PETIT BATEAU

[Established year] 1893

Established 1893, in Troyes, France, specialises in women's, men's and children's underwear from the very beginning.
The firm favourite for lovers of good quality cotton from 0 to 924 months, comfortable fabrics, classic underwear and simple t-shirts have become the benchmark of a multigenerational brand for babies, children, men and women around the world. Beautiful materials and impeccable cuts last season after season and accompany us through life from childhood to adulthood.

Lydie de Beaupré – Creative Director at Petit Bateau
Lydie de Beaupré joined the Petit Bateau team in the fall of 2023 as Creative Director. Her arrival at the Maison marks a true turning point in the creative direction, with a deliberate return to fundamentals, as exemplified by her first collection for Spring-Summer 2025, in which she drew inspiration from historical codes while reinterpreting them.
"Bringing the history and DNA of Petit Bateau back to the heart of the collections is what drives me. My mission is to modernize the pieces that made the brand successful in the past and turn them into the icons of tomorrow." – Lydie de Beaupré
With significant experience at Mugler and Lacoste, she has a deep understanding of the creative challenges inherent to iconic international brands, along with a crucial comprehension of industrial constraints. Her vision brings a fresh dynamic to Petit Bateau, blending heritage, modernity, and the optimization of craftsmanship.
With skill and finesse, she infuses the silhouettes with the brand’s signature effortless and timeless elegance, using colors, patterns, and shapes that awaken childhood memories while embedding her collections in contemporary energy. Beyond the brand’s history, Lydie draws inspiration from her everyday life, encounters, and travels.
"What inspires me above all is the pulse of society."