ALAINPAUL
BRAND
ALAINPAUL
[Established year] 2023
ALAINPAUL is a brand born from a singular approach: choreographing garments around the body. Established in 2023, the house draws inspiration from founder Alain Paul’s background in contemporary ballet and from the aesthetics of choreography—where emotion and narrative are conveyed not through words, but through movement. The energy and singular presence of dancers are fused with an urban wardrobe, resulting in looks that express attitude, gesture, individuality, and an independent state of mind.
Through sharp, contemporary lines, the brand reinterprets clothing by reconstructing traditional tailoring from a minimalist perspective. A meticulous attention to detail underscores its architectural beauty. At ALAINPAUL, concept and wearability are not seen as opposites, but as coexisting forces. Timeless pieces emerge from experimental cutting, exceptional fabrics, and an unconventional approach to materials that challenge established norms.
ALAINPAUL is not confined by gender. Since its debut collection, the house has presented womenswear, menswear, and gender-fluid pieces. In dance, the body is an instrument—one that transcends gender. Drawing from both physicality and intellect as sources of innovation, ALAINPAUL creates with a vision rooted in the present while constantly moving toward the future.
The brand’s ongoing pursuit lies in elevating the tension between freedom and discipline into garments.
ALAINPAUL is a brand born from a singular approach: choreographing garments around the body. Established in 2023, the house draws inspiration from founder Alain Paul’s background in contemporary ballet and from the aesthetics of choreography—where emotion and narrative are conveyed not through words, but through movement. The energy and singular presence of dancers are fused with an urban wardrobe, resulting in looks that express attitude, gesture, individuality, and an independent state of mind.
Through sharp, contemporary lines, the brand reinterprets clothing by reconstructing traditional tailoring from a minimalist perspective. A meticulous attention to detail underscores its architectural beauty. At ALAINPAUL, concept and wearability are not seen as opposites, but as coexisting forces. Timeless pieces emerge from experimental cutting, exceptional fabrics, and an unconventional approach to materials that challenge established norms.
ALAINPAUL is not confined by gender. Since its debut collection, the house has presented womenswear, menswear, and gender-fluid pieces. In dance, the body is an instrument—one that transcends gender. Drawing from both physicality and intellect as sources of innovation, ALAINPAUL creates with a vision rooted in the present while constantly moving toward the future.
The brand’s ongoing pursuit lies in elevating the tension between freedom and discipline into garments.
DESIGNER
Alain Paul
Alain Paul was born in Hong Kong in 1989. In 1997, he moved to France with his family and, the following year, enrolled at the École Nationale Supérieure de Danse de Marseille—now home to the dance company (La)Horde. He grew up immersed in the rigor and refined aesthetics of contemporary ballet.
At the age of 18, seeking new forms of expression, he left dance to study fashion in Paris. After completing his studies, he joined the young fashion house Vetements in 2014, drawn by Demna’s radical and innovative vision.
From 2018 to 2022, he was part of Virgil Abloh’s studio at Louis Vuitton, contributing to the Men’s Ready-to-Wear collections and playing a role in merging modernity with craftsmanship. In 2023, he founded his eponymous fashion house, ALAINPAUL.
At the age of 18, seeking new forms of expression, he left dance to study fashion in Paris. After completing his studies, he joined the young fashion house Vetements in 2014, drawn by Demna’s radical and innovative vision.
From 2018 to 2022, he was part of Virgil Abloh’s studio at Louis Vuitton, contributing to the Men’s Ready-to-Wear collections and playing a role in merging modernity with craftsmanship. In 2023, he founded his eponymous fashion house, ALAINPAUL.
CATEGORY
Men’s & Women’s / Ready to wear and shoes
CONTACT
HEAD OFFICE
PRESS
SHOP
OFFICIAL ONLINE STORE
2026 A/W
RUNWAY
03/21/2026
BY INVITATION ONLY
Shibuya Hikarie Hikarie Hall Hall A