Supporting fashion shows in “Rakuten Fashion Week TOKYO 2021 S/S”

“by R” is a project of Rakuten to support Japanese brands, aimed at expanding the field of activity for talented young designers, and promoting Japanese designers’ fashion throughout the world. During the “Rakuten Fashion Week TOKYO 2021 S/S” term, “by R” will be supporting “doublet” and “FACETASM”, two Japanese fashion brands transmitting towards the world, in presenting their fashion show.

In addition to the above, this project will continue to evolve, looking into various possibilities, including EC efforts.
Please keep an eye on this effort to tie Japanese fashion culture which we pride into the next generation.


Rakuten, Inc. PR department

※The Rakuten PR department is presently working in a home telework situation as an infection control measure of COVID-19 (Novel Coronavirus). As such, we ask that all inquiries be made by email only. Our PR staff will get back to you as soon as possible. We ask for your understanding in this matter and thank you in advance for your cooperation.

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