Strengthening Communications
Continuing the Initiative with Culture Audio Media Artistspoken for the 2027 S/S Season
“RE;MODE_ROOM20” is a podcast program launched in collaboration with Artistspoken to commemorate JFWO’s 20th anniversary. Welcoming guests from the front lines who lead the runway and the fashion industry, it has been well received as content that lets the general public enjoy fashion and its behind-the-scenes.
For the 2027 S/S season as well, Lily of Mitorizu will serve as the main navigator, leveraging the reach unique to podcasts to deliver hot news before and after the Fashion Week.
Continuing the Snap Reel Project by the Rakuten FWT Official Photo Team
We will continue the snap reels by the Rakuten FWT official photo team, which began in the 2026 S/S season. From official, up-close runway footage to shots capturing the street here and now, we will deliver them via our official SNS and YouTube. If you spot the official snap team during the 2027 S/S period, your cooperation would be appreciated.
Digital Content with Official Media Partner Meta
AI glasses that integrate Meta’s advanced technology are drawing attention from inside and outside the industry. Taking advantage of their hands-free photo and video capabilities, we will shoot and edit show footage — including rarely seen backstage areas — from the POV perspective unique to AI glasses, and share it on the Rakuten FWT official SNS.
LAUNCHMETRICS Photographers Return to Tokyo to Amplify Global Visibility for Participating Brands
As the Official Media Partner of Rakuten Fashion Week TOKYO, LAUNCHMETRICS will once again bring its team of runway and street-style photographers to Japan this season.
LAUNCHMETRICS Spotlight is a leading global image and video distribution platform trusted by more than 500 of the world’s most influential fashion and lifestyle media outlets, including VOGUE, ELLE, marie claire, and Harper’s BAZAAR. Throughout the event, runway, backstage, and street-style imagery will be captured and distributed in near-real time to media outlets and digital platforms across the globe. This enables participating brands to showcase their latest collections to international audiences and key industry stakeholders. Through expanded media exposure and broader global reach, participating brands can strengthen their international presence, generate greater editorial interest, and engage more effectively with global fashion audiences. LAUNCHMETRICS remains committed to helping participating brands maximize the global impact of their Fashion Week participation and connect with audiences around the world.
Invitation to the 12th “TOKYO FASHION AWARD 2027” Winning Designers Announcement Ceremony
Global Business and Communication Strengthening the Invitation of Overseas Buyers and Press; Continuing Support Programs
Rakuten Fashion Week TOKYO 2027 S/S Key Visual
