MSML

[Established year] 2017

Launched in 2017, this original brand brings together active musicians from the loud rock scene, collaborating under a unique “troika” structure that sets it apart from conventional brands. Their creations blend the influences of the artists who shaped them, their personal soundscapes, the functional demands of the stage, and the raw, primitive spirit of rock music.

KOJI
KOJI made his major debut in 2001 as the vocalist of the Japanese mixture-style rock band SCREAMING SOUL HILL. After the band disbanded in 2005, he began exploring a diverse career, serving as a music coach for the 2010 film BECK, directing TV commercials for major corporations, and modeling for the brand THE CRIMIE, founded by a long-time friend. In 2017, he became the brand director for MSML (Music Saved My Life). His creative process is deeply rooted in the 90s hardcore Americana aesthetic, blending streetwear and high-fashion influences to craft a style rich in the spirit of 90s alternative rock.

T$UYO$HI
T$UYO$HI is a bassist who has shaped Japan’s loud rock scene, performing with legendary bands such as PTP (Pay money To my Pain), which was even adapted into a movie, as well as The BONEZ and Dragon Ash. Renowned for his compositional and arrangement skills, he brings a producer’s perspective to his music. Beyond his bands, T$UYO$HI has played bass for artists like Micro (Def Tech) and Namie Amuro on their tours.

A fashion enthusiast as much as a musician, T$UYO$HI has an exceptional eye for balance—blending color, headwear like hats and caps, and sizing. In a rock scene often dominated by monotone looks, he has cultivated a distinctive fashion sense. At the invitation of his close friend KOJI, he joined MSML, where he continues to innovate. Notably, his band is the only Japanese group to have officially collaborated with SAINT Mxxxxxx.

KATSUMA
KATSUMA debuted as the drummer of coldrain in 2007. Despite being from a different generation than KOJI and T$UYO$HI, they share the same vision and are pivotal figures in today’s loud rock scene. His personal style leans into rugged elements like black, leather, and boots, but his delicately crafted original graphic designs stand out for their precision and creativity.

KATSUMA has contributed graphics for Myne and KAMIYA, brands led by Tokyo Collection-featured designer Kamiya, and provided creative direction for the jewelry brand Justin Davis. He also channels his creativity into his own jewelry brand, KART. His versatility and artistic talent have earned him widespread recognition.