Increasing the unique appeal of Tokyo Fashion Week through a variety of vibrant collections

Rakuten Fashion Week TOKYO (Rakuten FWT) 2027 S/S organized by the Japan Fashion Week Organization (JFWO) was held from Monday, August 31st to Saturday, September 5th primarily at this season’s official venue, Shibuya Hikarie.
During the event, a total of 27 collections were presented, including 24 official designer shows—4 of which were by first-time participants—and 3 partnership shows, with 9 international participants. Last season marking the 20th anniversary of the Japan Fashion Week Organization, this season’s event showcased an evolution towards another 20 years to come.

Rakuten Fashion Week TOKYO 2027 S/S Season Show Index

Total of 27 collections

Click here for the collection report >>
https://rakutenfashionweektokyo.com/en/the43rd/collection/

2027 S/S Season Collection Highlights

Tokyo-based brand KHOKI held a runway show as part of “by R,” a project aimed at revitalizing Japan’s fashion scene and showcasing its appeal globally

Rakuten Group launched the “by R” project with an aim of revitalizing Japan’s fashion scene and showcasing its appeal  globally. KHOKI, which has garnered global attention after being named a semifinalist for the LVMH Prize 2024 and selected as one of the “10 Asian Designers to Watch” for 2025, held a fashion show.

The Terada Warehouse venue featured elaborate sets including a kitchen and even a bedroom, making it feel as if you were in someone’s home space. Approximately half of the props used in the show were supplied from the homes of members of the KHOKI design team.

The starting point for the collection was a room in the designer’s childhood home in Yamanashi. The vast array of set items was like emptying out a treasure chest of memories—revealing the roots of the designer through the scenery of their childhood home. This season, the designer added an over-the-top essence reminiscent of stage costumes to their collection. Details from costumes and military uniforms the designer had used to collect were incorporated into the items and styling.

A jacket featuring “Dumbo” particularly stood out amongst the collection, and has been reported to be part of an upcoming collaboration between Dover Street Market and Disney. A member of the design team commented on the show, saying, “I think we’ll be able to convey the brand’s appeal to people who haven’t experienced KHOKI until now. I’m really looking forward to what’s next.”

To celebrate the brand’s participation in “by R,” we’re currently offering special items that embody KHOKI’s signature storytelling—such as an appliqué shirt featuring an updated version of the popular castle motif. Be sure to check them out on the page below.

KHOKI by R Limited-Edition Product Page
https://brandavenue.rakuten.co.jp/ba/shop-khoki/?free_word=khoki_limited_byr_

This season, in addition to by R, participating brands from overseas and notable first-time participants presented their collections in a variety of formats.
We’ll report some of the highlights starting from the next page.

■TOKYO FASHION AWARD winning brands

Past winners of the TOKYO FASHION AWARD joined this season to present their collections, particpating brands included ANNA CHOI (formerly HAENGNAE), pillings, RequaL≡, and yushokobayashi.

■Regularly participating brands and brands that made a comeback

Returning brands included soduk (participating since the 2023 S/S season), MEGMIURA WARDROBE (participating since the 2023 A/W season), KEIKO NISHIYAMA, who has previously held digital presentations, made her first appearance at a physical event; YUKIHERO PRO-WRESTLING (participating since the 2019 A/W season); while Haute Mode Hirata, ORIMI, and MITSURU OKAZAKI, all made a comeback for the first time since the 2026 S/S season. EITARO, ENFÖLD, and MIZEN, returned this season since their debut last season. Additionally, long-term participating brands graced this season’s lineup, including Seivson, support surface, and yoshiokubo.

■Various international brands joined this season

In continuation from last season, the ongoing collaboration between RUN x ANDAM FASHION AWARDS PARIS and JFWO presented the Tokyo debut of SONIA CARRASCO, a promising Spanish brand that debuted at Paris Fashion Week® in June, and ANTHONY CALYDON, a French brand that won this year’s ANDAM Pierre Bergé Prize.

From Asia, CHARINYEH (Taiwan), WHiTENOOK (China), WISHARAWISH (Thailand), and C JEAN (Taiwan) participated this season.

・Brands that held shows at the official venue (Select photos)

yoshiokubo 、WHiTENOOK  ※CHN、Global Fashion Collective ※CAN、BENCH/ Presents Threads of Dreams ※PHI、MEGMIURA WARDROBE、EITARO、yushokobayashi、 TAIWAN SELECT ※TWN、 RequaL≡、 C JEAN ※TWN、 CHARINYEH  ※TWN、 SONIA CARRASCO ※ESP、 WISHARAWISH ※THA、 ANNA CHOI

・Brands that held presentations at separate venues (Select photos)

Seivson、 ENFÖLD 、support surface、 MITSURU OKAZAKI、 KEIKO NISHIYAMA、 pillings、 MIZEN、 Haute Mode Hirata、 ANTHONY CALYDON ※FRA、 YUKIHERO PRO-WRESTLING、 ORIMI、 KHOKI (by R)、soduk

・Brands that creatively presented collections outside of the runway format

This season, in line with trends at fashion weeks in other cities, many brands adopted presentation formats outside of the traditional runway show. By showcasing their collections in a way that brought them closer to the audience or by offering real-time glimpses into the creative process, each brand expanded the range of expression at Fashion Week through the presentation methods of their choosing.

■Partnership Shows (in order of presentation)

The Partnership Shows—a series of shows featuring professional designers and brands representing various countries and regions held as part of related events—hosted three shows this season.

■Winner announcement of the FASHION PRIZE OF TOKYO 2027 and TOKYO FASHION AWARD 2027

FASHION PRIZE OF TOKYO 2027 Winners Announcement Ceremony

The winners of the 9th “FASHION PRIZE OF TOKYO 2027” this year were Sayori Tanaka and Akira Kuboshita, the designers behind “TANAKA.” The award ceremony featured an installation, a performance by Shing02—an artist with ties to the brand—and a runway show featuring 16 models.

“Since winning the TFA three years ago, my goals have become more ambitious, and my desire to make my mark on the world has grown even stronger. I’ve been waiting for the right opportunity, so I’m delighted to have won this award at this moment,” stated Kuboshita. Designer Tanaka commented, “I want to use this award as a springboard to showcase Japanese craftsmanship to the world and, while carrying the dreams and hopes of everyone involved with TANAKA, take our company to new heights.” As part of future support efforts to raise international profile, shows will be held during Paris Men’s Fashion Week in January and June 2027. Additionally, a triumphant return event will be held during Rakuten Fashion Week TOKYO 2027 A/W in March 2027.

The 12th TOKYO FASHION AWARD 2027 Award-Winning Designer Announcement Ceremony

The award ceremony for the 12th TOKYO FASHION AWARD 2027 was held with the following eight brands receiving the honor this year. The looks from the eight winning brands were exhibited in Hall A of Shibuya Hikarie’s Hikarie Hall.

The winning brands will receive support for various initiatives, including a pop-up to be held in Seoul this winter, participation in their own showrooms during Paris Fashion Week, and a triumphant return event at the official venue of Rakuten Fashion Week TOKYO 2027 A/W in March 2027. The winning designers are scheduled to receive ongoing support for their global efforts over the course of four seasons (27A/W, 28 S/S, 28 A/W, and 29 S/S).

International Business and Global Outreach

■International journalists and buyers visiting Japan

Since the A/W 2025 season, Rakuten FWT has been actively inviting international buyers and press to attend Fashion Week. This season, our guests once again attended the various shows and exhibitions, where they conducted interviews and business meetings with brands.。

List of Visiting Guests for the 2027 S/S Season
▼Official Guest: Frederic Maus (CEO of WSN)

▼Supporting Guests (Media): Arek Zagata, Fashion Journalist, Writer, and Editor / Blake Abbie, Editor-in-Chief of “A Magazine Curated by” / Choi Inseon, Fashion Editor at Marie Claire Korea / Ela Casati, Freelance Journalist and Correspondent / Jimin Jeon, Freelance Photographer / M-C Hill, SHOWstudio Fashion Journalist

▼Supporting Guests (Buyers): Andreas Murkudis, Andreas Murkudis (Store Owner and Buyer) / Aigul Kozhabekova, Saks Fifth Avenue Almaty (Head of Buying Department of Viled Fashion LLP) / Danara Usmanova, Saks Fifth Avenue Almaty (Commercial Director, Viled Fashion LLP) / Francesca Molteni, TESSABIT (Owner) / Hyeongwoo Peter Lim, Beaker (Men’s Buyer | Beaker Team) / June Moon, 10Corso Como Seoul (Chief Women’s Wear Buyer) / Mario de Angelis, MACOND (Men’s & Women’s Wear Buyer) / RAMON LUNA, FWRD & REVOLVE (Senior Men’s Buyer)

Total of 15 guests

■ Hosting the RUN x ANDAM FASHION AWARDS PARIS showroom

JFWO and WSN will continue strengthening their strategic partnership to promote exchanges between the fashion industries of Japan and Europe. Frédéric Maus, CEO of WSN, and Hiroshi Komoda, Executive Director of JFWO, held a press conference during Fashion Week to announce their future initiatives.

At 8/COURT on the 8th floor of Shibuya Hikarie, the RUN x ANDAM FASHION AWARDS PARIS showroom was set up once again, with the two representative brands participating amongst the total of seven brands exhibiting. Designers from all participating brands visited during the event, making it a valuable opportunity to interact with a select group of up-and-coming European designers.

Strengthening Information Dissemination for the 2027 S/S Season

■Video shown on the big screen at “Q’s eye” in front of Shibuya Station

Snap reels and still photography by the official Rakuten FWT team

■Live streaming and YouTube uploads

This season, we continued to announce the full list of participating brands through our official website and live-streamed the in-person shows for selected brands.
All archived videos are available on YouTube at the link below.

■ Posts and snapshots shared by attendees

・Influencers invited by “Pickyou” posted about the show

■ Launching social media campaigns using the AI-powered “Meta Glasses”

This season, we launched a social media campaign that captured the shows from a new perspective using Meta Glasses, the AI glasses that have been making waves around the world. Models, designers, and others wore the glasses to film scenes during Fashion Week to be posted on social media. The shoot featured four brands: yoshiokubo, EITARO, yushokobayashi, and RequaL≡. Footage will be released sequentially on our official Instagram account.

Related Events

■「Fashion Week in Color A Live Illustration Experience」

■ C JEAN presents the “THREE QUIET ROOMS”

■ KIDILL × ALPHA INDUSTRIES × HIZUME Installation Party

■ TRANOÏ TOKYO S/S 27

Content Open to the Public

■Shibuya Hikarie Street Snap Project “SHIBUYA FASHION STYLE” returns

■Shibuya Hikarie x Rakuten Fashion Week TOKYO show ticket giveaway campaign

This season JFWO collaborated with the operating organization of Shibuya Hikarie, Tokyu Corporation, to hold a show viewing ticket giveaway. Members of the public were invited by lottery to attend several shows and enjoy the world of Fashion Week, an opportunity rarely accessible to the general public.

■Official partner Silent Pool Gin hosted a cocktail night

Silent Pool Gin, the official partner for the 2027 S/S season, hosted a cocktail night titled “SILENT POOL GIN COCKTAIL NIGHT – A Night of Style & Gin” on Thursday, September 3rd. A large crowd of Fashion Week attendees gathered at the venue, THE MUSIC BAR -CAVE SHIBUYA-, where they enjoyed a special evening with original cocktails in hand.

■Official media outlet WWDJAPAN held a public invite event

■Photo shoot project of attendees by the official media outlet https://www.fashionsnap.com/FASHIONSNAP

During Fashion Week, stylish attendees gathered at the show venues were photographed and featured on the FASHIONSNAP official Instagram or website’s “Street Style” section. The posts were jointly shared on the FASHIONSNAP official Instagram account (@fashionsnapcom) and the Rakuten FWT official Instagram account (@rakutenfwt).

Furthermore, some of the photos (with permission from the participants) are also being featured on Rakuten FWT and Rakuten Fashion (portal site, Instagram stories, by R Instagram stories).

Activities by Other Cooperating Companies

■ Official partner NARS provided backstage makeup support

■ Various drinks were distributed at the official venue

On the first and last days of the Fashion Week, “Silent Pool Gin,” the official partner for the 2027 S/S season, prepared cocktails based on original Fashion Week recipes and served them to show attendees.

At the runway events held at the official venue Shibuya Hikarie’s Hikarie Hall, Sapporo Beer’s SORACHI1984, Red Bull energy drinks, the lightly carbonated “kiyasume,” and Rakuten Original Natural Mineral Water were distributed to guests. The drinks were handed out in the foyer after the show, and attendees enjoyed chatting while sipping their drinks.

The 2027 S/S season featured an array of creative runway shows and presentations, setting the stage for the next 20 years of events through a unique showcase that defines Tokyo Fashion Week,

The upcoming Rakuten Fashion Week TOKYO 2027 A/W event will be held from Monday, March 15th to Saturday, March 20th 2027. We hope you’ll join us again for the next edition of Rakuten Fashion Week TOKYO.

*All photos with some exceptions are courtesy of ©JFWO.