{"id":21636,"date":"2026-03-24T11:05:15","date_gmt":"2026-03-24T02:05:15","guid":{"rendered":"https:\/\/rakutenfashionweektokyo.com\/en\/?post_type=information&#038;p=21636"},"modified":"2026-03-26T08:58:04","modified_gmt":"2026-03-25T23:58:04","slug":"art_20260324_01","status":"publish","type":"information","link":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260324_01\/","title":{"rendered":"Rakuten Fashion Week TOKYO 2026 A\/W\u00a0 Season Comes to a Close"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Japan Fashion Week Organization 20th Anniversary Second Half<br>Under the annual theme \u201cBe the seam that connects the world,\u201d this week was filled with a respect for history and hope for further developments in the future<\/h1>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Rakuten Fashion Week TOKYO (Rakuten FWT) 2026 A\/W, organized by the Japan Fashion Week Organization, (JFWO) was held from Monday, March 16th to Saturday, March 21s with events primarily taking place at the official venue, Shibuya Hikarie. The festivities began a day before the main events with a triumphant return celebration event of the FASHION PRIZE OF TOKYO 2026 held on Sunday, March 15th.<br>A total of 33 collections were presented during the event (including 30 official designer shows, and 3 partner shows; of these which first time participants in the Fashion Show included 1 designer from by R, 5 official designer shows, 2 partner shows, and 5 TFA shows). The 2026 A\/W season, marking the second half of the Japan Fashion Week Organization\u2019s 20th anniversary, was a week filled with respect for history and hope for further future developments, under the annual theme \u201cBe the seam that connects the world.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Presentations for this Season\u2019s Rakuten Fashion Week TOKYO 2026 A\/W<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Official Designer Shows (In order of presentation) <\/strong>&nbsp;<\/strong><\/h2>\n\n\n\n<p>1, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/yoke\/\">YOKE<\/a> \uff08FPT\uff09<br>2, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/kakan\/\">KAKAN<\/a> (TFA\uff09<br>3, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/pays-des-fees\/\">pays des f\u00e9es<\/a><br>4, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/yueqi-qi\/\">YUEQI QI<\/a> \u203bCHN<br>5, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/enfold\/\">ENF\u00d6LD<\/a><br>6, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/anthem-a\/\">ANTHEM A<\/a> (TFA\uff09<br>7, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/ancellm\/\">ANCELLM<\/a><br>8, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/kiminorimorishita\/\">kiminori morishita<\/a> (TFA\uff09<br>9, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/houga\/\">HOUGA<\/a><br>10, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/agnes-b\/\">agn\u00e8s b. <\/a> (by R) \u203bFRN<br>11, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/yoshio-kubo\/\">yoshiokubo<\/a><br>12, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/zucca\/\">ZUCCa<\/a><br>13, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/support-surface\/\">support surface<\/a><br>14, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/nagonstans\/\">n\u00e5gonstans<\/a><br>15, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/tanaka\/\">TANAKA<\/a><br>16, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/yushokobayashi\/\">yushokobayashi<\/a> (TFA\uff09<br>17, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/yohei-ohno\/\">YOHEI OHNO<\/a> (TFA\uff09<br>18, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/seivson\/\">Seivson<\/a><br>19, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/tae-ashida\/\">TAE ASHIDA<\/a><br>20, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/viviano\/\">VIVIANO<\/a><br>21, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/fdmtl\/\">FDMTL<\/a><br>22, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/cote-mer\/\">COTE MER<\/a><br>23, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/kotohayokozawa\/\">kotohayokozawa<\/a>(TFA\uff09<br>24, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/mizen\/\">MIZEN<\/a><br>25, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/matsufuji\/\">MATSUFUJI<\/a> (TFA\uff09<br>26, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/ryunosukeokazaki\/\">RYUNOSUKEOKAZAKI<\/a><br>27, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/alainpaul\/\">ALAINPAUL<\/a> \u203b FRN<br>28, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/mikio-sakabe\/\">MIKIO SAKABE<\/a><br>29, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/eitaro\/\">EITARO<\/a><br>30, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/brands\/detail\/mukcyen\/\">mukcyen<\/a> (NBA \/ TFA\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Partner Shows (In order of presentation) <\/strong>&nbsp;<\/strong><\/h2>\n\n\n\n<p>1, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/the42nd\/event\/taiwan-select\/\">TAIWAN SELECT<\/a> \u203bTWN<br>2, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/the42nd\/event\/global-fashion-collective-2026aw\/\">Global Fashion Collective<\/a> \u203b CAN<br>3, <a href=\"https:\/\/rakutenfashionweektokyo.com\/en\/the42nd\/event\/china-fashion-week-recommendation-show-26aw-collection\/\">China Fashion Week Recommendation Show<\/a>\u3000\u203b CHN<\/p>\n\n\n\n<p>Total of 33 presentations<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Highlights of the 2026 A\/W Collection Shows<\/strong><\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">The \u201cby R\u201d project aimed to support the Japanese Fashion Scene<br>hosted a runway show featuring iconic French fashion brand \u201cagn\u00e8s b.\u201d<\/h2>\n\n\n\n<p>This season, title sponsor Rakuten Group, Inc. continued its by R project aimed to invigorate Japan\u2019s fashion scene and spread its appeal globally. For this installment, the iconic French fashion brand agn\u00e8s b. held a runway show in Tokyo for the first in in nearly a decade.<\/p>\n\n\n\n<p>The venue was the residence of the French Ambassador, a symbol of friendship between Japan and France. Although the residence is not typically open to the public, its doors were opened especially for invited guests.<\/p>\n\n\n\n<p>For Agn\u00e8s Troubl\u00e9, founder of agn\u00e8s b., Japan holds a special place in her heart. Just like France, Japan is a place where tradition and modernity coexist, and where the spirit of dedication to craftsmanship and a refined aesthetic is deeply rooted. Attendees were presented with a vinyl record produced special for the occasion. It featured a remix of \u201cSexy Boy,\u201d an iconic track by the French band AIR, with whom the brand has a longstanding relationship. The first look was presented by Aoi Yamada, a dancer with close ties to the brand. Her figure dancing freely down the runway exuded the elegance of falling cherry blossom petals. The flower also made an appearance in the runway through exclusive by R items featuring photographs of cherry blossoms taken by Agn\u00e8s herself.<\/p>\n\n\n\n<p>The \u201cby R\u201d exclusive collection is now available on the online fashion retailer \u201cRakuten Fashion.\u201d Check the link below to view the full lineup of 35 by R exclusive items, including pieces featuring photographs taken by designer Agn\u00e8s Troubl\u00e9.<\/p>\n\n\n\n<p>agn\u00e8s b. by R Exclusive Collection Page:<br><a href=\"https:\/\/brandavenue.rakuten.co.jp\/ba\/shop-agnesb\/?free_word=agnesb_limited_byr_&amp;l-id=brn_fashionweekarticle_2026aw002_agnesb\">https:\/\/brandavenue.rakuten.co.jp\/ba\/shop-agnesb\/?free_word=agnesb_limited_byr_&amp;l-id=brn_fashionweekarticle_2026aw002_agnesb<\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/agnes1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/agnes1.jpg\" alt=\"\" class=\"wp-image-32722\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/agnes5.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/agnes5.jpg\" alt=\"\" class=\"wp-image-32726\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/agnes7.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/agnes7.jpg\" alt=\"\" class=\"wp-image-32728\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/agnes6.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/agnes6.jpg\" alt=\"\" class=\"wp-image-32727\"\/><\/a><figcaption class=\"wp-element-caption\">\u00a9courtesy of brand<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u25a0Support Program: Presentations by Award-Winning Brands<br>\u30fbFASHION PRIZE OF TOKYO 2026 Winners&#8217; Homecoming Event<\/h2>\n\n\n\n<p>On the eve of the 2026 A\/W season, YOKE, the winner of the FASHION PRIZE OF TOKYO 2026, held a runway show as a celebratory event. Contrary to the men\u2019s show presented at Paris Fashion Week in January, this event featured exclusively women\u2019s wear. As the show began, the footage switched to side-view shots of the men\u2019s show in Paris. As the female models walked the runway, it seemed as though their shadows were being projected in real time, a characteristic YOKE-style visual effect that deepened the atmosphere of the venue. This season drew inspiration from the creations of sculptor Jean Arp. According to the theme \u201cBEYOND FORM,\u201d a minimalist yet subtly illusory silhouette was created using high-quality textiles, evoking the sculptor\u2019s surrealist works.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_yoke_02.jpg\"><img decoding=\"async\" data-id=\"32609\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_yoke_02.jpg\" alt=\"\" class=\"wp-image-32609\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/fpt2026_yoke.jpg\"><img decoding=\"async\" data-id=\"32545\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/fpt2026_yoke.jpg\" alt=\"\" class=\"wp-image-32545\"\/><\/a><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30fbTOKYO FASHION AWARD 2025 Award-Winners Return (in order of presentation)<\/strong><\/h2>\n\n\n\n<p>The eight winning brands of the 12th TOKYO FASHION AWARD presented their collections at the official venue. Each brand showcased its latest collection through their own unique style, generating significant buzz. On the next page, you\u2019ll find a detailed report on mukcyen, which presented its collection as the final show of the event\u2019s last day.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-4d858cb8 wp-block-group-is-layout-grid\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_kakan_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_kakan_01.jpg\" alt=\"\" class=\"wp-image-32612\"\/><\/a><figcaption class=\"wp-element-caption\">KAKAN<strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/anthem-a_01-1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/anthem-a_01-1.jpg\" alt=\"\" class=\"wp-image-32666\"\/><\/a><figcaption class=\"wp-element-caption\">ANTHEM A<strong>&nbsp;<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/kiminori-morishita_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/kiminori-morishita_01.jpg\" alt=\"\" class=\"wp-image-32677\"\/><\/a><figcaption class=\"wp-element-caption\">kiminori morishita<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/yushokobayashi2.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/yushokobayashi2.jpg\" alt=\"\" class=\"wp-image-32874\"\/><\/a><figcaption class=\"wp-element-caption\">yushokobayashi<strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u3000<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-4d858cb8 wp-block-group-is-layout-grid\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/yohei-ohno1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/YOHEIOHNO_008.jpg\" alt=\"\"\/><\/a><figcaption class=\"wp-element-caption\">YOHEI OHNO<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/kotoha1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/kotoha1.jpg\" alt=\"\" class=\"wp-image-32922\"\/><\/a><figcaption class=\"wp-element-caption\">kotohayokozawa<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/matshufuji1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/matshufuji1.jpg\" alt=\"\" class=\"wp-image-32926\"\/><\/a><figcaption class=\"wp-element-caption\">MATSUFUJI<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/mukcyen_26aw_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/mukcyen_26aw_01.jpg\" alt=\"\" class=\"wp-image-33006\"\/><\/a><figcaption class=\"wp-element-caption\">mukcyen<\/figcaption><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30fbJFW NEXT BRAND AWARD 2026 Grand Prix-winning brand \u201cmukcyen\u201d<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"mukcyen 2026 AW Collection | Rakuten Fashion Week TOKYO 2026 AW\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8ICJiqdTMu0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>mukcyen, winner of both the JFW NEXT BRAND AWARD 2026 and the TOKYO FASHION AWARD 2026, held its second runway show as a brand. mukcyen closed out the 2026 A\/W season as one of the most anticipated emerging brands. Marking a complete shift in mood from its previous collection, this season was distinct as the first to draw inspiration from a real-life figure, focusing on the tumultuous life of Marie Antoinette as its subject. Under the theme \u201c\u5728 (zai); formed,\u201d inspired by Franz Kafka\u2019s existentialist masterpiece \u201cThe Metamorphosis,\u201d the collection explored the social roles and titles bestowed upon us, as well as the essence that transcends them.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-4d858cb8 wp-block-group-is-layout-grid\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/a34322a4969bc3a8d9b30763f69d2621.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/a34322a4969bc3a8d9b30763f69d2621.jpg\" alt=\"\" class=\"wp-image-33007\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/0ac373ff3cbb3063b6cb16fe444854b1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/0ac373ff3cbb3063b6cb16fe444854b1.jpg\" alt=\"\" class=\"wp-image-33008\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/a46c76303aad32bf2c25e95a3021a6dd.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/a46c76303aad32bf2c25e95a3021a6dd.jpg\" alt=\"\" class=\"wp-image-33009\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/8d45e0a650ef8c6636dfdd1613dce504.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/8d45e0a650ef8c6636dfdd1613dce504.jpg\" alt=\"\" class=\"wp-image-33010\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The first look was an all-white ensemble featuring beautiful pure white lace that shined on stage. It evoked the opulent garments of the Rococo era and the time the lonely yet authoritative Marie Antoinette spent as queen. Her young innocence was something that should have been protected, but was instead gradually tarnished, shaped, and shattered by society.<br>The texture and form of 18th-century clothing were reimagined through mukcyen\u2019s signature body-conscious silhouettes and versatile pieces. From vest-style tops reminiscent of aristocratic everyday wear to pants that reinterpret old-fashioned drawers with a modern sense of volume, the collection\u2019s balance ensured it would look stylish even when worn by young people in the 21st century, a testament to the brand\u2019s expertise.<\/p>\n\n\n\n<p>Despite the heavy materials of aristocratic attire and the various restrictive details, the collection still felt effortlessly chic, thanks to Designer Yuka Kimura\u2019s down-to-earth approach to the female form.<\/p>\n\n\n\n<p>The brand\u2019s signature Skin Fit series, epitomized by the final all-black look, beautifully accentuated the body\u2019s contours without restricting movement, still maintaining practicality for daily life. The collection also featured beauty-focused functional wear made from a proprietary fabric infused with vitamin E. \u201cDeep down, I\u2019ve never quite been satisfied with the roles society assigns to me,\u201d said designer Kimura. The collection powerfully yet quietly conveyed the sense of dissonance that many women have likely felt for centuries, leaving attendees with a sense of fulfillment as if they had witnessed a performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u25a0Official Designer Shows<br>\u30fb The up-and-coming brand ALAINPAUL held its first show in Tokyo<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ALAINPAUL 2026 AW Collection | Rakuten Fashion Week TOKYO 2026 AW\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7teHOLHGjHY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/alainpaul1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/alainpaul1.jpg\" alt=\"\" class=\"wp-image-32974\"\/><\/a><\/figure>\n\n\n\n<p>ALAINPAUL, a brand launched in 2023 through a collaboration between RUN x ANDAM FASHION AWARDS PARIS and JFWO, presented a reimagined version of its latest collection, \u201cREPERTOIRE,\u201d which had just been unveiled at Paris Fashion Week in March.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/alainpaul3.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/alainpaul3.jpg\" alt=\"\" class=\"wp-image-32976\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/alainpaul2.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/alainpaul2.jpg\" alt=\"\" class=\"wp-image-32975\"\/><\/a><figcaption class=\"wp-element-caption\">\u00a9courtesy of brand<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30fbBrands that held official runway shows (in order of presentation)<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/yoshiokubo2.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/yoshiokubo2.jpg\" alt=\"\" class=\"wp-image-32731\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cyoshiokubo\u201d Shibuya Hikarie, Hikarie Hall, Hall A<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/seivson1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/seivson1.jpg\" alt=\"\" class=\"wp-image-32879\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cSeivson\u201d Shibuya Hikarie, Hikarie Hall, Hall B<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/seivson2.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/seivson2.jpg\" alt=\"\" class=\"wp-image-32880\"\/><\/a><figcaption class=\"wp-element-caption\">\u00a9Courtesy of brand<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/fdmtl1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/fdmtl1.jpg\" alt=\"\" class=\"wp-image-32918\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cFDMTL\u201d Shibuya Hikarie, Hikarie Hall, Hall A<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/cotemer1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/cotemer1.jpg\" alt=\"\" class=\"wp-image-32921\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cCOTE MER\u201d Shibuya Hikarie, Hikarie Hall, Hall B<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u30fbAnticipated brands host shows at their own venues with unique staging (in order of presentation)<\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_pays_02.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_pays_02.jpg\" alt=\"\" class=\"wp-image-32621\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cPays des F\u00e9es\u201d Ginza Lion Classic Hall<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_yueqiqi_02.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_yueqiqi_02.jpg\" alt=\"\" class=\"wp-image-32623\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cYUEQI QI\u201d Jiyu Gakuen Asu-kan<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_yueqiqi_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_yueqiqi_01.jpg\" alt=\"\" class=\"wp-image-32622\"\/><\/a><figcaption class=\"wp-element-caption\">\u00a9courtesy of brand<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/ancellm_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/ancellm_01.jpg\" alt=\"\" class=\"wp-image-32670\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cANCELLM\u201d BankPark YOKOHAMA<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/houga_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/houga_01.jpg\" alt=\"\" class=\"wp-image-32679\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cHOUGA\u201d\uff18 Gallery &amp; Studio<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/support1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/support1.jpg\" alt=\"\" class=\"wp-image-32736\"\/><\/a><figcaption class=\"wp-element-caption\">\u201csupport surface\u201d TODA HALL &amp; CONFERENCE TOKYO<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/support2.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/support2.jpg\" alt=\"\" class=\"wp-image-32737\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/nagon2.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/nagon2.jpg\" alt=\"\" class=\"wp-image-32739\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cn\u00e5gonstans\u201d Tokyo International Forum<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/nagon4.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/nagon4.jpg\" alt=\"\" class=\"wp-image-32741\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/TANAKA_26aw_02.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/TANAKA_26aw_02.jpg\" alt=\"\" class=\"wp-image-33011\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cTANAKA\u201d Grand Prince Hotel Takanawa VIP Wedding Hall<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/TANAKA_26aw_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/TANAKA_26aw_01.jpg\" alt=\"\" class=\"wp-image-33012\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/taeashida26aw-154.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/taeashida26aw-154.jpg\" alt=\"\" class=\"wp-image-32884\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cTAE ASHIDA\u201d Grand Hyatt Tokyo<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/taeashida26aw-35.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/taeashida26aw-35.jpg\" alt=\"\" class=\"wp-image-32882\"\/><\/a><figcaption class=\"wp-element-caption\">\u00a9\ufe0fcourtesy of brand<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/viviano2.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/viviano2.jpg\" alt=\"\" class=\"wp-image-32886\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cVIVIANO\u201d Yodobashi Church<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/viviano1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/viviano1.jpg\" alt=\"\" class=\"wp-image-32885\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/ryunosuke01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/ryunosuke01.jpg\" alt=\"\" class=\"wp-image-32968\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cRYUNOSUKEOKAZAKI\u201d<br>TEN10<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/ryunosuke4.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/ryunosuke4.jpg\" alt=\"\" class=\"wp-image-32971\"\/><\/a><figcaption class=\"wp-element-caption\">\u00a9\ufe0fcourtesy of brand<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/mikio-sakabe2-1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/mikio-sakabe2-1.jpg\" alt=\"\" class=\"wp-image-32979\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cMIKIO SAKABE\u201d Kyouso Misebiya<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u25a0Brands Making Their Debut at the Official Designer Shows<\/strong><\/strong><\/h2>\n\n\n\n<p>Here are the first-time participating brands, excluding the five TFA brands, one brand from by R mentioned earlier, as well as the partnership shows. The shows were held at the official venue and other dedicated locations, all attracting significant attention.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_enfold_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_enfold_01.jpg\" alt=\"\" class=\"wp-image-32626\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cENF\u00d6LD\u201d Tokyo Metropolitan Teien Art Museum<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/zucca2.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/zucca2.jpg\" alt=\"\" class=\"wp-image-32733\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cZUCCa\u201d CABANE de ZUCCA Minami-Aoyama Store<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/zucca5.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/zucca5.jpg\" alt=\"\" class=\"wp-image-32735\"\/><\/a><figcaption class=\"wp-element-caption\">\u00a9\ufe0fRei Kasai<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/mizen1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/mizen1.jpg\" alt=\"\" class=\"wp-image-32924\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cMIZEN\u201d Shibuya Hikarie, Hikarie Hall, Hall B<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/mizen2.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/mizen2.jpg\" alt=\"\" class=\"wp-image-32925\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/eitaro2.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/eitaro2.jpg\" alt=\"\" class=\"wp-image-32981\"\/><\/a><figcaption class=\"wp-element-caption\">\u201cEITARO\u201d Shibuya Hikarie, Hikarie Hall, Hall B<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u25a0Partnership Shows (in order of presentation)<\/strong><\/strong><\/h2>\n\n\n\n<p>Three Partnership Shows were held this season, a series of shows featuring professional designers and brands from various countries and regions, as well as related events.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201cTAIWAN SELECT\u201d Shibuya Hikarie, Hikarie Hall, Hall B<\/strong><\/h2>\n\n\n\n<p>TAIWAN SELECT held a joint fashion show featuring Taiwanese brands organized by the Taiwan Textile Federation<br>(a spinning and weaving association). The federation held their show for their first time at RFWT as part of the partnership shows. This time, three designers were selected to present their new collections.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_taiwan_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_taiwan_01.jpg\" alt=\"\" class=\"wp-image-32617\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_taiwan_02.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_taiwan_02.jpg\" alt=\"\" class=\"wp-image-32618\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_taiwan_03.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_taiwan_03.jpg\" alt=\"\" class=\"wp-image-32619\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201cGlobal Fashion Collective\u201d Shibuya Hikarie, Hikarie Hall, Hall B<\/strong><\/h2>\n\n\n\n<p>International runway platform for showcasing global talent, \u201cGlobal Fashion Collective,\u201d returned to host a runway show as part of the partnership program this season.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/global-fashion-collective_Eduardo-Ramos-F26.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/global-fashion-collective_Eduardo-Ramos-F26.jpg\" alt=\"\" class=\"wp-image-32674\"\/><\/a><figcaption class=\"wp-element-caption\">Eduardo Ramos<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/global-fashion-collective_aomiyasaka.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/global-fashion-collective_aomiyasaka.jpg\" alt=\"\" class=\"wp-image-32675\"\/><\/a><figcaption class=\"wp-element-caption\">Ao Miyasaka<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/global-fashion-collective_Suzuki-F26.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/global-fashion-collective_Suzuki-F26.jpg\" alt=\"\" class=\"wp-image-32676\"\/><\/a><figcaption class=\"wp-element-caption\">Marika Suzuki <br>\u00a9\ufe0fCourtesy of brand<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201cChina Fashion Week Recommendation Show\u201d Shibuya Hikarie, Hikarie Hall, Hall B<\/strong><\/h2>\n\n\n\n<p>WHiTENOOK, a brand led by Chinese designer S\u016b X\u012bn, held its first runway show in Tokyo as part of the \u201cChina Fashion Week Recommendation Show,\u201d following a recommendation from the China International Fashion Week Organizing Committee.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/02\/whitenook26aw_010.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/02\/whitenook26aw_010.jpg\" alt=\"\" class=\"wp-image-32764\"\/><\/a><figcaption class=\"wp-element-caption\">\u00a9\ufe0fCourtesy of brand<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/02\/whitenook26aw_012.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/02\/whitenook26aw_012.jpg\" alt=\"\" class=\"wp-image-32766\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/02\/whitenook26aw_028.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/02\/whitenook26aw_028.jpg\" alt=\"\" class=\"wp-image-32782\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">Domestic and International Business Communications<br>In an effort to attract more international buyers and press, support initiatives continue to be implemented this season.<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u25a0International Journalists and Buyers Visit Japan<\/strong><\/h2>\n\n\n\n<p>Since the A\/W 2025 season, Rakuten FWT has been actively inviting international buyers and press to Japan.<br>This season, we launched additional support initiatives, inviting individuals to attend various shows and showrooms.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Nick-Wooster_Jesse-Hudnutt_.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Nick-Wooster_Jesse-Hudnutt_.jpg\" alt=\"\" class=\"wp-image-33014\"\/><\/a><figcaption class=\"wp-element-caption\">(From left) Nick Wooster, Brand Advisor and TFA Judge<br>Jesse Hudnutt, Buyer and Consultant for Rooney Montreal and Voo Store Berlin<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Maria-Biardzka.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Maria-Biardzka.jpg\" alt=\"\" class=\"wp-image-33013\"\/><\/a><figcaption class=\"wp-element-caption\">Maria Biardzka, Photographer for Sch\u00f6n! Magazine<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/553f4f322061b35ae703b1d14dc2f970.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/553f4f322061b35ae703b1d14dc2f970.jpg\" alt=\"\" class=\"wp-image-32984\"\/><\/a><figcaption class=\"wp-element-caption\">(From left) Alex Catarinella, Freelance writer; Sidonie Boiron, Fashion &amp; Web Editor at Mixte Magazine<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/8f9a881b099111cb42d0a507df6f8cec.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/8f9a881b099111cb42d0a507df6f8cec.jpg\" alt=\"\" class=\"wp-image-32985\"\/><\/a><figcaption class=\"wp-element-caption\">(From left) Blake Abbie, \u201cA Magazine\u201d Curator and Editor-in-Chief; June Moon, 10 Corso Como Seoul Women\u2019s Wear Chief Buyer<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/ac5aaf650583bc8d46dd4c263e9de467.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/ac5aaf650583bc8d46dd4c263e9de467.jpg\" alt=\"\" class=\"wp-image-32986\"\/><\/a><figcaption class=\"wp-element-caption\">(From left) Christelle Cagi Nicolau, Head of Emerging Brands at the Federation de la Haute Couture et de la Mode; Nathalie Dufour, Founder and Managing Director of ANDAM<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>In addition to those mentioned above, the following individuals also visited Japan this season:<br>Jeon Jimin \/ Photographer<br>Sunny Luk \/ Associate Merchandising Director at I.T Apparels Limited<br>Andreas Murkudis \/ Store Owner, Buyer of Andreas Murkudis<br>Dongin Noah Seo \/ Beaker \/ Men\u2019s buyer | Beaker Team<br>Jessica Lam \/ LANE CRAWFORD | Buying Manager<br>Manuel Marelli \/ 10Corso Como Milano Head of buying<br>Changyong Lee \/ 10Corso Como Soul Men\u2019s wear chief buyer<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u25a0TRANO\u00cf TOKYO A\/W 26-27<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/tranoi1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/tranoi1.jpg\" alt=\"\" class=\"wp-image-32745\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/tranoi2.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/tranoi2.jpg\" alt=\"\" class=\"wp-image-32744\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Now in its fourth edition, TRANO\u00cf TOKYO moved to the Bellesalle Shibuya Garden venue this year, featuring approximately 150 brands and designers from around the world. The event brought together a diverse lineup, including collections from Asian brands renown for their traditional craftsmanship reimagined with a contemporary sensibility, as well as long-established European and American brands and innovative Japanese brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u25a0 RUN x ANDAM Showroom Opens<\/strong><\/strong><\/h2>\n\n\n\n<p>RUN, a hybrid platform specializing in the production of runway shows, showrooms, and after-show events, and the multi-brand showroom established by the ANDAM Fashion Awards in 2024, made their debut in Tokyo, with a reception held on the first day.<br>Participating brands included Adieu, ALAINPAUL (2025 ANDAM Fashion Award Special Prize), Anicet, Burc Akyol (2025 ANDAM Fashion Award Pierre Berg\u00e9 Prize), Saul Nash, Tang Tsung Chien, and Trente Sept Paris.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/run26aw_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/run26aw_01.jpg\" alt=\"\" class=\"wp-image-33015\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/run26aw_02.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/run26aw_02.jpg\" alt=\"\" class=\"wp-image-33016\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u25a0Berlin Fashion Showcase and BERLIN Showroom Opens<\/strong><\/strong><\/h2>\n\n\n\n<p>As part of the Berlin Fashion X International Delegation\u2019s visit to Tokyo (March 15th \u2013 20th), a cocktail reception was held at the Embassy of the Federal Republic of Germany. Media representatives and buyers attended the event and interacted with designers from 11 carefully selected Berlin-based brands.<\/p>\n\n\n\n<p>In addition, on March 18th and 19th, a Berlin Showroom was held, featuring a curated joint exhibition of selected fashion that reflects contemporary Germany, aimed at buyers, media, and industry professionals.<\/p>\n\n\n\n<p>Participating brands: Balletshofer, Clara Colette Miramon, Kasia Kucharska, Malaikaraiss, Milk of Lime, Natalie Grassi, Natascha von Hirschhausen, Richert Beil, Sia Arnika, Soci\u00e9t\u00e9 Angelique, Unvain, William Fan<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_berlin_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_berlin_01.jpg\" alt=\"\" class=\"wp-image-32631\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_berlin_02.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_berlin_02.jpg\" alt=\"\" class=\"wp-image-32632\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/BERLIN2.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/BERLIN2.jpg\" alt=\"\" class=\"wp-image-32743\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/BERLIN1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/BERLIN1.jpg\" alt=\"\" class=\"wp-image-32742\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><br><\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>2026 A\/W Season: Enhanced Communication Efforts<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u25a0Continuing to Use Design Sketches for Annual Key Visuals<\/strong><\/strong><\/h2>\n\n\n\n<p>For the 2026 S\/S season of Rakuten Fashion Week TOKYO, the event unveiled a key visual that payed tribute to the 20-year history of Tokyo Fashion Week. While embodying Fashion Week\u2019s mission to spread Japanese fashion to the world, it also expressed a hope for its future growth. This powerful visual was also featured for this 2026 A\/W season.<br>The design was inspired by design sketches, the origin of fashion and the first manifestation of a designer\u2019s purest form of creativity. By layering sketches of various styles to create a single, sweeping wave, it expressed both the 20-year history of Tokyo Fashion Week and the anticipation for the future that lies ahead.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/02\/26aw-kv.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/02\/26aw-kv.jpg\" alt=\"\" class=\"wp-image-32159\"\/><\/a><figcaption class=\"wp-element-caption\">\u00a9JFWO<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-small-font-size\">A piece of clothing<br>Is more than fabric and yarns.<br>It holds the work of countless hands,<br>The challenges of society,<br>And the unstoppable tide of a new era.<br>These forces collide and intersect<br>To shape what we wear.<\/p>\n\n\n\n<p class=\"has-small-font-size\">MORE THAN FASHION.<br>Behind the fashion we see<br>Lies generations of history, ideas, and emotion.<\/p>\n\n\n\n<p class=\"has-small-font-size\">From Tokyo where chaos and order converge,<br>What will rise next?<br>No one knows,<br>Not even the future.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Rakuten Fashion Week TOKYO 26 AW<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Special Video Commemorating Japan Fashion Week Organization\u2019s 20th Anniversary<\/strong><\/h2>\n\n\n\n<p>As we enter the second half of our 20th anniversary year, we have created a special themed video that looks toward the future, weaving in imagery that evokes Japanese craftsmanship while reflecting our hopes for the continued evolution of Japanese creativity. The video was produced by INFAS.com, which has been covering and reporting on Fashion Weeks around the world, including Japan. We will be sharing it on our official social media channels, so please be sure to check it out.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Japan Fashion Week Organization 20\u5468\u5e74 \u30b9\u30da\u30b7\u30e3\u30eb\u30e0\u30fc\u30d3\u30fc\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GtG153vG6Y8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u00a9\ufe0eINFAS.com&nbsp;&nbsp; \u00a9\ufe0eJFWO<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u25a0JFWO 20th Anniversary Special Video Screened on the Display at \u201cQ\u2019s eye\u201d in Front of Shibuya Station<\/strong><\/h2>\n\n\n\n<p>From the opening day, Monday, March 16th, through the closing day, Saturday, March 21st, the JFWO 20th Anniversary Special Video featured on the previous page was screened on the large video display at Q\u2019s eye in front of Shibuya Station. By screening the video in a high-traffic area, we promoted the history of Tokyo Fashion Week and the 2026 A\/W season throughout the city of Tokyo.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Qs-eye_26aw_02.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Qs-eye_26aw_02.jpg\" alt=\"\" class=\"wp-image-33017\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Qs-eye_26aw_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Qs-eye_26aw_01.jpg\" alt=\"\" class=\"wp-image-33018\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u25a0Posts and Snapshots Shared by Visitors<br>\u30fbInfluencers invited by \u201cPickyou\u201d posted about the show<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/pickyou1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/pickyou1-960x1600.jpg\" alt=\"\" class=\"wp-image-32893\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>Continuing from last season, we partnered with the C2C marketplace \u201cPickyou\u201d to capture and share the real-life experience of Rakuten FWT from a Gen Z perspective. Pickyou invited a selection of fashion influencers to attend several shows and post their experiences and styling on their respective accounts.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30fbReels and candid shots from the official Rakuten FWT team<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.instagram.com\/p\/DWEwfnhk9bq\/\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/jfwsnap.png\" alt=\"\" class=\"wp-image-32941\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/p\/DWEwfnhk9bq\/\">reel\u30b9\u30ca\u30c3\u30d7<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>This season, we once again conducted photo shoots with the official Rakuten FWT photography team. In addition to the video crew, we were joined by photographer Jimin Jeon (@jiminphoto),who traveled to Japan from overseas to capture various still photos. Photos were posted daily to the official Rakuten FWT accounts.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u25a0Special Interview with ALAINPAUL(Alain Paul \/ Luis Philippe\uff09, Nathalie Dufour, and TELMA (Terumasa Nakajima)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/alainpaul_26aw.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/alainpaul_26aw.jpg\" alt=\"\" class=\"wp-image-32993\"\/><\/a><figcaption class=\"wp-element-caption\">(From left) Luis Philippe \/ business partner and brand co-founder of Alan Paul, Alain Paul \/ ALAINPAUL designer, Nathalie Dufour \/&nbsp; Founder and Managing Director ANDAM, Terumasa Nakajima \/ TELMA designer.<\/figcaption><\/figure>\n\n\n\n<p>A special discussion took place immediately after Alain Paul&#8217;s show, featuring ANDAM founder and managing director Nathalie Dufoura, as well as TELMA designer Terumasa Nakajima. Each guest featured a prominent track record; Alain Paul is a recipient of the ANDAM Special Award in 2025 and held shows in the official Paris Fashion Week schedule, Nakajima is notable as a winner of the JFW NEXT BRAND AWARD 2025, and Nathalie Dufour has been a bridge for introducing young talent to the world. Each designer shared their perspectives on their image of Japanese creation and what is necessary for global expansion.<\/p>\n\n\n\n<p>The interview will be published later on the Rakuten FWT official website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u25a0A Video Documenting the Atmosphere of the Shows Featuring JFW Special Ambassador Hio Miyazawa was Broadcast<\/strong><\/h2>\n\n\n\n<p>To mark the 20th anniversary of JFWO, our Special Ambassador, Hio Miyazawa, shared a special message prior to the event. He also attended the yoshiokubo and ZUCCa shows held on Wednesday, March 18th. We took the chance to film and stream the occasion live.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/1d28b8ddd5c51b141e7a75eb8214ad94.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/1d28b8ddd5c51b141e7a75eb8214ad94.jpg\" alt=\"\" class=\"wp-image-32931\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/9da42aa10203e33b4ea359d75b186c3d.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/9da42aa10203e33b4ea359d75b186c3d.jpg\" alt=\"\" class=\"wp-image-32932\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/479e6087cb3451c9d95d654cdb561177.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/479e6087cb3451c9d95d654cdb561177.jpg\" alt=\"\" class=\"wp-image-32930\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u25a0Live Streaming and Release on YouTube<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"26AW COLLECTION\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/videoseries?list=PLeduZQtZfBzrPJqzIj33uuwQtsY2EtxFl\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>For the 2026 A\/W season, we continued to announce the full lineup of participating brands on our official website and live-streamed the physical presentations for selected brands.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Related Events<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u25a0 BALLET TheNewClassic \u201cLiving Costumes\u201d<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_ballet_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_ballet_01.jpg\" alt=\"\" class=\"wp-image-32628\"\/><\/a><\/figure>\n\n\n\n<p>BALLET TheNewClassic launched in 2020 by photographer Yumiko Inoue and ballet dancer Shohei Horiuchi, is currently hosting an event at 8\/CUBE 3 on the 8th floor of Shibuya Hikarie, offering a glimpse into a unique world. Clothing by KAKAN and mister it., who will be designing the costumes for the BALLET TheNewClassic 2026 event in July, are now on display.<br>On the opening day, an installation featuring three dancers took place. Wearing costumes used in past performances, they danced freely as \u201cmoving mannequins.\u201d The costumes for this performance were designed by Chika Kisada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u25a0\u201cFashion Tsushin\u201d 40th Anniversary Archive Theater<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_fashion-tsushin_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_fashion-tsushin_01.jpg\" alt=\"\" class=\"wp-image-32633\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_fashion-tsushin_02.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/26aw_fashion-tsushin_02.jpg\" alt=\"\" class=\"wp-image-32634\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Commemorating its 40th anniversary, Fashion Tsushin held an exhibition at the official venue, Shibuya Hikarie 8\/COURT, showcasing rare materials such as carefully selected videos from its archives and handwritten scripts. A different program was screened each day of the three-day event, and a campaign was held at the venue where attendees could enter a raffle to win original Fashion Tsushin merchandise by filling out a questionnaire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u25a0Collection Exhibition by the Two Brands That Won the JFW NEXT BRAND AWARD Special Award<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/2026aw_NBA_02.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/2026aw_NBA_02.jpg\" alt=\"\" class=\"wp-image-32636\"\/><\/a><figcaption class=\"wp-element-caption\">Jun.y<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/2026aw_NBA_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/2026aw_NBA_01.jpg\" alt=\"\" class=\"wp-image-32635\"\/><\/a><figcaption class=\"wp-element-caption\">ANNA CHOI<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>As part of the JFW NEXT BRAND AWARD (NBA), a brand support program launched by JFWO in 2022, an exhibition of the latest collections by ANNA CHOI and Jun.y (Jun Yamamoto) were held at the official venue, Shibuya Hikarie 8F 8\/CUBE 1.2. These brands were selected for the Special Award in recognition of their promising future development.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><strong><strong>Events Open to the Public<\/strong><\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30fbTRANO\u00cf TOKYO Opening Party x Japan Fashion Week Organization 20th Anniversary<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/tranoiparty.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/tranoiparty.jpg\" alt=\"\" class=\"wp-image-32892\"\/><\/a><\/figure>\n\n\n\n<p>On the evening of the first day of TRANO\u00cf TOKYO A\/W 26-27, a joint party was hosted at THE MUSIC BAR -CAVE SHIBUYA- to further strengthen the partnership between JFWO and TRANO\u00cf TOKYO.<\/p>\n\n\n\n<p>The event was a huge success, with the venue consistently packed to capacity as exhibitors, media representatives, and fashion enthusiasts who had registered to attend gathered together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30fbOfficial Media \u201cWWDJAPAN\u201d hosts a public invitation event<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/wwd_26aw.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/wwd_26aw.jpg\" alt=\"\" class=\"wp-image-32994\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>In collaboration with WWDJAPAN, the official media partner of Rakuten Fashion Week TOKYO, we once again held a lottery this season to invite members of the public who expressed a desire to attend a Fashion Show in person.<\/p>\n\n\n\n<p>With the cooperation of participating brands, we were able to invite a large number of guests from the general public. The venue was made even more vibrant by the presence of various fashion enthusiasts.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30fbVisitor photos featured in collaboration with official media outlet \u201cFASHIONSNAP\u201d<\/strong><\/h2>\n\n\n\n<p>During Fashion Week, we snapped photos of the stylish attendees gathering at the show venues and posted them on the official FASHIONSNAP Instagram account and the \u201cStreet Style\u201d section of our website. These posts were cross-posted with the official Rakuten FWT Instagram account (@rakutenfwt).<\/p>\n\n\n\n<p>In addition, we featured snapshots of some of the attendees who gave their permission to be posted on Rakuten FWT and Rakuten Fashion (portal site, Instagram Stories, and by R Instagram Stories).<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/FSsnap1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/FSsnap1.jpg\" alt=\"\" class=\"wp-image-32995\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/p\/DWDjg0Zma96\/?img_index=1\">Day3 snap<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/FSsnap2.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/FSsnap2.jpg\" alt=\"\" class=\"wp-image-32996\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/p\/DWDbXsplaBm\/?img_index=1\">Day2 snap<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Pop-Up Event Held to Further Boost Brands\u2019 Momentum After the Shows<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30fbReStyle \u00d7 Rakuten Fashion Week TOKYO Pop-Up Event &amp; Talk Event<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/isetan1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/isetan1.jpg\" alt=\"\" class=\"wp-image-32928\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/isetan2.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/isetan2.jpg\" alt=\"\" class=\"wp-image-32929\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>mukcyen, winner of both the TOKYO FASHION AWARD and the JFW NEXT BRAND AWARD, is holding a pop-up store at Isetan, Shinjuku&#8217;s Re:Style. On Sunday, March 22nd, designer Yuka Kimura made an appearance, and the store began taking pre-orders for the A\/W collection unveiled at the runway show on Saturday, March 21st.<br>On Friday, March 20th, a spin-off recording of the podcast \u201cRE;MODE_ROOM20,\u201d commemorating the 20th anniversary of JFWO, took place.<br>The moderators included comedian Masao Yoshii and Kohei Hashimoto, buyers at Isetan Shinjuku\u2019s Re:Style. A host of guests taking off globally were featured, including Ryota Murakami of pillings, Emi Funayama of FETICO, Daisuke Tanaka of tanakadaisuke, and Yohei Ohno of YOHEI OHNO.<\/p>\n\n\n\n<p>The conversations began with icebreakers like \u201cDo you shop at your own brand?\u201d and \u201cDo you have any memorable clothes you bought at Isetan?\u201d The designers then spoke about the details behind their 26SS collections and their recent show as well as their hopes for future projects. Regarding the topic of future plans, the desingers shared exciting details that fans won\u2019t want to miss&nbsp;!<br>The talk will be streamed at a later date on RE:MODE_ROOM20. To listen to previous talks, search for \u201cRE:MODE_ROOM\u201d on Spotify, Apple Podcasts, or Artistspoken.<\/p>\n\n\n\n<p>Dates: Wednesday, March 18th \u2013 Tuesday, March 24th<br>Hours: 10:00 AM \u2013 8:00 PM<br>Venue: Shinjuku Isetan Main Building, 3rd Floor, Center Park \/ The Stage #3<br>Organizer: Isetan Mitsukoshi Ltd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30fbBarneys New York Ginza Main Store \u201cVIVIANO\u201d Pop-Up Event<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/barneys_26aw.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/barneys_26aw.jpg\" alt=\"\" class=\"wp-image-32939\"\/><\/a><figcaption class=\"wp-element-caption\">\u00a9\ufe0fBARNEYS NEW YORK<\/figcaption><\/figure>\n\n\n\n<p>To celebrate its 10th anniversary, VIVIANO is currently hosting its first-ever pop-up event at the Barneys New York Ginza flagship store, running through Monday, April 6th. Located in the \u201cUNION SQUARE\u201d pop-up space on the first floor\u2014a new addition following the Ginza flagship\u2019s renovation in September 2025\u2014the event features an extensive lineup of new items for the S\/S 2026 season, available for both men and women.<\/p>\n\n\n\n<p>Dates: Friday, March 20th \u2013 Monday, April 6th<br>Hours: 10:00 AM \u2013 8:00 PM<br>Venue: Barneys New York Ginza Main Store<br>Organizer: Barneys New York<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30fbTOKYO FASHION AWARD \u00d7 HANKYU MEN&#8217;S TOKYO 2026 S\/S<\/strong><\/h2>\n\n\n\n<p>From Wednesday, March 25th, to Tuesday, March 31st, TOKYO FASHION AWARD and Hankyu Men\u2019s Tokyo will team up for the first time to host a pop-up event featuring all four winning brands from the 2026 Men\u2019s Division (ANTHEM A, kiminori morishita, kotohayokozawa, and MATSUFUJI).<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Incubation Activities<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30fb25 Years of YKK FASTENING AWARDS: an exhibition of past winners<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/ykk1.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/ykk1.jpg\" alt=\"\" class=\"wp-image-32890\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/ykk2.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/ykk2.jpg\" alt=\"\" class=\"wp-image-32891\"\/><\/a><figcaption class=\"wp-element-caption\">Winners of the 25th (2025) Edition<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>The YKK Fastening Award was established with the hope that talented young creators would showcase \u201cJapanese original\u201d style to the world and make their mark on the global stage. As one of Japan&#8217;s largest fashion design contests for students, it has now celebrated its 25th anniversary.<\/p>\n\n\n\n<p>Just inside the entrance, a showcase of the winning entries from the 25th edition (2025) was on display. The venue also featured past winning works by Fumito Ganryu of FUMITO GANRYU and Moe Ishida of HOUGA, offering visitors a rare opportunity to view this valuable archive up close.<\/p>\n\n\n\n<p>Visitors discovered new possibilities in fashion, born of the creativity and craftsmanship of young designers, combined with collaboration with YKK products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30fbFinal Judging Session for the \u201croop Award 2025-2026\u201d<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/roop-award-25-26_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/roop-award-25-26_01.jpg\" alt=\"\" class=\"wp-image-33019\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/roop-award-25-26_02.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/roop-award-25-26_02.jpg\" alt=\"\" class=\"wp-image-33020\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>On Sunday, March 22nd, following the conclusion of the event, the final round of judging for the \u201croop Award 2025-2026\u201d\u2014an upcycling contest organized by the fashion subscription service \u201cAnother Address\u201d that uses clothing destined for disposal as raw material\u2014was held in the form of a fashion show. Designers from both student and amateur categories who had advanced through the second round of judging presented their works, and the winners in each category were announced. The Grand Prix in the professional category was awarded to MAISON CASANOVA. Their collection, themed \u201cNO GUNS JUST ROSES\u201d and imbued with a prayer for peace, was highly praised. The brand was awarded a prize of 1 million yen. The judging panel included industry specialists such as fashion journalist Chizuru Muko and actress and model Ai Takahashi, who had also attended several shows at Rakuten FWT.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Activities by Other Partner Companies<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Panasonic&#8217;s Touch &amp; Try Clothing Steamer event<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/2026aw_panasonic_02.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/2026aw_panasonic_02.jpg\" alt=\"\" class=\"wp-image-32638\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/2026aw_panasonic_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/2026aw_panasonic_01.jpg\" alt=\"\" class=\"wp-image-32637\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>A special booth showcasing the latest model of the Panasonic Garment Steamer was set up in the Hall A foyer. \u000bThe product was demonstrated to visitors, highlighting the unique features of the Panasonic Garment Steamer, such as allowing easy removal of wrinkles from clothes while on hangers. At the booth, a giveaway was held where visitors could enter a raffle by posting on social media. Clothes from TOKYO FASHION AWARD 2026 winning brands were also on display.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u30fbChauffeur car<\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/nick.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/nick.jpg\" alt=\"\" class=\"wp-image-32746\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>BMW Japan kindly provided chauffeur-driven cars again for this season. These vehicles, carrying international VIPs, shuttled between the various Fashion Week venues.<\/p>\n\n\n\n<p>Chauffeur car provided by: BMW Japan<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u30fbProvisions to attendees by sponsors and partners<\/strong><\/strong><\/h2>\n\n\n\n<p>At the runway event held at the official venue Shibuya Hikarie\u2019s Hikarie Hall, various drinks were distributed to attendees including Sapporo Beer\u2019s SORACHI1984, Red Bull energy drinks, the lightly carbonated beverage \u201ckiyasume,\u201d Rakuten Original Natural Mineral Water, and green tea provided by Meta, the official media partner. These drinks were handed out in the foyer after the show, and attendees enjoyed chatting while sipping their drinks.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-6be84c55 wp-block-group-is-layout-grid\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Sponsored_26aw_06.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Sponsored_26aw_06.jpg\" alt=\"\" class=\"wp-image-32992\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Sponsored_26aw_04.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Sponsored_26aw_04.jpg\" alt=\"\" class=\"wp-image-32990\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Sponsored_26aw_05.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Sponsored_26aw_05.jpg\" alt=\"\" class=\"wp-image-32991\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Sponsored_26aw_02.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Sponsored_26aw_02.jpg\" alt=\"\" class=\"wp-image-32988\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Sponsored_26aw_01.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Sponsored_26aw_01.jpg\" alt=\"\" class=\"wp-image-32987\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Sponsored_26aw_03.jpg\"><img decoding=\"async\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2026\/03\/Sponsored_26aw_03.jpg\" alt=\"\" class=\"wp-image-32989\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The 2026 A\/W season marked the second half of JFWO\u2019s 20th-anniversary year. Under the annual theme \u201cBe the seam that connects the world,\u201d a variety of initiatives were implemented that embodied both respect for history and hope for future development.<br>The upcoming Rakuten Fashion Week TOKYO 2027 S\/S will be held from Monday, August 31st, 2026, to Saturday, September 5th, 2026.<br>We hope you\u2019ll continue to follow along for future Rakuten Fashion Week TOKYO updates.<\/p>\n\n\n\n<p>* With certain exceptions, all photos copyright \u00a9JFWO.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-21636","information","type-information","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rakuten Fashion Week TOKYO 2026 A\/W\u00a0 Season Comes to a Close | Rakuten Fashion Week TOKYO<\/title>\n<meta name=\"description\" content=\"Information, Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous 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