CHRISTIAN DADA

[Established year] 2010

CHRISTIAN DADA was founded in Tokyo in 2010 by Masanori Morikawa.
The brand's name nods both to Parisian Haute Couture and Dadaism, the artistic movement challenging perceived notions of beauty, logic and social norms. Designer Morikawa's idea of the beauty of imperfection is also at the core of CHRISTIAN DADA Design.

Initially presented in Tokyo, the brand is now listed officially on the Paris Fashion week calendar since 2016, with a collaboration collection with a Japanese legendary photographer Nobuyoshi Araki. CHRISTIAN DADA continues to show both men's and women's collections simultaneously during Paris Fashion Week.

The brand's high involvement with the arts and unique approach with various traditional Japanese weaving and embroidery techniques earn international attention, especially among celebrities and journalists.

Trained under Charles Anastase in London, Morikawa started his brand CHRISTIAN DADA in 2010. In 2011 he designed custom pieces for Lady Gaga for the MTV Music Aid Japan Awards and statement pieces for Gaga’s Born This Way World Tour following year.
In 2012 he participated in Tokyo Collection for the first time. In 2015 he was awarded “Best New Designer” at Shiseido 33rd Mainichi Fashion Grand Prix and made his debut in Paris with Spring Summer collection. In 2017 he was awarded as one of the 10 Asian Designers to Watch at Fashion Asia in Hong Kong.
Morikawa also works in a variety of fields, which includes designing original Mask and character costumes for Japanese comic-based movie Tokyo Ghoul, and a series of custom pieces for a contemporary artist Takashi Murakami.