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Asian Color Forum
October 31st - November 9th
■ Asian Color Forum
 ・2005/11/9 10:00〜20:00
 ・Le Meridien Grand Pacific Tokyo B1F Palais Royale conference room
- Asian Color Forum -
■ the purpose: The Latest Trends in Asian Color - the Strategies and Possibilities -
First staged in Beijing last November, the Asian Color Forum is held jointly between China, Koreaand Japan. The second forum, held in Tokyo this autumn, is themed Asian Basic Colors,hasets out the background to the latest trends and future potential of color design in each of thethree participating countries with the help of lecturers at the forefront of color creativity in their home countries. We warmly invite proactive participation from all interested parties.
■ program  
am 10:00 - 12:00
・Opening speeches from representatives of each participating nation
・Presentation on OAsian Basic ColorO

In terms of products, while some colors are extremely saleable, others are extremely difficult to sell. In fact, market research shows that the range of basic colors acceptable to the marketplace's current demands is actually very narrow. This conference will learn about where in the spectrum the basic colors for each of the three participating nations lie and their similarities and differences through presentations by specialists from each country.

pm 13:00 - 17:00

Atsuko Kamio, Total creator, DIA Project Team, Wacoal Co., Ltd.
・"Wacoal Dia: Conceptualizing Color from the Natural World"

Kong Xiangguang, Design Director, Product Development Dept, ZheJiang Cathaya International Co.,Ltd.
・"The Characteristics of Traditional Chinese Colors and their Application to Silk Product Development China"

Sook Yung Park, Senior Manager, Image Making Team, Consumer & Beauty Institute, Marketing Division, Amorepacific.
・"Color Development Procedures of Makeup Products and Consumer Service through PCDS (Personal Color Design Systems) in Amorepacific"

Katsumi Makino, Director / Color Design Department, Design Center Nissan Motor co.,ltd.
・"Nissan Motors Originality of Color design"

Eun-Young Koh, Senior Designer, Corporate Design Center, Samsung Electronics Co., Ltd.
・"Color as a Symbol of Premium Value"

Zhou Aihua, Senior Director, Planning Department, Shanghai Jahwa Co., Ltd
・"The Market Characteristics of Color Design about Industrial Product Color Endue with Product Life"

Special lecture pm 17:10 - 18:00
"Emi Wada on the Colors of Japan and the Colors of Asia"
Emi Wada, Costume Designer
The first Japanese woman to win an Academy Award, Emi Wada is an internationally acclaimed costume designer who has worked on critically acclaimed movies such asOHeroO and OLovers.O Wada is also responsible for character development, and the talk will cover topics such as how she decides what colors to use in creating characters from different nations and an overview of her outlook on color.
   
Offcial Site: http://www.jafca.org/ASIA/index.html
 
 
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