Today marked the second day of the 2027 S/S season for Rakuten Fashion Week TOKYO (Rakuten FWT) organized by the Japan Fashion Week Organization (JFWO).

– Brands presented on Monday, August 31st  –
ENFÖLD (from 7:30 PM) Terrada Warehouse G1-5F

The first day of Fashion Week was brought to a close with a runway by ENFÖLD, designed by Mizuki Ueda. Last season ENFÖLD made a strong debut at Fashion Week as a brand beloved by a more mature crowd of women. In this collection, the brand focused on architectural structures to highlight unique silhouettes, capturing the theme “WRAPPING STRUCTURE.” Designer Ueda commented on her thought process, stating “I love looking at architecture and often travel abroad to see it. I thought that if I delved deep into the inner workings of architecture, it would result in interesting layering.”

By layering sheer fabrics over outfits, or overlaying graphics evokitive of the body’s contours, the collection reimagined the three major components of architecture: internal structures, framework, and exterior. The thematic elements served as a metaphor for the relationship between the body and clothing, referencing not only the silhouette of a building but also revealing what lies within. The brand’s characteristic vibrant colors carried over from its launch into this latest collection. Drawing inspiration from the works of Mexican architect Luis Barragán, the collection adopted a color palette that boldly combined various hues of vivid pinks, blues, and yellows. The venue was the Terada Warehouse in Tennozu. Although it was a large, inorganic space with high ceilings, the brand livened up the setting by wrapping the building columns in colorful fabric—a nod to the characteristics of Barragán’s architecture.

Graphic designer Agata Yamaguchi provided the graphics for the final looks in the collection, which resembled both architectural frameworks and the blood vessels of the human body—organically interpreting the elements of linear architecture. The footwear was a collaboration with “goyemon,” a product brand that reimagines traditional footwear from a contemporary perspective. To echo the silhouette of the apparel, the midsole at the front was designed to protrude forward. Pairing the look with sheer tights was a signature ENFÖLD style that was not missed in the collection. Additionally, the makeup brand NARS provided backstage support, preparing models with colors to compliment the clothing—eyes were outlined in black, while blush and lip colors were kept muted, with a yellow shade of lipstick personally selected by designer Ueda.
From tucking a tie in and out of a shirt, to freely styling complementary colors, there were a multitude of practical styling tips to take away from ENFÖLD’s collection.

– Brands presented today Tuesday, September 1st  –
*Partnership Show
Global Fashion Collective (from 2:00 PM) Shibuya Hikarie, Hikarie Hall, Hall B

Global Fashion Collective, a platform dedicated to supporting creative designers, held its ninth runway show at this season’s Rakuten FWT. The platform is known for producing innovative runway showcases in diverse fashion cities around the world, and this time featured three brands: Nar Rew Ekar, Perry Jones, and SHINO.
SHINO is a brand that has gained notoriety for elevating the “Visual Kei” Japanese subculture in fashion. It lit up Hall B with dynamic pieces reminiscent of “beastly kings” and insects that shimmered like jewels.

Nar Rew Ekar is a brand created by Shoshoni, who has ties to the indigenous people of California. The dresses, combining shells and rhinestones, was a fresh collection that blended traditional craft and innovation.

Perry Jones is an American brand specializing in luxury bespoke tailoring. The collection featured a plethora of garments perfect for the red carpet, including sparkling jackets and long dresses. The collection featured deeply symbolic elements including striking reds intended to symbolize family bonds, and silvers representative of the shining moon.

*Partnership Show
BENCH/ presents “Threads of Dreams” (from 3:00 PM) Shibuya Hikarie, Hikarie Hall, Hall A

“Threads of Dreams,” a joint runway show produced by brand BENCH/, a leading Philippine lifestyle and fashion brand, commemorated the 70th anniversary of diplomatic relations between the Philippines and Japan with a special show. Three designers—Rhett Eala, Jaggy Glarino, and Joey Samson—had the opportunity to make their Japanese debut at this show.

Designer Rhett Eala based his creations on his mother’s memories of a trip to Japan. The looks expressed a fusion of Japanese and Filipino culture through textiles inspired by antique kimonos and rags.

Jaggy Glarino presented an energetic collection with vivid colors reminiscent of tropical birds, featuring banana-themed accessories as well. The designs were described as creations born from a very personal perspective. After the show, the designer commented with a smile, “It’s such an honor to be able to hold a show in Japan.

”Brand Joey Samson expressed the bond between Japan and the Philippines through a staging that incorporated traditional Japanese umbrellas. The collection paid homage to Japanese culture through the expression of modern elegance through dresses finished with textiles inspired by kimonos and ribbon motifs reminiscent of obi sashes.

support surface (from 5:00 PM) Takeshiba Port

The press release distributed at the venue was accompanied by the phrase, “ordinary shift: A quiet transition from the ordinary—beyond the everyday.” The designer noted that this season, in particular, they focused on incorporating the finest craftsmanship into everyday life.

The keywords highlighted by designer Norio Kenkabe were “sax blue stripes,” “linen,” and “lace.” The sax blue striped shirting featured in the opening look was one of the textiles the designer says he particularly loved. He transformed the same look into a variety of styles, including dresses, sporty zip-up jackets, and tops that showcased his expertise in three-dimensional cutting techniques.

Although the brand has not traditionally used linen, they experimented with new looks incorporating blended fabrics of cotton and silk. Lace was added as an accent to the collection to offer an elegant, light feel perfect for spring and summer, making it highly suitable for everyday wear. It has become a tradition for designer Kenkabe to address the audience and customers directly over the microphone at the end of his shows. Often touching on social issues in his commentary, this time he spoke about the decline in the percentage of clothing made in Japan.

“In the ’90s it was 50 percent [of clothes being manufactured in Japan], but now it’s down to 2 percent. Though I knew this was the case, it’s still a shame.” support surface, which conducts 99% of its manufacturing in Japan, supports Japanese craftsmanship through unwavering beauty and sincere, customer-focused creations.

MITSURU OKAZAKI (from 6:30 PM) PLAT SHIBUYA

The starting point for this season was a remark made by the designer’s father-in-law while they were waiting for the train: “It’s a strange sight, isn’t it?”—referring to the way almost everyone was looking down at their smartphones. Inspired by the phrase—“strange sight”—the designer created an association with the Grey Gentlemen who appear in Michael Ende’s fantasy masterpiece “Momo.”

The first look featured a man walking with a vacant expression while looking at his smartphone. Wearing a “bound” ensemble—inspired by the image of an office worker tied up with packing twine in a painting by artist Tetsuya Ishida.

The collar design was arranged in a circle around the center of the top, inspired by the corridor scene of the novel where Momo is being chased by the Time Thieves. The silver objects sewn onto the collar aren’t actually fabric; they’re the silver backing from a bag of candy. “When I saw the black-and-white potato chip package at the local supermarket, I thought it was certainly a ‘strange sight.’ That’s what gave me the idea to sew a piece of candy packaging into the design,” explained designer Okazaki.

“It’s such a waste to be all dressed up and out and about, yet keep your eyes down on your phone”—I was suddenly struck by the words of the designer and looked up from the smartphone I’d been using to take notes, allowing myself to etch his smile into my memory.

Rakuten FWT official snap

Rakuten FWT’s official street photographer is capturing stylishly dressed attendees at the venue and posting them daily on the official Rakuten FWT Instagram account (@rakutenfwt).

Photographer Jimin Jeon (@jiminphoto) is invited as an international guest to take charge of the still photography.

If you’re approached, we hope you’ll join the fashion snap project!

Official media outlet WWDJAPAN held a public invite event

In collaboration with WWD JAPAN, the official media outlet for Rakuten Fashion Week TOKYO, we once again were pleased to invite members of the public to fashion shows through a lottery event.

Thanks to the cooperation of various brands, we were successfully able to invite members of the public who wanted to experience a fashion show firsthand.