As of today Thursday, May 8th, we are now accepting applications from brands to exhibit at Rakuten Fashion Week TOKYO 2026 S/S season hosted by the Japan Fashion Week Organization (Event period: Monday, September 1st – Saturday, September 6th, 2025) (Official venue: Shibuya Hikarie).

Although a digital presentation was previously in the official Fashion Week schedule amid the COVID-19 pandemic, given that physical presentations are now returning to the mainstream worldwide, starting with the 26 SS season, we will be accepting applications from brands participating in a physical presentation format.
In addition, we generally accept a solo show for each brand, and joint shows and group presentations will be categorized separately from the official schedule.

Furthermore, Japan Fashion Week (JFW), which first began in October 2005, will celebrate its 20th anniversary in 2025 (2026 S/S, A/W season). As we move towards a new stage, we are dedicated to developing even more appealing content and strengthen our efforts to disseminate information domestically and overseas.

How to apply

Please read the Participation Guide (PDF) carefully before submitting your application via the application form.
Please address sample lookbooks as follows: Japan Fashion Week Organization / Attn: Minegishi.

First-time participating brands must complete the Hearing Sheet for Participating Brands and upload it to the Application Form 4/4 Submission.
※For details on how to apply, please refer to P.28 of the “Participation Guide”.
※From the 2025 A/W season, applicationsare accepted exclusively through the online form.

Submitting of application documents/materials

Please clearly mark sample lookbooks as “Rakuten Fashion Week TOKYO 2025 A/W Application” materials and mail them to the address below.

Post to:Giraffa bldg. 6F, 1-6-10 Hiroo, Shibuya-ku, Tokyo, 150-0012 Japan Fashion Week Organization
For Inquires: rakutenfwt26ss@jfw.jp

Application deadline

Must be received by June, 9^th (Mon.), 18:00 Japan time
 
※Any/all applications received after the deadline will not be accepted for any reason whatsoever.
※Indirect application by third parties (PR company, production company, etc.) are not accepted. We ask that the participating brand apply themselves. For any queries, unclarity regarding application, please contact the JFWO secretariat directly

Official venues preview tour

We will conduct venue tours on the dates below.
①
Date : Friday 23 May from 11:00～ 
Place : Shibuya Hikarie
②
Date : Wednesday 18 June from 13:00～(TBC) 
Place : Shibuya Hikarie

Application address:   brand@jfw.jp
Application deadline: Tuesday 20 May 18:00 PM (Japan Time)

Other notices

At Rakuten Fashion Week TOKYO, we are also accepting applications for official sponsorship, etc. for this fiscal year.
For information, please contact below.
For inquiries: contact@jfw.jp