byR Special SitebyR Special Site


Supporting fashion shows in “Rakuten Fashion Week TOKYO 2021 A/W”

Rakuten has launched the "by R" project to support Japanese fashion designers.
“by R” emerged from Rakuten’s passion for spreading Japanese fashion culture globally by providing talented Japanese fashion designers with various opportunities.
During Rakuten Fashion Week, Rakuten will support brands in many ways, from sponsoring brands’ fashion shows to promoting their products through E-Commerce.
Rakuten will continuously develop “by R” by seeking a myriad of possibilities.
Please look forward to witnessing “by R” propel Japanese fashion culture to its next step.


Rakuten, Inc. PR department

※The Rakuten PR department is presently working in a home telework situation as an infection control measure of COVID-19 (Novel Coronavirus). As such, we ask that all inquiries be made by email only. Our PR staff will get back to you as soon as possible. We ask for your understanding in this matter and thank you in advance for your cooperation.