Designer ProfileBorn in Fukuoka prefecture. Joined the Tokyo Collection brand after graduating from Tokyo Mode Gakuen.
Leveraged his experience to start textile-focused women's brand "CHONO."
Since the establishment of the brand, sales have been focused mainly in Asia with D2C marketing.
Won the 2018 Tokyo New Designer Fashion Grand Prix.
Brand Profile[Established year] 2014
The maker imagines the joy of the wearer, and the wearer is moved by the maker's feelings.
At CHONO, the goal is to create clothing that encompasses the feelings of both the maker and the wearer. This is the basis of "imagine fabrics."
Original fabrics filled with pure bliss, born with the help of experienced and skilled craftsmen.
Providing the special opportunity to add color to daily life through a single carefully tailored outfit.
Each garment includes a brand-specific "Descriptive Label" that indicates the people involved in the creation of the garment to convey the importance of Japanese craftsmanship.
CategoryWomen's Ready to Wear
NECT Design co.,ltd
PROSPERE co.,ltd / Keiko Sato
2022 S/S Schedule
SEP. 01, 2021
SEP. 08, 2021 - SEP. 09, 2021
*Not open to the public.
OCT. 27, 2021 - OCT. 31, 2021
*Close at 6:00 pm, on the last day.