“by R” Project for 2025 A/W Wednesday, March 19th 19:00～

The “by R” project is an initiative to empower the Japanese fashion scene by placing the spotlight on select, unique brands loved by a broad range of fans both in Japan and globally.As the title sponsor of Rakuten Fashion Week TOKYO, we will support the Runway Shows of talented brands and expand their opportunities to take on new challenges for further success in Japan and abroad with Rakuten Group’s diverse assets.

https://brandavenue.rakuten.co.jp/contents/fashionweek/

TOKYO FASHION AWARD 2025 Award-winning brands *In alphabetical order

The TOKYO FASHION AWARD is sponsored by the Tokyo Metropolitan Government and JFWO, the award aims to support Tokyo-based fashion designers, expanding their business to make greater strides into the global arena. The 10th award-winning designers are scheduled to present their collections at the official venues Spiral Hall and TODA HALL & CONFERENCE TOKYO.

[Men’s]
KANEMASA PHIL. (Kengo Baba) March 18th (Tue) 15:30～ Spiral Hall (Spiral 3F)
paratrait (Shunta Sakai) March 21st (Fri.) 21:00～ TODA HALL & CONFERENCE TOKYO HALL A
Tamme (Tatsuya Tamada) March 22nd (Sat) 21:00～ TODA HALL & CONFERENCE TOKYO HALL A
tokio (Tokio Kimura) March 19th (Wed) 15:30～ Spiral Hall (Spiral 3F)


[Women’s]
HATRA (Keisuke Nagami) March 20th (Thu) 21:00～
RIV NOBUHIKO (Nobuhiko Kohama/ River Garam Jang) March 21st (Fri) 14:00～
SATORU SASAKI (Satoru Sasaki) March 20th (Thu) 14:00～
TAN (Aki Murakami) March 22nd (Sat) 14:00～
　 All the following shows are at TODA HALL & CONFERENCE TOKYO HALL A

The 10th TOKYO FASHION AWARD 2025 award-winning brand designers (From left to right) HATRA(Keisuke Nagami) , KANEMASA PHIL.(Creative Director Kengo Baba), RIV NOBUHIKO(River Garam Jang ), paratrait(Shunta Sakai), RIV NOBUHIKO(Nobuhiko Kohama) Tamme(Tatsuya Tamada),SATORU SASAKI(Sasoru Sasaki),tokio(Tokio Kimura), TAN(Aki Murakami)

Brand Support Program organized by Japan Fashion Week Organization
JFW NEXT BRAND AWARD 2025 winning brand”TELMA (Terumasa Nakajima) Runway Show

Following its first runway show last season, TELMA, the grand prix winner of the JFW NEXT BRAND AWARD 2025, a brand support program organized by the JFWO, will present runway show for the 25 /W season.

March 21st(Fri) 13:30～　
TODA HALL & CONFERENCE TOKYO HALL B

TELMA 25 S/S ©JFWO

TFA, NBA award-winning brands, and strong brands that have presented the “by R” project participate in the event.

Many brands that have won awards and gained attention through the “by R” project as well as taken part in the Tokyo Fashion Weeks of recent years will be participating in this season’s event again. From left to right: Chika Kisada (TFA 2017, by R 2023 A/W) / FETICO (Emi Funayama TFA 2023, NBA 2023) / pillings (Ryota Murakami TFA 2022) / VIVIANO (Viviano Sue TFA 2023) / yoshiokubo (Yoshio Kubo by R 2023 S/S)

*Designers’ names in parentheses ( ) and the year of their award or participation in Fashion Week (in alphabetical order)

Chika Kisada 25 S/S ©Chika Kisada

FETICO 2025 S/S.

pillings 25 S/S ©JFWO

VIVIANO 25 S/S courtesy of brand

yoshiokubo 25 S/S ©JFWO

Participation of designers awarded for their contribution to the development of Japanese fashion and culture.

Tae Ashida: Received the special commendation from the Commissioner of the Agency for Cultural Affairs in 2024

“TAE ASHIDA” founded by designer Tae Ashida, was the winner of last year’s special commendation from the Commissioner of the Agency for Cultural Affairs. The award is given to those who have contributed to the promotion of national culture through outstanding achievements in cultural activities and to the overseas dissemination of Japanese culture and international cultural exchange.

Harunobu Murata: Newcomer’s Prize at the 42nd Mainichi Fashion Grand Prix in 2024

“HARUNOBUMURATA” by designer Harunobu Murata was the winner of last year’s Newcomer’s Prize. Established in 1982, the Mainichi Fashion Grand Prix’s Newcomer’s Prize is an award given to the most outstanding creative work of the year. This year, he will participate in the event once again (Also introduced as a TFA award-winning brand on the previous page).

Noteworthy brand topics

HYKE: First physical show in 5 years
HYKE, by Hideaki Yoshihara and Yukiko Ode will present a runway show with an audience for this 2025 A/W season, the first time in five years since 2020 S/S.

HIDESIGN, which presented at PITTI IMAGINE UOMO, returned with a noteworthy installation
HIDESIGN, a brand that has been garnering attention as their “ALL ZONE” capsule collection, which was presented at the 107th PITTI IMAGINE UOMO in January of this year, will be re-presented in a wearable version at Rakuten Fashion Week TOKYO. 

HUMMEL 00 (HUMMEL OH): First participation with Masanori Morikawa appointed as designer
HUMMEL 00, a fashion line launched in the 25SS season by DENMARK sports brand HUMMEL celebrated its 100th anniversary in 2023. This year, the brand will participate in Rakuten fashion Week TOKYO for the first time in its second season with Masanori Morikawa as appointed the designer.

Digital Presentation Brands *In alphabetical order

For the 25 A/W season, be sure to keep an eye on these 5 notable designers who will be presenting digitally: FURUMAU, formerly known as CHONO (Wataru Nakazono), KEIKO NISHIYAMA, meagratia (Takafumi Sekine), mintdesigns (Hokuto Katsui / Nao Yagi), and WIZZARD (Koji Sato)