“SHINMAI”, which means“fresh rice”in Japanese, refers to the idea that fresh rice that is in season and full of nourishment, can be used as a metaphor for young talent that is full of potential.This will be the second“SHINMAI Creator’s Project”and four brands are selected from 37 brands from 11 countries. Each brand will be introduced in a fashion show and exhibition.

Fashion Show　*Invitation only
*Press conference will be held at Hall B from 5:00pm after the 1st Fashion show.

date : 2010. March 22 MON
The 1st Fashion show : open 15:30 / start 16:00
The 2nd Fashion show : open 17:30 / start 18:00
venue : Tokyo Midtown Hall Hall A

Exhibition　* Exhibition will be held at the exhibition “roomsLINK”

date : 2010. March 23 TUE - 25 THU　10:00-18:00
venue : Roppongi Academyhills 40

Special Sponsor: SHISEIDO CO., LTD.
Sponsor: All Nippon Airways Co., Ltd. / Fiat Group Automobiles Japan Ltd.
Support Media: The Asahi Shimbun / HACHETTE FUJINGAHO ELLE JAPON
Special Cooperator: Isetan Co., Ltd.
Hair & Make-up: SHISEIDO Beauty Creation Center
Cooperator: acoustic,inc. / AD COLOR co., ltd. / MGS Co., Ltd. / KANAI CO., LTD.
SANEI-INTERNATIONAL CO.,LTD. / FedEx / FLANDRE CO., LTD. / mahna mahna co., ltd.
Chairman of Selection Committee : Richard Collasse Representative Director, Chanel Japan K.K.
Members of Selection Committee :
Nobuyuki Ota President, ISSEY MIYAKE INC.
Hiroaki Takashita President, RESTIR Holdings Inc.
Toshihiko Nakagome Senior Executive Officer, Director, Isetan Co., Ltd.(As of January 2010 )
Takeshi Hirouchi Chairman, ONWARD HOLDINGS Co., Ltd.
Valérie Toranian Chief Editor, ELLE FRANCE
（The order of the Japanese syllabary.）
Application Outline Schedule http://www.jfw-o.jp/
Application From February, 2010
Application Deadline August, 2010
Contact:Japan Fashion Week Organization Takao Tobari / Akiko Shinoda
tel: +81-3-3242-8551
e-mail : shinmai@jfw.jp

	Yu Amatsu 1979 Osaka, Japan Graduate of Tokyo Mode Gakuen www.a-deg.com
	Akane Utsunomiya 1982 Tokyo,Japan Graduate of Central Saint Martins College of Art and Design www.akane-utsunomiya.com
	Fabiola Arias 1987 U.S.A. Graduate of Parsons The New School for Design www.fabiolaarias.com
	Luise Schwarze / Franck Pouchoulin 1983 Germany / 1979 France Graduate of ESMOD PARIS www.theindividualists.com