{"id":20828,"date":"2025-08-05T11:04:00","date_gmt":"2025-08-05T02:04:00","guid":{"rendered":"https:\/\/rakutenfashionweektokyo.com\/en\/?post_type=information&p=20828"},"modified":"2025-08-05T11:07:39","modified_gmt":"2025-08-05T02:07:39","slug":"art_20250805_04","status":"publish","type":"information","link":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20250805_04\/","title":{"rendered":"Announcing Participating Brands and Show Schedule"},"content":{"rendered":"\n

Rakuten Fashion Week TOKYO 2026 S\/S will feature a total of 23 brands, for 20 Official Designer Shows and 3 Partnership Shows. (including 5 first-time participants and 5 overseas). Among the participating brands is one presented through \u201cby R,\u201d a project led by Rakuten Group, Inc. (Rakuten) aimed at energizing the Japanese fashion scene. Shibuya Hikarie will serve as the primary venue for this season\u2019s shows, with additional presentations taking place at various locations across the city chosen by individual brands.<\/p>\n\n\n\n

9\/1 (Mon)<\/strong>
13:00 mukcyen<\/a>
17:00 n\u00e5gonstans<\/a>
20:30 ANCELLM<\/a><\/p>\n\n\n\n

9\/2 (Tue)<\/strong>
12:00 Bench Design Awards: Philippine Fashion Now<\/a> \u203bPHL
13:00 Global Fashion Collective<\/a> \u203bCAN
15:30 Global Fashion Collective<\/a> \u203bCAN
17:00 HUMMEL 00<\/a>
19:00 HARUNOBUMURATA<\/a>
20:30 yoshiokubo<\/a><\/p>\n\n\n\n

9\/3 (Wed)<\/strong>
14:00 Seivson<\/a>
15:00 Haute Mode Hirata<\/a>
16:30 pillings<\/a>
19:00 FETICO<\/a>\uff08by R\uff09<\/p>\n\n\n\n

9\/4 (Thu)<\/strong>
13:30 TSUMORI CHISATO<\/a>
15:30 MARRONNIER COLLEGE OF FASHION DESIGN 2026S\/S Collection<\/a>
19:00 MSML<\/a>
20:30 FDMTL<\/a><\/p>\n\n\n\n

9\/5 (Fri)<\/strong>
13:00 PH MODE x TYO by MFF (Manila Fashion Forward)<\/a> \u203bPHL
14:30 MITSURU OKAZAKI<\/a>
16:00 Chika Kisada<\/a>
18:30 support surface<\/a>
20:00 VIVIANO<\/a><\/p>\n\n\n\n

9\/6 (Sat)<\/strong>
17:30 YUEQI QI <\/a> \u203bCHN
19:00 WISHARAWISH <\/a> \u203bTHA
20:00 ORIMI<\/a><\/p>\n\n\n\n

Regarding Show Categories<\/strong><\/h3>\n\n\n\n

As the global fashion industry continues to shift back toward physical presentations\u2014and precisely because we live in a time saturated with digital content\u2014JFWO has decided that, beginning with the 2026 S\/S season, only brands presenting in a physical format will be included in the official schedule.
In past seasons, both solo brand shows and shows organized by national bodies were presented alongside each other. Going forward, we will define solo runway shows by individual brands as \u201cOfficial Designer Shows,\u201d representing the core of Fashion Week. Shows hosted by national organizations or featured as part of affiliated events by professional designers and brands will be recognized as \u201cPartnership Shows.\u201d
By clearly defining these categories, we aim to clarify the significance of each type of show and solidify our role as a platform for organizing Fashion Week.
In addition, shows presented by students or school-based organizations\u2014the next generation of the fashion industry\u2014will continue to be supported as \u201cIncubation Shows\u201d within our affiliate event programming.<\/p>\n\n\n\n

Powerful Global Presence of Japan-Based Fashion Brands and Designers<\/strong><\/h3>\n\n\n\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

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