Designer Profile

Born in London, Wil Beedle studied English Literature at Cambridge University before relocating to Paris where he established himself as a visual artist working principally in the fields of painting and collage. 
In 2006, Beedle was appointed Menswear Director at AllSaints in London, then in 2012, was promoted to Chief Creative Director, working with the brand’s newly appointed global C.E.O. William Kim.
He has overseen all aspects of design and visual communications for women's and men's and accessory collections, and successfully taken the collections and unique attitude into global markets. He has also introduced AllSaints Studios, creating exclusive imagery, music, art and performance content shared digitally with the brand’s global community.

Brand Profile

[Established year]　1994

AllSaints is a British fashion house with a digital mindset and an innovative approach to global branding. We are a premium brand with a solid infrastructure that supports our plans for growth and positioning as the leader European label in the contemporary fashion market.
AllSaints is obsessed with the fact that every aspect of the brand is curated in-house; from store design and construction to the East London coding team, making AllSaints a truly agile business working with pace and integrity.
Founded in 1994, AllSaints has built an international team that includes some of the best global creative talent, imbued with a winning combination of business and design thinking. The brand’s constant obsession is to deliver an immersive experience to our international customer base in a way that embraces each unique culture.

Category

Men's and Women's / Ready To Wear, Footwear, Handbags and SLG