{"id":21445,"date":"2026-03-08T23:59:00","date_gmt":"2026-03-08T14:59:00","guid":{"rendered":"https:\/\/rakutenfashionweektokyo.com\/en\/?post_type=pickup&p=21445"},"modified":"2026-03-11T19:36:28","modified_gmt":"2026-03-11T10:36:28","slug":"yushokobayashi_26aw","status":"publish","type":"pickup","link":"https:\/\/rakutenfashionweektokyo.com\/en\/topics\/pickup\/yushokobayashi_26aw\/","title":{"rendered":"yushokobayashi | First Participation Questionnaire"},"content":{"rendered":"\n\t

Brand information \/ About the designer<\/h3>\t\n\t

\u2500\u2500 What inspired you to become a fashion designer? Describe developments leading up to the brand launch.<\/strong><\/p>\t\n

\tI originally studied aesthetics and art history at university. I had always loved fashion, and while visiting various art museums, I felt a strong desire to study abroad in London, so I went to Central Saint Martins. I began to study fashion in earnest and presented my collections while I was still a student. While I was still a student, I was approached by a domestic select shop and held a pop-up store. After graduating, I moved to Tokyo and started my brand.\t<\/p>\n\t

\u2500\u2500 What is the brand\u2019s concept? What do you want to communicate through fashion designing?<\/strong><\/p>\t\n

\tEverything is made by hand in our atelier, which is the joy of crafting. I would be happy if people see our clothes and are inspired to make something themselves. I’m attracted not only to perfection, but also to people who can appreciate the beauty of values \u200b\u200bthat are slightly different from what is considered “normal.”\t<\/p>\n\t

\u2500\u2500 What is your source of inspiration in creating fashion? What is your process of developing a design concept?<\/strong><\/p>\t\n

I’m influenced by all the works created by all the artists.\nThe music and movies I come into contact with every day, and the art museums I visit when I travel are my main inspirations.<\/p>\n\t

\u2500\u2500 Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.<\/strong><\/p>\t\n

We have a wide range of customers, from those in their late teens to those in their 60s, both from Japan and abroad.
\nAll of our business partners and customers are people who love handiwork and art.<\/p>\n\t

\u2500\u2500 Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?<\/strong><\/p>\t\n

\tVivienne Westwood, John Galliano
\nBLESS, where I interned as a student

\n\nModern and contemporary European and American art<\/p>\n\n\n\n

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About 2026 AW collection<\/h3>\t\n\t

\u2500\u2500 Why have you chosen Tokyo (Rakuten Fashion Week TOKYO) as the venue for presenting your collection?<\/strong><\/p>\t\n

\tI’ve had 13 independent shows to date. \nI wanted to take the brand to the next stage, so I applied for and was selected for the Tokyo Fashion Award.<\/p>\n\t

\u2500\u2500 What is the concept \/ image for your brand’s 2026 AW season?<\/strong><\/p>\t\n

\tFor the past three seasons, I have been creating a series of works with the themes of “”death”” and “”separation.
\nFor this collection, I have created fashion pieces with the same themes.<\/p>\n\t

\u2500\u2500 What is your vision for your show \/ installation?<\/strong><\/p>\t\n

\tWe’ll do a FASHION SHOW.\t<\/p>\n\t

Future<\/h3>\t\n\t

\u2500\u2500 What are your brand\u2019s future outlook and goal?<\/strong><\/p>\t\n

\tWhile we continue to cherish our existing business partners, we would like to increase our activities overseas as “TOKYO INDIE FASHION LABEL.”\t<\/p>\n\n\n\n

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About TOKYO<\/h3>\t\n\t

\u2500\u2500 What does Tokyo represent for you?<\/strong><\/p>\t\n

\tHOME SWEET HOME\t<\/p>\n\t

\u2500\u2500 Which parts \/ sites of Tokyo do you like most? Why?<\/strong><\/p>\t\n

\tHarajuku and Shinjuku: My image of Tokyo\t<\/p>\n\t

\u2500\u2500 What are your favorite \/ recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?<\/strong><\/p>\t\n

\tSHEEP, Gotokuji Temple, Shinjuku Kinokuniya\t<\/p>\n\n\n\n

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[BRAND]
yushokobayashi<\/a><\/p>\n\n\n\n

[DESIGNER]
Yusho Kobayashi
<\/p>\n<\/div>\n<\/div>\n\n\n\n

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