FACE A-J / MAXHOSA AFRICA

The FACE.A-J, Fashion and Culture Exchange Africa Japan, is a collective series that showcases the culture & creativity from Africa and Japan,including a fashion presentation, interactive pop-up shops and panel discussions with the top names in the fashion and creative world.

Fashion, Art, and Culture transcend politics and social conflicts, and imbalance. Through Fashion, Art, and Culture, FACE.A-J aims to contribute to peace and advancement in both Africa and Japan. The misson of FACE A-J is to create a platform that shows the true face of Africa and Japan and commence to bridge the gap between both creative markets, and foster economic and cultural development.

MAXHOSA AFRICA is a South African knitwear brand founded in 2012 by Laduma Ngxokolo. This was with desire to explore knitwear design solutions that would be suitable for amakrwala (Xhosa initiates). His initial vision was to create a modern Xhosa-inspired knitwear collection that would be suitable for this market. As a person who has undergone the process, Laduma felt that he had to develop premium knitwear that celebrates traditional Xhosa aesthetics.

Along his journey into exploring astonishing traditional Xhosa beadwork patterns, symbolism and colours, he discovered that they would be the best source of inspiration for the knitwear, which he then reinterpreted into modern knitwear.

MAXHOSA AFRICA designs showcase the beauty, culture, language and aspiration of the Xhosa people. Evolved and amended in a modern way and a current design context it translates into a form that resonates with multiple fashion markets globally.

Brand Aspiration, become a leading African lux, premium and mass heritage fashion & lifestyle brand.