ANNA CHOI

[Established year]　2025

ANNA CHOI is a womenswear brand founded by designer Anna Choi. Rooted in the spirit of haute couture, the brand brings together Japanese craftsmanship, New York's free-spirited sensibility, European couture techniques, and the designer's Korean heritage. Through made-to-order and ready-to-wear, ANNA CHOI creates timeless garments that embody essential beauty and a distinctive presence.

Anna Choi studied fashion in New York, the United Kingdom, and Tokyo before founding her brand, HAENGNAE, in 2021. She received the Tokyo Fashion Award and the Next Brand Award Special Prize, and has built a diverse career through collaborations with leading department stores and select shops, advertising campaigns, and custom designs for notable public figures.
In 2025, she relaunched her brand as ANNA CHOI. Based in both Tokyo and New York, she develops made-to-order and ready-to-wear collections.