EN FOR ISETAN POP UP STORE『＋1/EN』
[RELATED EVENTS - Other]

This March, as a joint event with Mercedes-Benz Fashion Week Tokyo, we will be holding the exhibition "EN." The exhibition has received an enormous response with the creation and exhibition of product lines that have taken on new value through EN's concept of "arranging fateful meetings between creators and local areas of production and connecting them in an age-old circle." EN is a collaboration between SELF, the creative team behind the project, and Isetan Mitsukochi Ltd. The project has opened a community store, "EN FOR ISETAN," on Ai Online to connect and create bonds (or, in Japanese, "en") between traditional Japanese craftsmanship and consumers. While the online store itself will launch in late October (est.), the EN pop-up store, featuring a +1 theme, will open early to coincide with Fashion Week and will be in operation from October 15 (Wed.) to October 28 (Fri.) in 3F West Park of Isetan's cutting-edge fashion flagship store in Shinjuku.