{"id":21559,"date":"2026-03-19T16:12:58","date_gmt":"2026-03-19T07:12:58","guid":{"rendered":"https:\/\/rakutenfashionweektokyo.com\/en\/?post_type=information&p=21559"},"modified":"2026-03-20T02:37:49","modified_gmt":"2026-03-19T17:37:49","slug":"art_20260318_01","status":"publish","type":"information","link":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260318_01\/","title":{"rendered":"Rakuten Fashion Week TOKYO 2026 A\/W Wednesday 3\/18 Report"},"content":{"rendered":"\n

Rakuten Fashion Week TOKYO (Rakuten FWT) 2026 A\/W organized by the Japan Fashion Week Organization (JFWO) entered its third day today.<\/p>\n\n\n\n

\u00a0– <\/strong> Brands presented on the previous day, Tuesday, March 17th –<\/strong><\/p>\n\n\n\n

agn\u00e8s b. (by R) (from 7:00 PM) French Embassy<\/strong><\/h2>\n\n\n\n
\nhttps:\/\/youtu.be\/gw1_w3o-rR0\n<\/div><\/figure>\n\n\n\n

As part of Rakuten Group, Inc.\u2019s \u201cby R\u201d project aimed at revitalizing Japan’s fashion scene and spreading global appeal, agn\u00e8s b., a leading French fashion brand, held a runway show in Tokyo for the first time in 10 years. The venue was the residence of the French Ambassador, a symbol of friendship between Japan and France. While the residence is not normally open to the public, its doors were opened especially for invited guests.<\/p>\n\n\n\n

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\u00a9\ufe0fcourtesy of brand<\/figcaption><\/figure>\n<\/div>\n\n\n\n

For Agn\u00e8s Troubl\u00e9, founder of agn\u00e8s b., Japan holds a special place in her heart. Just like France, Japan is a place where tradition and modernity coexist, and where the spirit of dedication to craftsmanship and a refined aesthetic is deeply rooted. Attendees were presented with a vinyl record produced special for the occasion. It featured a remix of \u201cSexy Boy,\u201d an iconic track by the French band AIR, with whom the brand has a longstanding relationship. The press release distributed at the venue included an excerpt from an interview with Agn\u00e8s: \u201cJust as a film director doesn\u2019t talk much about their own work, I don\u2019t like to discuss the show in detail either.\u201d These words are typical of Agn\u00e8s, who retains a playful and girlish charm.
The first look was presented by Aoi Yamada, a dancer with close ties to the brand. Her figure dancing freely down the runway exuded the elegance of falling cherry blossom petals. The flower also made an appearance in the runway through exclusive by R items featuring photographs of cherry blossoms taken by Agn\u00e8s herself. Although the cherry blossoms in Tokyo won\u2019t fully bloom for a few more days, as if to celebrate this special night, the venue was already bursting with blossoms.<\/p>\n\n\n\n

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The online fashion retailer \u201cRakuten Fashion\u201d is currently offering exclusive by R items. The line up includes a total of 35 by R styles as well as pieces featuring the photographs taken by designer Agn\u00e8s Troubl\u00e9 herself. Please visit the page below to take a look.<\/p>\n\n\n\n

agn\u00e8s b. by R exclusive items page:
https:\/\/brandavenue.rakuten.co.jp\/ba\/shop-agnesb\/?free_word=agnesb_limited_byr_&l-id=brn_fashionweekarticle_2026aw002_agnesb<\/a><\/p>\n\n\n\n

–\u00a0 Brands presented today, Wednesday, March 18th –<\/strong><\/p>\n\n\n\n

*Partnership Show
\u201cChina Fashion Week Recommendation Show\u201d (from 12:00 PM)
Shibuya Hikarie, Hikarie Hall, Hall B<\/h2>\n\n\n\n
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WHiTENOOK, a brand helmed by Chinese designer Su Xin, held its first runway show in Tokyo as part of the China Fashion Week Recommendation Show, following a recommendation from the China International Fashion Week Organizing Committee.
Now in its third season since the brand\u2019s launch, this collection took \u201cGradual\u201d as its theme, translating the concepts of continuous change and growth from within into clothing. By layering colors and silhouettes, the collection expressed themes of transformation, a dialogue between time and materials.
After the show and before the press conference, designer Naoki Takizawa appeared as a guest. Commenting on the newly presented runway collection, he said, \u201cI liked how clear the concept was. The denim, in particular, was designed to avoid looking too casual, so I think many people will want to wear it.\u201d<\/p>\n\n\n\n

\u201cyoshiokubo\u201d (from 1:00 PM)
Shibuya Hikarie, Hikarie Hall, Hall A<\/h2>\n\n\n\n
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yoshiokubo has a knack for turning even the simplest runway into something unexpected. Under the theme \u201cBEYOND RUNNING-,\u201d the brand unveiled a collection featuring clothing designed for the everyday “long trail” a trail that is yours alone, unlike anyone else’s.
Designer Kubo mentioned that he\u2019s been running more often lately due to work commitments. He says he pushed the boundaries to the limit in his quest to balance functional running wear with fashion. While he has previously incorporated the human body\u2019s movement and structure into his designs through complex seam patterns, this time he focused specifically on the act of running.<\/p>\n\n\n\n

The show opened with an ensemble featuring a Gobelin tapestry depicting the scene at the starting line as runners set off all at once, an image also featured in the press release. The face paint covering the eyes was styled to resemble the sunglasses worn by runners, while a jacquard long skirt, which at first glance seemed ill-suited for running, was inspired by traditional ethnic attire. The finale was anything but simple. The models ran down the runway and departed with flair. The attention to detail was so thorough that models even received coaching on running form, with some professional runners cast among them. Guests were once again amazed this season by yoshiokubo\u2019s signature refusal to settle for the ordinary.<\/p>\n\n\n\n

\u201cZUCCa\u201d (from 2:30 PM)
CABANE de ZUCCA Minami-Aoyama Store<\/h2>\n\n\n\n
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