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Isetan Mitsukoshi cheers up Japan with promotions of Japanese creations at the three main stores; Isetan Shinjuku, Mitsukoshi Nihombashi. Through this promotion, we hope to provide customers the chance to rediscover new values of Japanese creations.

Isetan Shinjuku

STORE JAPAN
The 1st shot:October 17 (Wed) - 30 (Tue)
To focus on the technique of Komatsu Seiren - refining textile company receiving attention to their creative printing skills and their own high functional material around the world.
 
The 2nd shot:October 31 (Wed) - November 6 (Tue)
To introduce the original trench coat by Isetan as a piece of art, with the concept to cross the fashion and MANGA attracting worldwide attention as Japanese culture.
tatsuta-hime
- the Goddess of Autumn
October 17 (Wed) - 30 (Tue)
To present the collaboration between Isetan and 45R using the traditional technique of tie-dyeing, based on the story of Tatsutahime, the Japanese goddess making the leaves turn beautiful red.
mom loves me!
〜little girls closet〜
October 17 (Wed) - 23 (Tue)
To put the sense unique to Japan "adult cute-fashion style of adult women that subtly emphasizes cuteness" into kids fashion with mixing high-end brands.

Mitsukoshi Nihombashi

the Garment
To introduce the bold and powerful handmade print works by artisan, expressing the traditional skills handed down from acient times in Kyoto.
Japanese traditional culture to hand down to grandchildren
To represent the hopes of healthy growth with children's Japanese tableware, wooden mosaic working blocks of Hakone, and the gauze pursuing the softness.
Date&Time October 17 (Wed) - 23 (Tue), 2012
Isetan Shinjuku Store
Mitsukoshi Nihombashi Store Main Building and Annex basements to 3F 10:00-20:00
Mitsukoshi Nihombashi Store 10:00-19:00
Venue Isetan Shinjuku / Mitsukoshi Nihombashi
Organizer Isetan Mitsukoshi Ltd.
Contact Isetan Shinjuku Tel +81 (3) 3352-1111[Representative]
Mitsukoshi Nihombashi Tel +81 (3) 3241-3311[Representative]
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