To date, the Japan Fashion Week Organization has produced key visuals for fashion week based on a theme for each season. From 2027 S/S, however, we have renewed the format and will communicate a consistent visual identity with a unified image. Through this, we aim to convey the event’s essence and raise its recognition as a notable fashion festival. We will communicate the excitement and high level of creation unique to a fashion event, using runway and presentation images that vary by medium and location.

[STAFF CREDIT] For the visual above
Produce/Creative Direction：Shohei Kawai, Arito Chida
Production Management：Mio Toyoda
ArtDirection/Design：Akihisa Arakawa
Design：Yorimasa Horie
Photo：Daichi Saito