{"id":20623,"date":"2025-03-26T13:07:33","date_gmt":"2025-03-26T04:07:33","guid":{"rendered":"https:\/\/rakutenfashionweektokyo.com\/en\/?post_type=information&p=20623"},"modified":"2025-03-31T21:27:36","modified_gmt":"2025-03-31T12:27:36","slug":"art_20250325_01","status":"publish","type":"information","link":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20250325_01\/","title":{"rendered":"Closing of the \u201cRakuten Fashion Week TOKYO 2025A\/W\u201d season"},"content":{"rendered":"\n

A week of conveying the attractions of the \u201cfun\u201d and \u201cemotion\u201d of fashion,with aiming to create a Fashion Week unique to Tokyo.<\/strong><\/h2>\n\n\n\n

Rakuten Fashion Week TOKYO (hereinafter indicated as Rakuten FWT) 2025 A\/W (governing body: the Japan Fashion Week Organization, hereinafter indicated as JFWO), centering on the official venues Spiral Hall\/TODA HALL & CONFERENCE TOKYO, from Monday, March 17 to Saturday, March 22, including the FASHION PRIZE OF TOKYO 2025 triumphant event & opening party was held on Sunday, March 16. A total of 37 shows and installations, 32 physical and 5 digital presentations, were held during the period.<\/p>\n\n\n\n

Under the annual concept of \u201cFASHION FANFARE\u201d in 2025, Tokyo’s unique fashion week was held to discover the \u201cfun\u201d and \u201cemotion\u201d of fashion, and where we strengthened our efforts to spread attractive content both domestically and internationally. <\/p>\n\n\n\n

List of all brands participating in the \u201cRakuten Fashion Week TOKYO 2025 A\/W\u201d season<\/strong><\/strong><\/h2>\n\n\n\n

32 Physical Presentation Brands (In order of presentation) \u25cf Brands presenting for the first time\u3000<\/strong><\/h3>\n\n\n\n

1, ssstein<\/a>\uff08FPT\uff09
2, HOUGA<\/a>
3, PETIT BATEAU<\/a> \u203bFR
4, pillings<\/a>
5, FETICO<\/a>
6, yoshiokubo<\/a>
7, HYKE<\/a>
8, NON TOKYO<\/a>
9, KANEMASA PHIL.<\/a>\u25cf\uff08TFA\uff09
10, TAE ASHIDA<\/a>
11, HUMMEL 00<\/a> \u25cf
12, VIVIANO<\/a>
13, pays des f\u00e9es<\/a>
14, tokio<\/a>\u25cf\uff08TFA\uff09
15, tiit tokyo<\/a>
16, Paul Smith (by R)<\/a> \u203bUK
17, KEISUKEYOSHIDA<\/a>
18, SATORU SASAKI<\/a>\u25cf\uff08TFA\uff09
19, HEAVEN TANUDIREDJA<\/a> \u203bID
20, BASICKS<\/a>
21, YOUJIYOUNG<\/a>\u25cf \u203bKR
22, HATRA<\/a>\u25cf\uff08TFA\uff09
23, HIDESIGN<\/a>
24, TELMA<\/a>
25, RIV NOBUHIKO<\/a>\u25cf\uff08TFA\uff09
26, MSML<\/a>\u25cf
27, Chika Kisada<\/a>
28, KAMIYA<\/a>
29, paratrait<\/a>\u25cf\uff08TFA\uff09
30, TAN<\/a>\u25cf\uff08TFA\uff09
31, HARUNOBUMURATA<\/a>
32, Tamme<\/a>\u25cf\uff08TFA\uff09<\/p>\n\n\n\n

5 Digital presentation brands (in order of presentation)<\/strong><\/h3>\n\n\n\n

1, mintdesigns<\/a>
2, meagratia<\/a>
3, WIZZARD<\/a>
4, FURUMAU<\/a>
5, KEIKO NISHIYAMA<\/a><\/p>\n\n\n\n

Physical \/ Digital <\/strong>Presentation Total 37 brands<\/p>\n\n\n\n

Runway show of \u201cPaul Smith,\u201d a British brand loved around the world,through a \u201cby R\u201d project to empower the Japanese fashion scene.<\/strong><\/h2>\n\n\n\n

Carried out again this season, \u201cby R\u201d a project of the title sponsor, RAKUTEN GROUP, INC. (hereinafter indicated as \u201cRakuten\u201d) to empower the Japanese fashion scene.<\/p>\n\n\n\n

Paul Smith, a longtime loved in Japan as well as the world, held a runway show at Hyokeikan in Ueno.<\/p>\n\n\n\n

On the runway, the brand unveiled new pieces including an original composition exclusive to by R, adding women’s looks to the men’s collection that was unveiled in Paris in January 2025. The collection focused on the works and styles of some of the most representative photographers of the 20th century. The texture and unique contrast of black-and-white photography was incorporated into the color palette. Items with prints based on photographs of wild daisies taken by photographer Harold B. Smith, Paul Smith’s father, were also featured in the collection as an homage to his major influence on the designer. To commemorate the brand’s participation in \u201cby R,\u201d limited-edition products have been sold on Rakuten Fashion, Rakuten’s fashion shopping site, to great acclaim.<\/p>\n\n\n\n

<\/div>\n\n\n\nhttps:\/\/brandavenue.rakuten.co.jp\/ba\/shop-paulsmith\/?free_word=paulsmith_limited_byr_&l-id=brn_fashionweekarticle_2025aw001<\/a>\n\n\n\n
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Furthermore, there were many continued and or re-participations of past TOKYO FASHION AWARD, JFW NEXT BRAND AWARD award-winning brands, and brands participating through “by R”, thereby creating a thickly layered line-up, from first-time participants to established power-houses. Highlights are to be introduced on the next page.<\/p>\n\n\n\n

\u25a0 Runway show of award-winning brands<\/strong><\/h2>\n\n\n\n

\u30fbFASHION PRIZE OF TOKYO <\/strong>2025 Winner\u2019s event<\/strong><\/strong><\/h3>\n\n\n\n

On the eve of FASHION PRIZE OF TOKYO 2025 A\/W, FASHION PRIZE OF TOKYO 2025 award-winning brand \u201cssstein\u201d held a WINNER’S EVENT. At the venue, Fourteen mannequins were used to display the new collection at the venue. And for about 7 minutes in Paris Fashion Week this past January was shown on a large screen. The audience was surrounded by the music that was played at the Paris runway show, creating a realistic and immersive experience. Also on the first floor, runway photos taken in Paris were exhibited in a large space.<\/p>\n\n\n\n

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\u30fbTriumphant returns of TOKYO <\/strong>FASHION AWARD 2025 award-winning brands (in order of presentation)<\/strong><\/strong><\/h3>\n\n\n\n

All award-winning designers of the 10th<\/sup> \u201cTOKYO FASHION AWARD\u201d, presented their collections at the Official venues. Each brand presented their collections in individual, unique methods, gathering grave attention. A detailed report of \u201cTamme,\u201d presented at the end of the last day, is on the next page.<\/p>\n\n\n\n

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KANEMASA PHIL.<\/figcaption><\/figure>\n\n\n\n
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tokio<\/figcaption><\/figure>\n\n\n\n
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SATORU SASAKI<\/figcaption><\/figure>\n\n\n\n
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HATRA<\/figcaption><\/figure>\n\n\n\n
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RIV NOBUHIKO<\/figcaption><\/figure>\n\n\n\n
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paratrait<\/figcaption><\/figure>\n\n\n\n
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TAN<\/figcaption><\/figure>\n\n\n\n
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Tamme<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

\u30fbJFW NEXT BRAND AWARD 2025 Grand Prix award-winning brand \u300cTELMA\u300d<\/strong><\/h3>\n\n\n\n
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TELMA, the grand prix winner of the JFW NEXT BRAND AWARD 2025, a brand support program organized by JFWO, held its second runway show at the official venue, TODA Hall & Conference Tokyo Hall B. Various textiles evoked the unique thrill felt on the way home from work in Tokyo’s night streets, such as a shop window shining brightly even though there are no passersby.\u3000A large number of media representatives, including fashion magazines, attended the fashion show, indicating the high level of attention it attracted.<\/p>\n\n\n\n

\u30fbOverseas Participating Brands<\/strong><\/h2>\n\n\n\n
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PETIT BATEAU<\/figcaption><\/figure>\n\n\n\n
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HEAVEN TANUDIREDJA<\/figcaption><\/figure>\n\n\n\n
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YOUJIYOUNG<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Four brands from overseas participated, including Paul Smith, which participated in the by R project. (In order of presentation)
PETIT BATEAU \u203bFR\u3001 Paul Smith (by R)\u3000\u203bUK\u3001HEAVEN TANUDIREDJA\u3000\u203bID YOUJIYOUNG\u3000\u203bKR<\/p>\n\n\n\n

\u25a0TOPIC<\/strong><\/h2>\n\n\n\n

\u30fb Presented at the end of the last day is \u300cTamme\u300d\uff0821:00\uff5e\uff09<\/strong><\/h3>\n\n\n\n
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At the core of Tamme, by Tatsuya Tamada, lies “updating existing” – a philosophy of “focusing on clothing while reconstructing for the present without being bound by fixed concepts, proposing contemporary garments that embody both classic and modern elements with inherent diversity.”  The theme for this season is \u201cNocturnal Forward. Elements found in men’s formal wear, such as tuxedos, bow ties, and white shirts, are reinterpreted and mixed with other style codes, such as casual and military, in a free-spirited way.Leather is layered over sweatshirts, trench coats are split in two with a hard-edged zip, and \u201cunexpectedness\u201d is sprinkled in manufacturing and styling. Even in a seemingly chaotic set of elements, the brand never forgets its elegance. Such an attitude highlights the brand’s firm identity.<\/p>\n\n\n\n

\u30fb\u300ctiit tokyo\u300d, held the top show at TODA HALL & CONFERENCE TOKYO<\/strong><\/h3>\n\n\n\n
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\u30fb<\/strong> Designer Tae Ashida, who received the special commendation from the Commissioner of the Agency for Cultural Affairs in 2024, participated in 25 A\/W fashion week<\/strong>\u300d<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n
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The award is <\/strong>given to those who have contributed to the promotion of national culture through outstanding achievements in cultural activities and to the overseas dissemination of Japanese culture and international cultural exchange.<\/p>\n\n\n\n\u00a9courtesy of brand\n<\/div>

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\u25a0TFA, NBA award-winning brands, and strong brands that have presented the \u201cby R\u201d project participated in the event. (in order of presentation)<\/strong><\/h2>\n\n\n\n

Many brands that have won awards and gained attention through the \u201cby R\u201d project as well as taken part in the Tokyo Fashion Weeks of recent years were participated in this season’s event again. Chika Kisada (TFA 2017, by R 2023 A\/W) \/ FETICO (Emi Funayama TFA 2023, NBA 2023) \/ pillings (Ryota Murakami TFA 2022) \/ VIVIANO (Viviano Sue TFA 2023) \/ yoshiokubo (Yoshio Kubo by R 2023 S\/S)<\/p>\n\n\n\n

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Chika Kisada<\/figcaption><\/figure>\n\n\n\n
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Chika Kisada<\/figcaption><\/figure>\n<\/figure>\n\n\n\n\u00a9Chika Kisada\n\n\n\n
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pillings<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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yoshiokubo<\/figcaption><\/figure>\n\n\n\n
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yoshiokubo<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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VIVIANO<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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FETICO<\/figcaption><\/figure>\n\n\n\n
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FETICO<\/figcaption><\/figure>\n<\/figure>\n\n\n\n\u00a9\ufe0fKo Tsuchiya\n\n\n\n
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HARUNOBUMURATA<\/figcaption><\/figure>\n\n\n\n
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HARUNOBUMURATA<\/figcaption><\/figure>\n<\/figure>\n\n\n\n\u00a9courtesy of brand\n\n\n\n

\u25a0 Noteworthy brand topics<\/h2>\n\n\n\n

\u30fbHYKE: First physical show in 5 years<\/strong><\/strong><\/h3>\n\n\n\n
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\"\"<\/figure>\n<\/figure>\n\n\n\n\u00a9Courtesy of brand\n\n\n\n
<\/div>\n\n\n\n

HYKE, by Hideaki Yoshihara and Yukiko Ode presented a runway show the first time in five years since 2020 S\/S. The show attracted a great deal of attention. A large number of people gathered at the show venue, and the enthusiasm and anticipation were so great that the unexpected spring cold was forgotten.<\/p>\n\n\n\n

\u30fbHIDESIGN, which presented at PITTI IMAGINE UOMO, returned with a noteworthy installation<\/strong><\/h3>\n\n\n\n
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Their \u201cALL ZONE\u201d capsule collection, which was presented at the 107th PITTI IMAGINE UOMO in January of this year, was re-presented in a wearable version at Rakuten Fashion Week TOKYO.<\/p>\n\n\n\n

\u30fb High-profile brands held their shows in unique venues.<\/strong><\/strong><\/h3>\n\n\n\n

High-profile brands held their shows in each unique venues that suited their collections. Behind the scenes, there is a story they wanted to express.<\/p>\n\n\n\n

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KEISUKEYOSHIDA<\/figcaption><\/figure>\n\n\n\n
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KEISUKEYOSHIDA<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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KAMIYA<\/figcaption><\/figure>\n\n\n\n
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KAMIYA<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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HOUGA<\/figcaption><\/figure>\n\n\n\n
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pays des f\u00e9es
\u00a9Limclothes.,co.ltd<\/figcaption><\/figure>\n\n\n\n
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NON TOKYO<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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BASICKS<\/figcaption><\/figure>\n\n\n\n
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BASICKS<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

\u25a0 11 brands participating for the first time<\/strong><\/strong><\/h2>\n\n\n\n
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HUMMEL 00<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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MSML<\/figcaption><\/figure>\n\n\n\n
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MSML<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

A total of 11 brands participated for the first time including the 8 brands that won the TFA listed above, YOUJIYOUNG, a brand from overseas, and the following 2 brands. HUMMEL 00, a fashion line launched by the Denmark sports brand \u201chummel\u201d for the 25SS season, welcomed Masanori Morikawa as its designer for the first time this season. Mr. Morikawa also participated in the BASICKS line, and held two runway shows during the exhibition.<\/p>\n\n\n\n

\u25a0 5 digital presentations (in order of presentation) \u3000<\/h2>\n\n\n\n

For the 25 A\/W season, mintdesigns (Hokuto Katsui\/Nao Yagi), meagratia (Takafumi Sekine), WIZZARD (Koji Sato), FURUMAU (Wataru Nakazono), which re-named from \u201cCHONO,\u201d and KEIKO NISHIYAMA (Keiko Nishiyama), who participated for the second time. Each brand presented their own vision in video and still images. KEIKO NISHIYAMA presented their collections in a way unique to digital media, such as incorporating behind-the-scenes of the manufacturing process from when the pieces were being created.<\/p>\n\n\n\n

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mintdesigns
\u00a9mintdesigns<\/figcaption><\/figure>\n\n\n\n
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WIZZARD
\u00a9WIZZARD AUTUMN \/ WINTER 2025 \u2013 Unforgettable Feeling<\/figcaption><\/figure>\n\n\n\n
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meagratia
\u00a9meagratia<\/figcaption><\/figure>\n\n\n\n
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FURUMAU
\u00a9NECT Design Co.,Ltd<\/figcaption><\/figure>\n\n\n\n
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KEIKO NISHIYAMA
\u00a9courtesy of brand<\/figcaption><\/figure>\n\n\n\n
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KEIKO NISHIYAMA
\u00a9courtesy of brand<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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