HATRA

[Established year] 2010

HATRA is a Tokyo-based fashion project established in 2010. The brand proposes "liminal wear," which considers clothing as a boundary-material space. HATRA has developed design methods based on digital technologies such as 3D cross-simulation and generative AI, designing a body image where various realities merge. In recent years, The brand has expanded its activities, including an installation at the "DXP2" exhibition at the 21st Century Museum of Contemporary Art, Kanazawa, design support for ASICS, costumes for Keiichiro Shibuya's "ANDROID OPERA TOKYO," and costume and visual direction for Naruyoshi
Kikuchi's band "RADIKARU NA ISHI NO STAIRUZU" In 2025, HATRA was the recipient of the TOKYO FASHION AWARD.

Keisuke Nagami was born in Hiroshima in 1987. In 2006, he studied couture techniques in Paris and returned to Japan in 2010 to found HATRA.Starting from fashion design, his work spans museum installations, authoring books on 3D design techniques, and designing avatars based on 3D modeling technology.Through digital data, he researches new perspectives on humanity that emerge at the intersection of fashion and various fields.