Sretsis

[Established year] 2002
From an eccentric New York apartment, strewn with clothes, Sretsis sisters have come a long way. From sewing her younger sister’s prom dress, Sretsis’ creative director Pim Sukhahuta has gradually moved to the forefront of the fashion world with extensive press recognition and stockists worldwide. From a close-knit sisterly unit, Sretsis, “sisters” spelled backward, now continues to leave lasting impressions without ever losing their offbeat passion or compromising their long harnessed visions.

Officially started in 2002, Parsons School of Design graduate Pim materialized her childhood role-play of dressing her sisters into an international brand favorited by well known names. Elder sister Kly, with a degree in magazine publishing, oversees all marketing-related affairs while the youngest Matina completes Sretsis with her accompanying Sretsis jewelry line.

Noted for the signature quirks and subtle cheeks, Sretsis thrives on stubborn sweetness and rebellious spirits that are translated onto their designs. Sretsis shines brightly through dream-like silhouettes and dark humored prints disguised, sometimes unnoticed, as a wide-eyed innocent take on age old femininity.

Sretsis’ collections read like an adventurous autobiography as they take inspirations from those around them and what captures their flight of fantasy at a certain period of time, turning them into design manifestations on fabrics.

Sretsis also offers a modern twist on classic elements and cliches through proportional adjustments and carefully crafted materials, but never with direct reinterpretations. Besides trademark whimsical prints, Sretsis proudly boasts progressive textile development, always steering towards constant avant-garde experimentations. Techniques such as embroidery and applique are given facelifts and mischievous wits, achieving fresh yet elegant
perspectives.

No matter how far Sretsis has come, the three sisters still hold on tightly to that childhood ideology and loving sisterhood, where it all began. Never obvious, often grinning, always look for your inner Sretsis girl.

Pim Sukhahuta's career started before she knew it, having just an overnight to decide to open her first boutique while she was still a junior at Parsons School of Design. Quickly she became noticed for her feminine yet quirky design using whimsical prints on delicate fabrics and twisting the classics from a new perspective. Under Pim's helm, Sretsis has moved from strength to strength, and the ubercool, international celebrities and media darlings have also taken an appreciative note. Zooey Deschanel, Katy Perry, Rachel Bilson, Beyonce Knowles, Paris and Nicky Hilton have been spotted wearing Sretsis.