{"id":21178,"date":"2026-01-20T18:00:00","date_gmt":"2026-01-20T09:00:00","guid":{"rendered":"https:\/\/rakutenfashionweektokyo.com\/en\/?post_type=information&#038;p=21178"},"modified":"2026-01-26T13:13:20","modified_gmt":"2026-01-26T04:13:20","slug":"art_20260120_01","status":"publish","type":"information","link":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260120_01\/","title":{"rendered":"\u3010Announcement\u3011Initiatives for Japan-based fashion designers who have a runway show outside the official Fashion Week period."},"content":{"rendered":"\n<p>The Japan Fashion Week Organisation (JFWO) is committed to hosting \u2018Fashion Week\u2019 to showcase Japan&#8217;s outstanding fashion creativity, including emerging talent, both domestically and internationally.<\/p>\n\n\n\n<p>Alongside this, we have a philosophy of serving as a platform to support Japanese designers from a long-term perspective, unconstrained by official&nbsp;periods, thereby invigorating Japan&#8217;s entire fashion and textile industry.<\/p>\n\n\n\n<p>Based on this philosophy, while continuing to strengthen support for designers participating during the official Fashion Week periods, we will implement information dissemination both domestically and internationally&nbsp;through a registration system for desired&nbsp;designers who&nbsp;have previously held shows during the official Fashion Week periods.<br>&nbsp;(This is limited to fashion designers based in Japan who hold runway shows outside the official fashion week periods.)<\/p>\n\n\n\n<p>Accordingly, we provide the schedule for shows outside the official period of the 2026 A\/W season as of today.<\/p>\n\n\n\n<p>This initiative was developed through deliberation within JFWO, but remains temporary. We plan to review and improve it as circumstances evolve.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u25bc<strong>Pre- Support<\/strong><\/strong><\/h3>\n\n\n\n<p>\u2460 Sharing information required for the show schedule coordination<br>\u2461 \u203bAnnouncing the show schedule via the JFWO mailing list&nbsp;<br>(domestic and international press\/buyers)<\/p>\n\n\n\n<p class=\"has-small-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Attn:<\/mark> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">This email is for information about the schedule and is not an invitation to the show.<br>Attn: For designers not listed in this schedule, lookbooks may be updated periodically.<\/mark><br><\/p>\n\n\n\n<p>\u2462&nbsp;\u203bPublication of show schedule within the Rakuten Fashion Week TOKYO official website calendar (and via official Instagram Stories)<\/p>\n\n\n\n<p><a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/schedule\/?date=20260201\">https:\/\/rakutenfashionweektokyo.com\/en\/schedule\/?date=20260201<\/a><\/p>\n\n\n\n<p>\u2463\u203bLive streaming of shows via the Rakuten Fashion Week TOKYO official Instagram<\/p>\n\n\n\n<p>\u203b=Applies to brands requesting this support<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u25bc<strong>Post-Support<\/strong><\/strong><\/h3>\n\n\n\n<p>\u2460Ongoing after each show: Update the season concept and look data PDFs&nbsp;above the link in the Google Drive folder.&nbsp;Please check as required.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Attn: Please obtain prior permission directly from the brand before it is published.<\/mark><br><\/p>\n\n\n\n<p>\u2461&nbsp;Show look publication on the Rakuten Fashion Week TOKYO official website brand pages and SNS (Scheduled publication: After April onwards)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u25bc&nbsp;<strong>Registration conditions<\/strong><\/strong><\/h3>\n\n\n\n<p>Brands that have previously participated in a runway show at Tokyo Fashion Week at least once and plan to hold a runway show in Japan (Presentations, installations, etc., require consultation)<\/p>\n\n\n\n<p>Events held within one week before or after the Rakuten Fashion Week TOKYO period are excluded.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u25bc&nbsp;Eligible season<\/strong><\/h3>\n\n\n\n<p>2026 Autumn\/Winter collections (shows open to the general public or involving direct sales are excluded).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The above initiatives are subject to change due to unforeseen circumstances.<br>Please contact the Public Relations (Mail&nbsp;<a href=\"mailto:jfwpress@jfw.jp\" target=\"_blank\" rel=\"noreferrer noopener\">jfwpress@jfw.jp<\/a>)&nbsp;in advance if you plan to publish any information about this program.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-21178","information","type-information","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u3010Announcement\u3011Initiatives for Japan-based fashion designers who have a runway show outside the official Fashion Week period. | Rakuten Fashion Week TOKYO<\/title>\n<meta name=\"description\" content=\"Information, Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260120_01\/\" \/>\n<meta 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