{"id":21647,"date":"2026-03-30T20:41:00","date_gmt":"2026-03-30T11:41:00","guid":{"rendered":"https:\/\/rakutenfashionweektokyo.com\/en\/?post_type=information&#038;p=21647"},"modified":"2026-04-02T12:59:21","modified_gmt":"2026-04-02T03:59:21","slug":"art_20260330_01","status":"publish","type":"information","link":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260330_01\/","title":{"rendered":"Pitti Immagine and Copenhagen Fashion Week Present SUNFLOWER"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><strong>Pitti Immagine and Copenhagen Fashion Week Present SUNFLOWER<br>CPHFW Special Project at Pitti Immagine Uomo 110 on the occasion of the 20-year anniversary programme<\/strong><\/h1>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Copenhagen-based label Sunflower will present a special event runway show in Florence as the CPHFW Special Project at Pitti Immagine Uomo 110 (June 16\u201319, 2026), introducing the brand to an international audience. The partnership forms part of Copenhagen Fashion Week\u2019s 20-year anniversary programme, while also underscoring Pitti Immagine\u2019s longstanding engagement with Nordic design.<\/p>\n\n\n\n<p>\u201cMarking our 20th anniversary, this collaboration with Pitti Immagine reflects the importance of strong, international partnerships in elevating menswear fashion to a global stage. Pitti has long been a supporter of Nordic fashion, and we are proud to bring Sunflower to Florence as our guest designer &#8211; a brand that embodies both the creative and commercial strength of our region. The 110th Edition will stand as testament to the power of collaboration and we cannot wait to see what Sunflower has planned.\u201d<br>_Cecilie Thorsmark, CEO, Copenhagen Fashion Week<\/p>\n\n\n\n<p>\u201cFor us, this moment marks the introduction of the next chapter for Sunflower. The foundation is the same, but the expression is sharper, more defined, and more ambitious. We&#8217;ve always believed in keeping things simple and doing the same thing better over time &#8211; a bit like a good rock song. Direct, clear, and without anything unnecessary. Showing in Florence gives us the right setting to present that next step clearly.\u201d<br>_Ulrik Pedersen, Founder, Sunflower<\/p>\n\n\n\n<p>\u201cFlorence and Copenhagen are cities united by a special bond,\u201d adds Antonio Cristaudo, Pitti Immagine Chief Commercial and Development Officer, \u201cby a vision of fashion that looks toward research and innovation, yet remains firmly grounded in product and market awareness. We are delighted to host a special event in collaboration with Copenhagen Fashion Week to celebrate its 20th anniversary. Taking part in CPHFW has become an essential appointment for us: the Scandinavian scene is capable of constant renewal, and for this reason we have long offered it a stage at the Fortezza da Basso during Pitti Uomo. We follow Sunflower\u2019s journey with great attention, for its clear stylistic identity and for the consistency of its product, which, through fresh and intelligent design, resonates with trend-driven international buyers. And it continues to surprise us with each new collection\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Sunflower<\/h2>\n\n\n\n<p>Founded in Copenhagen in 2018 by Ulrik Pedersen, Sunflower creates menswear with a clear, lasting point of view. Built around denim, tailoring, leather, knitwear, and daily pieces, the brand is known for its reduced design language, strong sense of character, and focus on clothes that improve with wear. Presented at Pitti Uomo 110, Sunflower introduces a more elevated expression of the brand &#8211; one that builds on its existing foundation with greater clarity, confidence, and international ambition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Copenhagen Fashion Week<\/h2>\n\n\n\n<p>Copenhagen Fashion Week (CPHFW) is the biggest fashion week in Northern Europe, held biannually in January\/February and August. Regarded as the fifth global fashion week, Copenhagen Fashion Week welcomes leading international press, buyers and industry leaders across their global network to four days of shows, presentations, installations and events alongside the trade show CIFF. In 2026, Copenhagen Fashion Week commenced celebrations of its 20-year anniversary, recognising this milestone through both the AW26 and forthcoming SS27 editions, as well as across a number of international activations and collaborations planned throughout the year.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-21647","information","type-information","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pitti Immagine and Copenhagen Fashion Week Present SUNFLOWER | Rakuten Fashion Week TOKYO<\/title>\n<meta name=\"description\" content=\"Information, Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260330_01\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pitti Immagine and Copenhagen Fashion Week Present SUNFLOWER | Rakuten Fashion Week TOKYO\" \/>\n<meta property=\"og:description\" content=\"Information, Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260330_01\/\" \/>\n<meta property=\"og:site_name\" content=\"Rakuten Fashion Week TOKYO\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T03:59:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rakutenfashionweektokyo.com\/en\/wp-content\/uploads\/2025\/02\/ogp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260330_01\/\",\"url\":\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260330_01\/\",\"name\":\"Pitti Immagine and Copenhagen Fashion Week Present SUNFLOWER | Rakuten Fashion Week TOKYO\",\"isPartOf\":{\"@id\":\"https:\/\/rakutenfashionweektokyo.com\/en\/#website\"},\"datePublished\":\"2026-03-30T11:41:00+00:00\",\"dateModified\":\"2026-04-02T03:59:21+00:00\",\"description\":\"Information, Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.\",\"breadcrumb\":{\"@id\":\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260330_01\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260330_01\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260330_01\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rakutenfashionweektokyo.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Information\",\"item\":\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pitti Immagine and Copenhagen Fashion Week Present SUNFLOWER\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rakutenfashionweektokyo.com\/en\/#website\",\"url\":\"https:\/\/rakutenfashionweektokyo.com\/en\/\",\"name\":\"Rakuten Fashion Week TOKYO\",\"description\":\"Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.\",\"alternateName\":\"Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rakutenfashionweektokyo.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pitti Immagine and Copenhagen Fashion Week Present SUNFLOWER | Rakuten Fashion Week TOKYO","description":"Information, Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260330_01\/","og_locale":"ja_JP","og_type":"article","og_title":"Pitti Immagine and Copenhagen Fashion Week Present SUNFLOWER | Rakuten Fashion Week TOKYO","og_description":"Information, Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.","og_url":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260330_01\/","og_site_name":"Rakuten Fashion Week TOKYO","article_modified_time":"2026-04-02T03:59:21+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/rakutenfashionweektokyo.com\/en\/wp-content\/uploads\/2025\/02\/ogp.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"9\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260330_01\/","url":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260330_01\/","name":"Pitti Immagine and Copenhagen Fashion Week Present SUNFLOWER | Rakuten Fashion Week TOKYO","isPartOf":{"@id":"https:\/\/rakutenfashionweektokyo.com\/en\/#website"},"datePublished":"2026-03-30T11:41:00+00:00","dateModified":"2026-04-02T03:59:21+00:00","description":"Information, Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.","breadcrumb":{"@id":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260330_01\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260330_01\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/art_20260330_01\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rakutenfashionweektokyo.com\/en\/"},{"@type":"ListItem","position":2,"name":"Information","item":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/information\/"},{"@type":"ListItem","position":3,"name":"Pitti Immagine and Copenhagen Fashion Week Present SUNFLOWER"}]},{"@type":"WebSite","@id":"https:\/\/rakutenfashionweektokyo.com\/en\/#website","url":"https:\/\/rakutenfashionweektokyo.com\/en\/","name":"Rakuten Fashion Week TOKYO","description":"Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.","alternateName":"Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rakutenfashionweektokyo.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"}]}},"_links":{"self":[{"href":"https:\/\/rakutenfashionweektokyo.com\/en\/wp-json\/wp\/v2\/information\/21647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rakutenfashionweektokyo.com\/en\/wp-json\/wp\/v2\/information"}],"about":[{"href":"https:\/\/rakutenfashionweektokyo.com\/en\/wp-json\/wp\/v2\/types\/information"}],"wp:attachment":[{"href":"https:\/\/rakutenfashionweektokyo.com\/en\/wp-json\/wp\/v2\/media?parent=21647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}