WHiTENOOK
BRAND
WHiTENOOK
[Established year] 2017
WHiTENOOK is a fashion brand founded by designer Su Xin (Elmo Su).
The brand name embodies the meaning of “a place to quietly reflect on oneself and return to one’s essence.” Focusing primarily on natural materials, the brand values the texture that deepens with age and the inherent beauty of the materials themselves, pursuing minimalist designs that strip away unnecessary embellishments.
With nature, time, and the relationship with the wearer as the core of its design philosophy, the brand offers a timeless wardrobe that remains a constant companion over the years, unaffected by fleeting trends. By blending Eastern tranquility with contemporary silhouettes, the brand aims to create clothing that seamlessly integrates into daily life while maintaining a distinct presence.
Translated with DeepL.com (free version)
WHiTENOOK is a fashion brand founded by designer Su Xin (Elmo Su).
The brand name embodies the meaning of “a place to quietly reflect on oneself and return to one’s essence.” Focusing primarily on natural materials, the brand values the texture that deepens with age and the inherent beauty of the materials themselves, pursuing minimalist designs that strip away unnecessary embellishments.
With nature, time, and the relationship with the wearer as the core of its design philosophy, the brand offers a timeless wardrobe that remains a constant companion over the years, unaffected by fleeting trends. By blending Eastern tranquility with contemporary silhouettes, the brand aims to create clothing that seamlessly integrates into daily life while maintaining a distinct presence.
Translated with DeepL.com (free version)
DESIGNER
Elmo Su
Founder of WHiTENOOK.
Since 2017, she has been involved in the founding and creative development of fashion brands, gaining many years of experience in brand development, design, and creative direction within the fashion industry.
The brands she has created have earned high acclaim in the Chinese market and have grown into brands supported by a large customer base.
To date, he has participated in Shanghai Fashion Week (2018, 2019, 2020, 2023, 2024) and China International Fashion Week (2022), gaining experience in both fashion design and brand management.
In 2025, she founded WHiTENOOK as a brand dedicated to pursuing a more essential expression of materials and a timeless aesthetic.
Through clothing crafted primarily from natural materials, the brand expresses quiet beauty, the evolution of materials, and value that deepens over time.
In March 2026, WHiTENOOK presented its first runway show in Tokyo at Rakuten Fashion Week TOKYO. The brand continues to showcase new creations on the international stage.
Since 2017, she has been involved in the founding and creative development of fashion brands, gaining many years of experience in brand development, design, and creative direction within the fashion industry.
The brands she has created have earned high acclaim in the Chinese market and have grown into brands supported by a large customer base.
To date, he has participated in Shanghai Fashion Week (2018, 2019, 2020, 2023, 2024) and China International Fashion Week (2022), gaining experience in both fashion design and brand management.
In 2025, she founded WHiTENOOK as a brand dedicated to pursuing a more essential expression of materials and a timeless aesthetic.
Through clothing crafted primarily from natural materials, the brand expresses quiet beauty, the evolution of materials, and value that deepens over time.
In March 2026, WHiTENOOK presented its first runway show in Tokyo at Rakuten Fashion Week TOKYO. The brand continues to showcase new creations on the international stage.
CATEGORY
Men's & Women's / Ready To Wear
2027 S/S
RUNWAY
08/31/2026
BY INVITATION ONLY
Shibuya Hikarie Hikarie Hall Hall B