HUNTING WORLD Celebrating 50th Anniversary Exhibition "Letter from Bob Lee" 50 YEARS & BEYOND 1965-2015
[RELATED EVENTS - Special]

HUNTING WORLD has continued to spread its message towards people who continue to embrace the spirit of adventure in their daily lives since its establishment in 1965, based on the brand concept of "LIVE THE ADVENTURE." Here we are today, in 2015.
Now in its 50th anniversary, HUNTING WORLD will continue to pursue the characters demanded of its brand, including "Authenticity," "Quality," and "Personality" under the theme of "50 YEARS & BEYOND," a re-examination of the philosophy built by founder Robert M. Lee (Bob Lee).
Entitled "Letter from Bob Lee," this exhibition shines the spotlight on Hunting World founder Bob Lee.
The lifestyle of Bob Lee himself continues unbroken as a part of the brand philosophy.
Centered on photos that became the catalyst for establishing the brand, this exhibition will serve as a message of continuing on towards the future, focused not on words but on snapshots and valuable video of Bob Lee himself. This will be an exhibition full of charm, with the signature model BATTUE SURPASS born from real adventure, collaborations to commemorate the brand's 50th anniversary, and products newly worked on together with the “ifs Future Laboratory” in conjunction with this exhibition.