Official Designer Shows

▼“by R” Project for 2027 S/S September 4 (Fri) 19:00–

by R is Rakuten’s project to elevate Japan’s fashion scene and share its appeal globally. During Rakuten Fashion Week TOKYO, Tokyo’s premier fashion week, which stands alongside those in Paris, Milan, London, and New York, by R supports runway shows for exceptionally talented brands each season. Through dedicated brand shops on Rakuten Fashion, the project spotlights brand excellence and creates new connections between customers and fashion through exclusive items. Since 2020, by R has championed fashion shows for approximately 18 brands from Japan and abroad, enhancing Tokyo’s fashion community. Harnessing the strengths of the Rakuten Group, the project remains committed to delivering new inspiration and discoveries to the world of fashion.
https://brandavenue.rakuten.co.jp/contents/fashionweek/

▼Participation of TOKYO FASHION AWARD-Winning Designers

ANNA CHOI (formerly HAENGNAE), KAKAN, pillings, RequaL≡, and yushokobayashi — all past TOKYO FASHION AWARD winners — will participate.

▼Many Designers Returning and continue to participate

EITARO、ENFOLD、HauteModeHirata、KEIKONISHIYAMA、MEGMIURAWARDROBE、MITSURU OKAZAKI、 MIZEN、ORIMI、Seivson、soduk、support surface、yoshiokubo、YUKIHEROPRO-WRESTLING

soduk (for the first time since 2023 S/S), MEGMIURAWARDROBE (for the first time since 2023 A/W), KEIKONISHIYAMA making its first physical presentation after previously showing digitally, YUKIHEROPRO-WRESTLING (for the first time since 2019 A/W), and HauteModeHirata, ORIMI and MITSURU OKAZAKI returning for the first time since 2026 S/S. EITARO, ENFOLD and MIZEN continue from last season.
Together with regular participants such as Seivson, support surface and yoshiokubo, they round out this season’s lineup.
yoshiokubo will open the season with the first show.

▼Participation from Overseas

・SONIA CARRASCO (Spain)
Thursday 3 September 19:00〜 Shibuya Hikarie Hikarie Hall Hall A
・ANTHONY CALYDON (France)
Friday 4 September 11:00〜 See Invitation

Through the continued collaboration between RUN x ANDAM FASHION AWARDS PARIS and JFWO this season, “SONIA CARRASCO” — a notable brand that also presented at Paris Fashion Week in June — and “ANTHONY CALYDON,” this year’s winner of the ANDAM Pierre Bergé Prize, will hold their first shows in Tokyo. Look forward to them alongside the RUN x ANDAM FASHION AWARDS PARIS showroom on the 8th floor of Shibuya Hikarie.

SONIA CARRASCO（Designer）

Born in Valencia, Spain, Sonia Martínez studied Business Management before pursuing Fashion Design at IED Madrid. After working at Zara, Alexander McQueen and Phoebe Philo’s Céline, she founded SONIA CARRASCO in 2020. Rooted in tailoring and craftsmanship, her work explores garment construction through process, questioning conventions and revealing the elements that usually remain hidden.

ANTHONY CALYDON（Designer）

Anthony Calydon is a self-taught French fashion designer based in Paris. Born in December 1993, he became known for his distinctive approach to garment construction, his sculptural hoods, and a universe inspired by pop culture, cinema, and video games. The singularity of his work lies in his ability to turn popular references into highly constructed pieces that are technical, expressive, and instantly recognizable, with an overlock stitch signature that has become one of his visual hallmarks. Winner of the 2026 ANDAM Pierre Bergé Prize, he is considered one of the most promising emerging talents in French fashion.

・CHARINYEH (Taiwan)
A Taiwan-based label building growing international acclaim, will hold its first show in Tokyo.
・Whitenook (China)
The brand by Elmo Su, which made its Tokyo debut in a partnership show last season, joins this season as an official designer show.
・WISHARAWISH (Thailand)
Following its participation in the 2026 S/S season, it returns to present its collection in Tokyo again.

In addition to the above, together with C JEAN (Taiwan), introduced later, and the partnership shows below, a total of 9 collections will be presented.

Partnership Shows

“Partnership Shows” — shows by professional designers and brands presented through organizations representing countries and regions or within related events — have confirmed the following participants this season (in alphabetical order).

・BENCH / Presents Threads of Dreams (Philippines)
Participating brands: Jaggy Glarino, Joey Samson, Rhett Eala
Commemorating the 70th anniversary of diplomatic relations between the Philippines and Japan, the show showcases the cultural exchange between the two countries and the appeal of Philippine fashion through the work of three designers: Jaggy Glarino, Joey Samson and Rhett Eala.

・Global Fashion Collective (Canada)
Participating brands: Nar Rew Ekar, SHINO
Global Fashion Collective — a runway platform that introduces international talent and opens up the future of fashion through diversity and emerging creative voices — participates again this season.

・TAIWAN SELECT (Taiwan)
Participating brands: Yentity, S’ranouir
A joint show of Taiwanese fashion brands organized by the Taiwan Textile Federation. This season as well, noteworthy brands from Taiwan present their collections.