Event

Collaboration with the Town

Sweets Runway vol.6
[Collaboration with the Town]

Popular sweet shops and cafés in Shibuya Hikarie and Mercedes-Benz Connection (Roppongi), which will be the main venues for the Mercedes-Benz Fashion Week TOKYO 2013 S/S, will introduce a collection of sweets that are limited-time only. Along with fashion, the collection of sweets will add glamour to the fashion show venues.
This season’s theme is "ladylike". The focus of the 2012 A/W season will be a ladylike style that is noble, refined and elegant. Please enjoy the collaboration between sweets and fashion during the fashion week.

Date&Time October 10 (Sat）- 24 (Wed), 2012
Venue Shibuya Hikarie ShinQs B2F / Mercedes-Benz Connection (Roppongi)

Shibuya Hikarie ShinQs［B2F］

  • Sweets Runway vol.6

    Fève

    "Cajou & Framboise"
    ¥361

    Cajou nuts are coated with sweet and sour raspberry powder and accompanied with dried pineapple filled with vitamins that add a juicy flavor. They are healthy and a charming bright pink.

  • Sweets Runway vol.6

    La boulangerie Quignon

    "Decoration scone (noir / blanc)"
    ¥320 each

    Quignon's most popular sweet, the crème scone, is glamorously decorated with chocolate, nuts and cookies to fit the theme "ladylike" for this season’s Sweet Runway. The texture is unlike anything you've had before.

  • Sweets Runway vol.6

    LE CHOCOLAT DE H / Paul Bassett

    "Rouge"
    ¥1,100

    Three types of bite-sized poundcakes covered in milk chocolate are included in a rouge package and fits the theme "ladylike" perfectly.

  • Sweets Runway vol.6

    LE PAIN de Joël Robuchon

    "etit Croissant with Damask rose water"
    ¥126

    Among the tens of thousands of types of roses, the damask rose has an especially sweet scent and said to be the rose that Cleopatra loved the most. This mini croissant uses natural rose water made by distilling this damask rose, making the treat luxurious with the scent of roses.

  • Sweets Runway vol.6

    MARIAGE FRÈRES

    "BEAUTIFUL TEA"
    ¥4,515 each

    Beauty Fruitea is a fruity green tea that brings together citrus fruits and bright colorful flowers in harmony. The packaging is a limited edition only available at Shibuya Hikarie ShinQs made exclusively for the Sweets Runway.

  • Sweets Runway vol.6

    misumishoeido

    "berry japanese parfait"
    ¥588

    Made with multiple layers of Kyoto Tamba Dainagon zenzai (red bean soup) and panna cotta, then topped with akiyoshi (steamed rice cake), this Japanese-style parfait is only available at the Misumi Shoeido Shibuya Hikarie ShinQ Store. It is a charming, sweet and sour parfait.

  • Sweets Runway vol.6

    pâtisserie Sadaharu AOKI paris

    "Bonbon chocolat"
    ¥3,780（12 peices）

    Bon bon chocolate reminiscent of a cosmetics palette used by a "noble and elegant 'lady' ". The melt-in-your-mouth ganache is a perfect match with the special ingredients such as oranges from Spain and Nanzanen matcha from Aichi Prefecture. This product is imported directly from France.

  • Sweets Runway vol.6

    Yoroizuka Farm Tokyo

    "Kuromame-Kinako chiffon Cake"
    ¥431

    This cake is made from Azumino black bean kinako (soybean flour). Topped with beans representing black diamonds, this cake exudes feminine elegance. The beauty benefits of kinako makes it especially suitable for women.

Mercedes-Benz Connection (Roppongi)

  • Sweets Runway vol.6

    DOWNSTAIRS COFFEE

    "Vanilla Beans Doughnut (MBFWT Special)"
    ¥320

    With dough incorporating vanilla beans of the highest quality from Raiatea Island, Tahiti, the sweet scent of vanilla will fill your mouth. The pink ladylike ribbon is made with premium strawberries.

＊All prices are tax included.
＊Actual product may differ from photograph.
＊Some of the items are available only in limited numbers, and may be sold out
Contact Japan Fashion Week Organization
Tel +81 (3) 3406-5261
info@jfw.jp
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