Designer Profile

Graduated from Tokyo Mode Gakuen in March 2002.
Joined KANEKO ISAO Co., Ltd. in Apr 2002 and participated the Tokyo Collection as the designer for the brand WONDERFUL WORLD.
Also worked on business planning and designing for the accessories and general merchandise brand "With Love" by Kaneko Yuri, the wife of Kaneko Isao.
Launched Kitsch Ride Co., Ltd. at U's Atelier Co., Ltd. in Nov 2007, in charge of costume and goods design.
Launched "Toi et Bonbon" and two other brands at MELROSE Co., Ltd. in Nov 2012.
Launched "byU" at Defi Co., Ltd. in Nov 2014.

Brand Profile

[Established year] 2014

Cute clothes for mature women, emphasizing the cute and stylish visuals.
Offer mixed coordination for women with mental and social maturity, to let out the feminine taste sleeping within them.

Category

Women's / Ready To Wear and Goods