Shibuya Hikarie x Rakuten Fashion Week TOKYO Collaboration Project

This season, in a collaboration with Tokyu Corporation, which operates the official venue Shibuya Hikarie, JFWO will hold a public street snap project during the event period as well as a Gift Campaign which offering the chance to win show viewing tickets. Shibuya Hikarie has long been cherished as a Shibuya landmark. As a fashion week with Shibuya Hikarie as its official venue, we will create opportunities for visitors and many others to feel fashion close at hand, developing a fashion week that is one with the city of Shibuya.

Street Snap Feature: “SHIBUYA FASHION STYLE”

At the Event Square on the 1st floor of Shibuya Hikarie, we will be holding an official photo shoot open to everyone, featuring an original backdrop designed by “RequaL≡,” a brand participating in the 2027 S/S season.
This event is open to anyone who wishes to participate, including guests attending the show at Hikarie Hall and visitors to Shibuya Hikarie, so please dress up and join us for this special opportunity.
During the street snap event, an official photographer will be on standby for limited times to take snapshots of anyone who wishes to participate. Additionally, a photo session by “Mitograph,” a renowned photographer in the fashion industry, is scheduled.
Mitograph Instagram Account: https://www.instagram.com/mitograph/

Some of the photos taken will be featured on digital signage inside Shibuya Hikarie and on the official Rakuten Fashion Week TOKYO Instagram Stories, among other platforms.
In addition, participants in the photo shoot will receive an original fan featuring the key visual for the Rakuten Fashion Week TOKYO 2027 S/S season.

*Please note that if there are a large number of requests, we may not be able to accommodate all photo requests.
*The number of original fans is limited.
*Dates and times for the display of the original panels: August 31 (Mon) – September 4 (Fri) / 12:00 PM – 7:00 PM each day
*JFWO’s official photographer will be taking photos from 12:00 PM to 2:00 PM (tentative) during the panel display period.