ODAKHA

[Established year] 2014

A women's wear brand specializing in knitwear founded in 2014 by designer Mari Odaka with the concept of "Toughness and Softness." It is creating made-in-Japan collections while inheriting exquisite knitting techniques and craftsmanship of artisans that Japan takes pride in. By taking advantage of the flexibility of knitted items and their characteristics to be transformed into toughness depending on the techniques, it expresses a worldview that combines the brand's philosophy of “toughness and softness.”

Mari Odaka
- Graduated from Bunka Fashion Graduate University. Experienced as a knit designer at a manufacturer, then launched her own brand "malamute" in 2014.
- 2017: Awarded the Tokyo New Designer Fashion Grand Prix Professional Category.
- 2018: Runway show debut at Amazon Fashion Week TOKYO 2019 S/S.
- 2021: Awarded the Tokyo Fashion Award 2022.
- 2022: Launched the knitwear revitalization projects Re:born and Re:pair.
- 2023: Started anew as ODAKHA from the Fall/Winter 2023 collection.