To the theme of “RAKUEN” (Banquet of Joy)
A front row seat to the future for fashion lovers

The key visual for the 25A/W season, following the theme of “RAKUEN: Banquet of Joy,” is an image of the front row of a futuristic fashion week where everyone is enjoying themselves, regardless of gender or race. Accompanying the visual, the words “WE ALL LOVE FASHION SHOWS” is written, an expression of the elation before the start of the show (banquet) that the viewers are about to enjoy. The key visual and video will be released on the official Youtube channel as of today.

Rakuten Fashion week TOKYO started creating key visuals using AI technology as of 2024 S/S. This season, the techniques we have used for the past three seasons (24 S/S full 3DCG, 24 A/W full AI, 25 S/S live-action photography) were combined, and for the first time, live-action photography and AI was incorporated to depict the “fashionistas of the future.”

AI and live-action styling was done by Chie Ninomiya, who is also known for her styling for “So-en” and Aimyon’s covers, together with art director Hatsue Owaki.
Akira Honda, a live-action photographer, and Takuro Kawashima, an AI prompt engineer, aimed to transcend the idea of “what is reality vs AI?” by linking camera equipment and lighting to the point of AI generation. Hair and make-up for the live-action shoot was done by KUNIO KOHZAKI and TAMAYO YAMAMOTO, using techniques to make the hair and make-up look 2D (flat) and ideas such as imaginary aliens.
The video was produced by May Tsukishiro, who is known for her stop-motion animation.
Original music was created by Sakura Tsuruta, who also handles sound direction for top brand projects.
The creative director/producer was Takahisa Sunaoshi (STEKKEY).
We hope you’ll enjoy the blurring of the boundaries between live-action and AI.

©JFWO