{"id":21130,"date":"2026-01-05T14:00:00","date_gmt":"2026-01-05T05:00:00","guid":{"rendered":"https:\/\/rakutenfashionweektokyo.com\/en\/?post_type=information&p=21130"},"modified":"2026-01-05T13:00:52","modified_gmt":"2026-01-05T04:00:52","slug":"art_20260105_01","status":"publish","type":"information","link":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260105_01\/","title":{"rendered":"Japan Fashion Week Organization Unveils New Logo For 20th Anniversary of Japan Fashion Week"},"content":{"rendered":"\n

For twenty years, Japan Fashion Week has been represented by a logo created in 2005, when the Fashion Strategy Council\u2014the predecessor of the Japan Fashion Week Organization (JFWO)\u2014was established. Symbolizing the aims of strengthening the international competitiveness of Japan\u2019s fashion industry and establishing Tokyo as a global hub of fashion information, the logo has been displayed in a wide range of settings as an iconic symbol of Japan Fashion Week.<\/p>\n\n\n\n

While the former logo has become familiar to many, JFWO announces the launch of a new logo at the milestone of its 20th anniversary, with the hope of further growth and global advancement of Japan\u2019s fashion industry, and as an expression of that commitment.<\/p>\n\n\n\n

In addition, the initiative previously known as the \u201cCollection Division\u201d will, as of this date, be renamed the \u201cFashion Week Division\u201d This change aims to increase recognition of the term \u201cFashion Week\u201d and to more clearly communicate the nature of the organization\u2019s activities.<\/p>\n\n\n\n

JFWO\u2019s dual mission\u2014first, to promote Japanese designers and creative talent internationally through the \u201cFashion Week Division,\u201d and second, to support the development of Japan\u2019s textile industry both domestically and internationally\u2014makes it a rare organization globally. With the launch of this new logo, JFWO reaffirms its commitment to contributing to the sustained growth of Japan\u2019s textile and fashion industries.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

\uff1cNew Logo Concept<\/strong>\uff1e<\/strong><\/h2>\n\n\n\n

Designed to communicate the spirit of Japanese fashion craftsmanship to the world, the new logo transforms the letters \u201cJFWO\u201d into the kanji character for \u201cclothing\u201d (\u670d). Its minimalist use of straight and curved lines draws inspiration from traditional Japanese seals (hanko), while the circular motif references the Hinomaru of the Japanese flag. Through its symbolic form, the logo invites dialogue and aims to leave a lasting impression.
Logo design by Park Sutherland<\/a><\/p>\n\n\n\n

<\/div>\n\n\n\n

Japan Fashion Week Organization
Board\u00a0Chairman: Tsuyoshi Shimoji
Executive Director: Hiroshi Komoda
6th Floor, Giraffa Bldg., 1-6-10 Hiroo, Shibuya-ku, Tokyo 150-0012

Rakuten Fashion Week TOKYO website: rakutenfashionweektokyo.com\/en\/<\/a>
Japan Fashion Week Textile website: jfwtextile.com<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-21130","information","type-information","status-publish","hentry"],"acf":[],"yoast_head":"\nJapan Fashion Week Organization Unveils New Logo For 20th Anniversary of Japan Fashion Week | Rakuten Fashion Week TOKYO<\/title>\n<meta name=\"description\" content=\"Information, Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260105_01\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Japan Fashion Week Organization Unveils New Logo For 20th Anniversary of Japan Fashion Week | Rakuten Fashion Week 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