{"id":20944,"date":"2025-09-01T21:06:33","date_gmt":"2025-09-01T12:06:33","guid":{"rendered":"https:\/\/rakutenfashionweektokyo.com\/en\/?post_type=interview&p=20944"},"modified":"2025-09-01T21:06:33","modified_gmt":"2025-09-01T12:06:33","slug":"tsumori-chisato","status":"publish","type":"interview","link":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/","title":{"rendered":"TSUMORI CHISATO"},"content":{"rendered":"\n

Celebrating its 35th anniversary this year, TSUMORI CHISATO will take part in Rakuten Fashion Week TOKYO for the first time this 26S\/S season. On the eve of its highly anticipated return to the runway in 7 years, we spoke with designer Chisato Tsumori\u2014who says her enduring love of fashion and the support of many people have sustained the brand until now\u2014about how she\u2019s feeling ahead of the show.<\/strong><\/p>\n\n\n\n

What made you decide to take part in Rakuten Fashion Week with your first runway show in 7 years?<\/strong><\/strong><\/p>\n\n\n\n

I was debating whether to share this, but I was being treated for a serious illness. Really, it was life-threatening, and so when my condition started to improve last year, I felt as though I had been given another chance at life. We can never predict what will happen at any moment. I have a strong desire to express my gratitude to everyone and everything that has been involved in the brand and carried us through these 35 years. That\u2019s what led me to decide to participate in Fashion Week this year and share that gratitude with people in the form of a show.<\/p>\n\n\n\n

What is the theme of your 26S\/S collection?<\/strong><\/strong><\/p>\n\n\n\n

The theme of the collection itself is \u201cgratitude.\u201d It\u2019s only through the support of so many people that the brand has been able to continue for 35 years. The show will reflect this theme of appreciation for all through things like the earth, the sun, rainbows, and water\u2014the elements that make us feel wonderfully blessed as humans. This approach is different from our usual collections, and even now, as I prepare, I\u2019m still working through the best way to bring it all together.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Can you tell us more about your concept for the show itself?<\/strong><\/strong><\/p>\n\n\n\n

I want the show to embody the playful spirit of TSUMORI CHISATO and bring joy to the audience. It will take place right here in this store, a relaxed setting where we can be ourselves. I\u2019ve presented on many grand runways before, but this time I wanted to highlight the structure of the building itself, which feels aligned with my current outlook. Since becoming independent from A-net in 2019, we\u2019ve focused on sustainability and shifted to made-to-order production. I think of it as creating haute couture for our clients each season. This season\u2019s show will run several times throughout the day\u2014including one for our customers\u2014and afterwards, there will be an opportunity to place orders online (*1). I put my own sense of gratitude into everything I create, but I hope people will feel free to interpret it in their own way.<\/p>\n\n\n\n

What challenges have you faced in staying true to the TSUMORI CHISATO spirit for 35 years?<\/strong><\/strong><\/p>\n\n\n\n

My approach really hasn\u2019t changed at all. I\u2019ve always loved to draw and make things. I love using color and challenging myself in new ways. That hasn\u2019t changed in all this time. We\u2019re also hosting a 35th anniversary exhibition event at Shibuya Hikarie (*2), so I\u2019ve been digging through our old collections. When I look at these older pieces, there\u2019s no disconnect with what I\u2019m making right now\u2014I\u2019d still wear them today. People have described my style as a \u201ctoy box flipped upside down,\u201d and I think that\u2019s exactly right. I used to create extremely detailed pieces that wouldn\u2019t be possible today. The exhibition will feature about 170 looks from our 35-year archive, and some are so elaborate that I look at them and wonder, \u201cHow was this possible?\u201d I hope visitors notice that. Sadly, fewer weavers, knitters, and sewing factories remain today, but I hope this exhibition reminds people that there were once factories with such incredible craftsmanship and technique.<\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

35th Anniversary TSUMORI CHISATO \u2661\u2661 GRATITUDE \u2661\u2661\u2661 Special exhibition showcasing 35 years of TSUMORI CHISATO\u2019s creative vision<\/p>\n\n\n\n

<\/div>\n\n\n\n

Has your drive to create changed?<\/strong><\/strong><\/p>\n\n\n\n

I have many interests, and I\u2019m the type that\u2019s always looking for something exciting. If I come across an interesting second-hand garment, or a technique or color combination, I\u2019ll look for a way to add my own spin to it and make it even more interesting.<\/p>\n\n\n\n

Is there a message you\u2019d like to convey through fashion?<\/strong><\/strong><\/p>\n\n\n\n

I get the sense that young people today spend money on their oshi <\/em>(their favorite idol, character, or group), but not on themselves. But in my opinion, you should be your own oshi <\/em>first. When I was young\u2014and really this hasn\u2019t changed\u2014I was constantly buying clothes. It\u2019s fun to wear a variety of clothes, and I hope people will experience that pleasure through fashion.<\/p>\n\n\n\n

Is there anything you\u2019d like to say to the younger generation aspiring to work in the fashion industry?<\/strong><\/strong><\/p>\n\n\n\n

Being a fashion designer is a tough job. Nowadays you can design with AI, and if you don\u2019t mind looking like everyone else, there\u2019s no need to make anything. But I hope people will do exactly what they want, freely and without constraint. It\u2019s interesting to approach clothing as an artist, valuing your own distinctive sensibility. Most of my interests are connected to my work, but I also traveled often and loved finding something unique on a trip, then incorporating it into the clothing I designed. I hope young people today will place importance on bringing their own sensibility, their own perspective, to the things they make and do. Another thing is that many people don\u2019t seem to know the designers and styles that defined specific periods. It\u2019s good to study the history of fashion, because through that history, you learn the vocabulary for techniques and styles. Understanding what came before is essential to knowing what\u2019s truly new. I hope young people will engage with and absorb all sorts of things, including those from the past, through their own eyes.<\/p>\n\n\n\n

(*1) TSUMORI CHISATO 2026 Spring\/Summer Collection Online Order
September 5 (Fri) \u2013 12 (Friday) noon \/ https:\/\/tsumorichisato.shop-pro.jp\/
(*2) 35th Anniversary TSUMORI CHISATO \u2661\u2661 GRATITUDE \u2661\u2661\u2661
Special exhibition showcasing 35 years of TSUMORI CHISATO\u2019s creative vision
September 1 (Mon) \u2013 6 (Sat) \/ Shibuya Hikarie 8F 8\/COURT and 8\/CUBE 1, 2, 3<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n","protected":false},"featured_media":0,"template":"","class_list":["post-20944","interview","type-interview","status-publish","hentry"],"acf":[],"yoast_head":"\nTSUMORI CHISATO | Rakuten Fashion Week TOKYO<\/title>\n<meta name=\"description\" content=\"Interview, Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TSUMORI CHISATO | Rakuten Fashion Week TOKYO\" \/>\n<meta property=\"og:description\" content=\"Interview, Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/\" \/>\n<meta property=\"og:site_name\" content=\"Rakuten Fashion Week TOKYO\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rakutenfashionweektokyo.com\/en\/wp-content\/uploads\/2025\/02\/ogp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"16\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/\",\"url\":\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/\",\"name\":\"TSUMORI CHISATO | Rakuten Fashion Week TOKYO\",\"isPartOf\":{\"@id\":\"https:\/\/rakutenfashionweektokyo.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/09\/tsumori-chisato_02.jpg\",\"datePublished\":\"2025-09-01T12:06:33+00:00\",\"description\":\"Interview, Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.\",\"breadcrumb\":{\"@id\":\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/#primaryimage\",\"url\":\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/09\/tsumori-chisato_02.jpg\",\"contentUrl\":\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/09\/tsumori-chisato_02.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rakutenfashionweektokyo.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interview\",\"item\":\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"TSUMORI CHISATO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rakutenfashionweektokyo.com\/en\/#website\",\"url\":\"https:\/\/rakutenfashionweektokyo.com\/en\/\",\"name\":\"Rakuten Fashion Week TOKYO\",\"description\":\"Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.\",\"alternateName\":\"Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rakutenfashionweektokyo.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TSUMORI CHISATO | Rakuten Fashion Week TOKYO","description":"Interview, Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/","og_locale":"ja_JP","og_type":"article","og_title":"TSUMORI CHISATO | Rakuten Fashion Week TOKYO","og_description":"Interview, Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.","og_url":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/","og_site_name":"Rakuten Fashion Week TOKYO","og_image":[{"width":1200,"height":630,"url":"https:\/\/rakutenfashionweektokyo.com\/en\/wp-content\/uploads\/2025\/02\/ogp.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"16\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/","url":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/","name":"TSUMORI CHISATO | Rakuten Fashion Week TOKYO","isPartOf":{"@id":"https:\/\/rakutenfashionweektokyo.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/#primaryimage"},"image":{"@id":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/#primaryimage"},"thumbnailUrl":"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/09\/tsumori-chisato_02.jpg","datePublished":"2025-09-01T12:06:33+00:00","description":"Interview, Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.","breadcrumb":{"@id":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/#primaryimage","url":"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/09\/tsumori-chisato_02.jpg","contentUrl":"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/09\/tsumori-chisato_02.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/tsumori-chisato\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rakutenfashionweektokyo.com\/en\/"},{"@type":"ListItem","position":2,"name":"Interview","item":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/interview\/"},{"@type":"ListItem","position":3,"name":"TSUMORI CHISATO"}]},{"@type":"WebSite","@id":"https:\/\/rakutenfashionweektokyo.com\/en\/#website","url":"https:\/\/rakutenfashionweektokyo.com\/en\/","name":"Rakuten Fashion Week TOKYO","description":"Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.","alternateName":"Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rakutenfashionweektokyo.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"}]}},"_links":{"self":[{"href":"https:\/\/rakutenfashionweektokyo.com\/en\/wp-json\/wp\/v2\/interview\/20944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rakutenfashionweektokyo.com\/en\/wp-json\/wp\/v2\/interview"}],"about":[{"href":"https:\/\/rakutenfashionweektokyo.com\/en\/wp-json\/wp\/v2\/types\/interview"}],"wp:attachment":[{"href":"https:\/\/rakutenfashionweektokyo.com\/en\/wp-json\/wp\/v2\/media?parent=20944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}