1Merits of Registration

• (1) Delivery of Latest Information
  You will automatically receive press releases and newsletters with the latest updates.
• (2) Streamlined Media Coverage Applications
  You may apply for interviews to all participating brands at once. JFWO will submit your registered information to participating brands in advance, and apply for interviews all at once, on your behalf.
• (3)Use of the Press Center
  Please note, depending upon the crowd in the press center, there is a possibility of a number restriction in the room.
• (4)Handling of Registration Forms
  For details on procedures, please download and confirm from the PDF within the Registration top page.

Registration procedure PDF

2Eligibility and Conditions

Eligible Parties
As a rule, this register is for medias planning to interview/carry articles regarding fashion week, freelance editors/writers/photographers attached to such medias, and buyers.
For those people who wish to interview/view shows for any other reasons, please indicate specifics on the interview you wish to carry out in the registration.

Registration Requirements

• The submitted portfolio must include work related to Fashion Week or the fashion industry from the past two years.
• Freelance photographers must provide a letter from a company or media outlet where their work is scheduled to be published.
• We may not be able to register for personal photography, online shop content marketing, etc.
• After JFWO confirms the contents of your registered information, JFWO will judge whether or not to approve your registration, based on the information given.

3Important Notes

Media Coverage and Photography Permissions

• Each individual brand is responsible for giving of permission for interviews/permission to shoot, sending of materials, invitation to shows. Please note, press registration does not guarantee invitation to shows, permission for interviews or shooting.
• JFWO conducts photo and movie shoots at the camera shooting space at SHIBUYA HIKARIE HALL A・B and other official events for reports, coverage, publicity, advertisement purposes of Rakuten Fashion Week TOKYO. There is a possibility of registered participants being shot in the background of such shootings, unintentionally. We ask for your understanding and cooperation in this matter. Please consider that registration will mean that you understand and accept this possibility.
• Photo shoots on the compound of Spiral Hall and SHIBUYA HIKARIE (except for at the Collection venue) are outside the scope of each brand’s permission for photography. Those whom wish to perform any type of recording at Shibuya Hikarie and/or Omotesando Hills, should contact JFWO (TEL：03-6805-0965/ E-mail：jfwpress@jfw.jp).
• Same provisions apply to other venues. Please contact applicable brands in advance for further information.

Photographing of the event and handling of images

• Photographing the event is permitted only to media organizations whom have completed press/photographer registration, and shooting for the purpose of selling the images is not permitted
• If/when photographs are utilized for purposes other than news/reports, depending upon the model and/or designer or how it is utilized, it may be an infringement of portrait rights and/or copyrights. JFWO will not be responsible in any way whatsoever, if in case such situation occurs.
• if reselling of event images is discovered, future entrance may be refused.

Restrictions on Flash Photography

• Please refrain from using a flash when shooting from the guest seat, as it may hinder the stage production of the show.

Use of the Press Center

• Details regarding the use of the press center will be provided at a later date. Please note that the number of users may be limited.

4Important notice regarding use of the press center

We will send specifics on use of the press-center to registered people, at a later date.
※Please note, depending upon the crowd in the press-center, there is a possibility a number restriction on people utilizing the center may be put in place.