HAENGNAE

[Established year] 2021

"Romantic Edgy"

By fusing elements, which is the free expression of New York, the craftsmanship of Japan, the haute couture techniques of Europe, and her own identity, she develops special / one of a kind clothing. Also, our brand is for "romantic edgy" people who do not aim to be accepted by anyone, but value the philosophy of "loving," including the spirit of self-love, and live powerfully with intelligence and courage in each of our mind. By wearing HAENGNAE, we envision clothes that will make people feel love and strength, as they never neglect efforts to make their dreams a reality.

Anna Choi, a Korean designer born in 1992 and raised in Japan. She studied fashion design in New York as well as in Japan, and in 2017, while attending Bunka Fashion College, she won a special prize at the Kobe Fashion Contest and got to study at Nottingham Trent University in England as a scholarship student. After graduating, her haute couture collection presented at the Graduate Fashion Week (GFW) was featured in fashion magazines such as Vogue Taiwan, which attracted so much attention from this industry, and though she received offers from several fashion houses, she returned to Japan to start her own brand from 2021 AW collection.