PabePabe(CARV STORE) \/ Miku Chronos_DRESS: HARUNOBUMURATA TOPS: TELMA GLASSE\u2019S CHAIN: KEISUKEYOSHIDA ARMCUFF: JUSTINE CLENQUET BAG: PabePabe(CARV STORE) BOOTS: YOHEI OHNO \/ C\u00e9line Verdi _ HAT, SHIRT, SKIRT, BELT, BAG, GLOVES: KEISUKEYOSHIDA BUSTIER: MOMOKO CHIJIMATSU SHOES: YOHEI OHNO Back row, second from left. Xiao Nerd _SUIT, SHIRT, TIE: KANTA\n
\n\u3010STAFF CREDIT\u3011
\nPRODUCER & CREATIVE DIRECTOR : TAKAHISA SUNAOSHI (STEKKEY)
\nART DIRECTOR : HATSUE OWAKI
\nPHOTOGRAPHER (STILL \/ MOVIE) : AKIRA HONDA (bNm)
\nPHOTOGRAPHER ASSISTANT : TAKUMI SATO
\nFASHION DIRECTOR : CHIE NINOMIYA
\nSTYLIST ASSISTANT : SAKURA NISHITANI
\nMAKEUP ARTIST- TAMAYO YAMAMOTO
\nMAKEUP ASSISTANT : SAKURA NISHIURA \/ MISAKI OKA
\nHAIR ARTIST : KUNIO KOHZAKI
\nMODELS: RINA FUKUSHI \/ VARYA \/ KEQING ENG
\nMOVIE EDITOR : MAY TSUKISHIRO
\nRETOUCHER : SHINSUKE TEZUKA
\nDTP DESIGNER : TOMOKO NAKAMURA
\nCOPYWRITER : RIE KAMOI
\nPROMPT ENGINEER : TAKURO KAWASHIMA (NOLL inc.)
\nMUSIC : SAKURA TSURUTA
\nCREATIVE PROJECT MANAGER : YUTA SHIMIZU (Eild)
\nACCOUNT MANAGER : MASAYOSHI HASHIMOTO (STEKKEY)
\nPRODUCTION : STEKKEY
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