About Rakuten Fashion Week TOKYO

Today’s fashion is here, now,
at "Rakuten Fashion Week TOKYO".

What is "Rakuten Fashion Week TOKYO" ?

"Fashion Week" is a fashion festival held twice a year in the world's fashion cities during which
the trends for the next season are born from the latest collections that are unveiled at fashion shows and exhibitions.

Out of the world’s fashion weeks, those held in Paris, Milan, London, New York and Tokyo are regarded as having the most potential for disseminating information due to their history and the amount of buzz surrounding them. These five fashion weeks are the most known fashion weeks in the world and have much influence of the fashion world. The fashion week held in Tokyo is the "Rakuten Fashion Week TOKYO". It is hosted by the Japan Fashion Week Organization (JFW Organization) and held twice a year in March and August.

Japan's latest creations are showcased to the world at Shibuya Hikarie and Omotesando Hills as well as other locations in Tokyo.

"Rakuten Fashion Week TOKYO" slogan

1. To become the gateway for success in the world for new designers

2. To become the starting point for cooperation between designers, manufacturers and apparel retailers

3. Make Tokyo more fashionable and enjoyable

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