{"id":20341,"date":"2025-03-12T21:06:39","date_gmt":"2025-03-12T12:06:39","guid":{"rendered":"https:\/\/rakutenfashionweektokyo.com\/en\/?post_type=pickup&#038;p=20341"},"modified":"2025-03-13T00:29:57","modified_gmt":"2025-03-12T15:29:57","slug":"kanemasa-phil_2025aw","status":"publish","type":"pickup","link":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/pickup\/kanemasa-phil_2025aw\/","title":{"rendered":"[KANEMASA PHIL.] First Participation Questionnaire|TOKYO FASHION AWARD winners of 2025"},"content":{"rendered":"\n\t<h3>Brand information \/ About the designer<\/h3>\t\n\t<p class=\"bold\"><strong>\u2500\u2500 What is the brand\u2019s concept? What do you want to communicate through fashion designing?<\/strong><\/p>\t\n<p>KANEMASA PHIL. is an original brand launched by KANEMASA KNITTING CO., LTD. a circular knit manufacturer founded in 1964 and based in Wakayama City, Wakayama Prefecture.\nWith proprietary high-gauge knitting machines, jacquard machines capable of expressing intricate patterns, and a unique mastery of these technologies, the company is committed to preserving its craftsmanship for future generations. In pursuit of this goal, it launched its in-house brand, KANEMASA PHIL., in the Spring\/Summer 2021 season. The collection is crafted entirely from the company\u2019s own jersey fabrics.\nDesigned for comfort and a relaxed fit, the brand aspires to create garments that define the standards of the future. More than just quality, beauty, or innovation on the surface, we hope our products inspire a deeper appreciation for the stories and craftsmanship behind them.<\/p>\n\t<p class=\"bold\"><strong>\u2500\u2500 What is your source of inspiration in creating fashion? What is your process of developing a design concept?<\/strong><\/p>\t\n<p>\tDrawing inspiration from a wide range of creative fields\u2014including architecture, art, craftsmanship, film, and music\u2014each season is built around a distinct theme. From color palettes to styling, every collection is crafted entirely using our own jersey fabrics.\t<\/p>\n\t<p class=\"bold\"><strong>\u2500\u2500 Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.<\/strong><\/p>\t\n<p>In Japan, we have about 50 stores.\nThey are located throughout Japan.\nOverseas, we have about 10 stores.\nWe have one wholesaler each in North America, Europe, and the United States.\nThe brand is worn by people of all ages, from men and women in their 20s to 50s.<\/p>\n\t\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-5 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" data-id=\"29708\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/001.jpg\" alt=\"\" class=\"wp-image-29708\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29715\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/002.jpg\" alt=\"\" class=\"wp-image-29715\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29713\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/005.jpg\" alt=\"\" class=\"wp-image-29713\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29716\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/006.jpg\" alt=\"\" class=\"wp-image-29716\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29714\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/009.jpg\" alt=\"\" class=\"wp-image-29714\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29707\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/011.jpg\" alt=\"\" class=\"wp-image-29707\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29712\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/013.jpg\" alt=\"\" class=\"wp-image-29712\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29710\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/016.jpg\" alt=\"\" class=\"wp-image-29710\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29709\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/018.jpg\" alt=\"\" class=\"wp-image-29709\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29711\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/020.jpg\" alt=\"\" class=\"wp-image-29711\"\/><\/figure>\n<\/figure>\n\n\n\n\t<h3>About 2025 A\/W collection<\/h3>\t\n\t<p class=\"bold\"><strong>\u2500\u2500 Why have you chosen Tokyo (Rakuten Fashion Week TOKYO) as the venue for presenting your collection?<\/strong><\/p>\t\n<p>\tWe participated in this project to try to transmit creativity beyond the framework of a factory brand.\t<\/p>\n\t<p class=\"bold\"><strong>\u2500\u2500 What is the concept \/ image for your brand&#8217;s 2025 A\/W season?<\/strong><\/p>\t\n<p>\tFor the 2025 A\/W season, we revisit the history of clothing, drawing inspiration from British fashion history, which has had a profound influence on modern dandyism, as well as from the tradition of the Royal Warrant. By extracting key elements such as items, colors, and details, we reinterpret the British traditional style in a modern way using our own jersey fabrics.\t<\/p>\n\t<h3>Future<\/h3>\t\n\t<p class=\"bold\"><strong>\u2500\u2500 What are your brand\u2019s future outlook and goal?<\/strong><\/p>\t\n<p>\tMoving forward, we aim to bring our products to a wider audience by expanding our directly operated stores in Japan and increasing our wholesale presence overseas.\t<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-5 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29717\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/021.jpg\" alt=\"\" class=\"wp-image-29717\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29718\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/22.jpg\" alt=\"\" class=\"wp-image-29718\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29719\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/024.jpg\" alt=\"\" class=\"wp-image-29719\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29724\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/028.jpg\" alt=\"\" class=\"wp-image-29724\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29725\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/029.jpg\" alt=\"\" class=\"wp-image-29725\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29723\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/034.jpg\" alt=\"\" class=\"wp-image-29723\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29720\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/035.jpg\" alt=\"\" class=\"wp-image-29720\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29721\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/040.jpg\" alt=\"\" class=\"wp-image-29721\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29726\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/043.jpg\" alt=\"\" class=\"wp-image-29726\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"29722\" src=\"https:\/\/rakutenfashionweektokyo.com\/jp\/wp-content\/uploads\/2025\/03\/047.jpg\" alt=\"\" class=\"wp-image-29722\"\/><\/figure>\n<\/figure>\n","protected":false},"featured_media":0,"template":"","class_list":["post-20341","pickup","type-pickup","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[KANEMASA PHIL.] First Participation Questionnaire|TOKYO FASHION AWARD winners of 2025 | Rakuten Fashion Week TOKYO<\/title>\n<meta name=\"description\" content=\"Pickup, Rakuten Fashion Week TOKYO (RakutenFWT) is the most famous fashion festival of Japan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/pickup\/kanemasa-phil_2025aw\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta 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