Asian Fashion Meets TOKYO (Indonesia) 2017AW

2017 A/W

BRAND

Asian Fashion Meets TOKYO (Indonesia) 2017AW

■Bateeq
[Established year] 2012
[Instagram] https://www.instagram.com/bateeqshop/
[Official website] http://www.bateeqshop.com/
Bateeq is a part of IFF designers Batch V. IFF is a initiative program from Jakarta Fashion Week. Bateeq launched in 2013. Bateeq give priority to ensuring the perfection of our motifs, sewing, fitting and display shops. While continuing to innovate with batik fabrics, special attention is paid to various aspects such as color schemes, unique motifs inspired by Indonesia’s rich cultural heritage, and current fashion trends. Bateeq also highlight the best features of our customers both inside and outside the country. Bateeq have a mission to coalesce Indonesia’s cultural heritage with modern style to make our customers shine and feel fabulous. Bateeq pursue every avenue of excellence and seek to offer our customers the ultimate level of convenience.

■RANI HATTA
[Established year] 2013
[Instagram] https://www.instagram.com/ranihattaofficial/
[Official website] http://ranihatta.com/
Established in May 2013, this premium brand condensed sporty and minimalist elements. Comfort, cutting, and high quality are factors that take precedence in any of the design and product. We believe with emphasis on quality, this brand is able to complete both in national and international markets.

DESIGNER

Michelle Tjokrosaputro / Rani Hatta

■Michelle Tjokrosaputro
Michelle Tjokrosaputro was born in Karanganyar on 20th May 1980. She obtained her Bachelor of Arts degree in International Business Administration and International Communications from the American University of Paris. Upon returning to Indonesia, she was asked to continue her family business, PT Dan Liris, which is a large-scale textile/garment company based in Solo. Her love of batik combined with her modern perspectives, inspired Michelle to create a brand which catered to her liking. As such, Michelle established PT Efrata Retailindo in 2012 – a subsidiary unit of PT Dan Liris – as well as the Bateeq brand in 2013. Currently, Michelle serves as Bateeq’s CEO and Creative Director in which she has been credited for driving the brand’s immense success.

■Rani Hatta
Rani Hatta is one of Indonesian fashion designer, well known in spoty minimalist as her signature cuts. Graduate as one of the best student from Susan Budihardjo Fashion School Jakarta in 2012.