Supporting fashion shows in “Rakuten Fashion Week TOKYO 2021 A/W”

Rakuten has launched the "by R" project to support Japanese fashion designers.
“by R” emerged from Rakuten’s passion for spreading Japanese fashion culture globally by providing talented Japanese fashion designers with various opportunities.
During Rakuten Fashion Week, Rakuten will support brands in many ways, from sponsoring brands’ fashion shows to promoting their products through E-Commerce.
Rakuten will continuously develop “by R” by seeking a myriad of possibilities.
Please look forward to witnessing “by R” propel Japanese fashion culture to its next step.